The May issue of IDFree Insider is out celebrating a massive update of over 2000 audiences in the Nordics - based on the latest research and survey insights data from leading consumer analysts like Kantar. To be able to trust that you work with current high-quality and multi-layered consumer data is a recipe for relevant reach! As a responsible targeting provider, we continually update the numerous IDFree.com data from our main partners and national statistics offices. This data maintenance of more than 2000 audiences is part of our insights service to marketers who no longer "cookie-track" consumers across their entire online life. The Trade Desk Activation is Integrated In other good news, we announce that The Trade Desk is now a fully integrated activation platform in IDFree.com. Log in to see for yourself how our integrated activation platforms help you. Or check out this instruction video on how to push your audience data to The Trade Desk platform for instant activation. Read all about it in IDFree Insider. Subscribe You can subscribe to IDFree Insider here to get the newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to. We keep it short 'n sweet!

In the April issue of IDFree Insider, we give you a first look into the Audience Alliance: A new network of some of adtech's best developers and data providers who are dedicated to building new stable grounds for publishers as the 3rd party cookie era is ending. The Audience Alliance is a new network of some of the best developers and data providers in the programmatic market - reaching the Nordic region and EU. Get a glimpse of what we are up to in the latest IDFree Insider. Audience Alliance members are : Adform | BRAIN.MEDIA | Global Data Resources | IDFree.com | InsightOne | Kantar | Mosaic™ Lifestyles | Nordic Data Resources | PubMatic | Strategic Audience Map From 3rd-party to 1st-party "It's a safer way to work with data", says Martin Bergqvist, CEO of Brain Nordic to Dagens Media in an interview about Audience Alliance. In partnership, we now give publishers next-gen safe, fast, and easy access to a full standardized audience taxonomy to enrich their ad impressions with 1st party data delivered on 1st party cookies or ID-free. Programmatic ready. IAB compliant. And ready to use today! Read all about it in IDFree Insider. Subscribe You can subscribe to IDFree Insider to get the newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to. We keep it short 'n sweet!

In the March issue of IDFree Insider, we salute one of our development team's most stable partners: Go Wombat in Ukraine. You would think that a Russian invasion, explosions in major cities, and employees joining the defense of Ukraine would knock out a software development company with many international clients & partners. Not so! Go Wombat is one of the most stable and dedicated partners that our development team has worked closely with since 2020. Check out our partnership story in the latest IDFree Insider. Brothers In Arms Currently, two Go Wombat employees are fighting in the war against Russia - with full pay and support from their colleagues and managers. Read all about it in IDFree Insider. Support 🇺🇦 The Official Fundraising Platform of Ukraine and the initiative of president Zelensky Happy Easter! We send out happy spring vibes to celebrate working & growing together with some of the most influential adtech brands. We wish ALL of our magnificent users, partners, and clients a Happy Easter! Subscribe You can subscribe to IDFree Insider here to get the newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to. We keep it short 'n sweet!

"Is GDPR a stone in the AI shoe?" is the title of the February issue of our newsletter IDFree Insider. We all hear the rumble of AI and the potential to change the adtech ecosystem and indeed the marketing communication with consumers. A Jungle Of Pros & Cons AI DISRUPTING ADTECH ECOSYSTEM? We all hear the rumble of AI and the potential to change the adtech ecosystem and indeed the marketing communication with consumers. The Drum gives an example: "For instance, AI may learn that your brand performs best on Android users in urban settings in the evening hours on content related to food and sports, then automatically adjust the programmatic buying filters to focus spend on those users." But is it too early to full-on praise AI ad effectiveness? GDPR concerns are growing among some EU regulators and for now, it's a bit of a jungle of pros and cons. Get some food for thought in IDFree Insider. Subscribe You can subscribe to IDFree Insider here to get the newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to. We keep it short 'n sweet!

"Omnichannel Activation In A Snap" is the title of the January issue of our newsletter IDFree Insider. We talk about seeing the contours of our valuable partnership with Kantar and Nordic Data Resources as more and more marketers want to know about the integrated activation tool: IDFree GO! Do you build or buy audiences from other trusted data sources than Kantar TGI? Let's talk! A Bridge From TGI Audience To Activation FORGET THE WAIT! Remember, when you and your team had to wait days for cookies to populate and sync with all the channels? Those days are gone! SEAMLESS ACTIVATION Today, IDFree GO! let you activate your audiences directly from research done in Kantar TGI* in just a few steps! *TGI is a trademark owned by Kantar. In the Nordic market, the TGI's are Forbruker & Media in Norway, Orvesto in Sweden, Mind in Finland, and Index Danmark. PRIVACY & PRECISION Your privacy-safe audiences are directly transferred from strategy and planning to the digital trading desk. This includes your campaign planning and media buying. CONSISTENT OMNICHANNEL IDFree GO! gives you omnichannel targeting consistency that you can rely on. Activate the same unique audience on all major channels in the time it takes you to have a coffee! Let's talk about how you/your clients can integrate safe & fast activation with IDFree GO! Subscribe You can subscribe to IDFree Insider here. We only ask for and save your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to. We keep it short 'n sweet!

The December issue of our newsletter IDFree Insider is out, sending Happy Holidays! greetings to all of our treasured clients, partners, and friends of the house. HAPPY HOLIDAYS We might be outside skiing or inside by the fireplace but we will always call you back asap if you need to reach us during the holidays. Do not hold back in case of trouble, we are here to help! Luckily, most of us get to spend the Christmas season with our loved ones and leave work behind for a cozy time with family and friends. Others, not so much. We send all of you our very best wishes for a Happy New Year - and already look forward to our new talks in 2023. DECEMBER ISSUE Please open the newsletter like you would your advent calendar. We can not guarantee that you will find chocolate Santas though but you will be rewarded with: Kantar-NDR webinar presentation 2.0 (video) AI Poll Comments from the CDO Corner Insightful quote by smartclip SUBSCRIBE You can subscribe to IDFree Insider here - just enter your name and email address. We publish and send out the newsletter on the last Friday of every month. Additionally, we send a holiday greeting for Christmas and before the general summer vacation. Check out former IDFree Insider issues to know what you subscribe to. We keep it short 'n sweet!

Here Comes IDFree GO! 🧑‍🚀 is the title of the November issue of our newsletter IDFree Insider Back in 2017, Global Data Resources - and our sister company Nordic Data Resources - solved the advertising market's concerns & problems with data privacy. Now, we do it again with IDFree GO! IDFree GO! is your solution to activating audiences, built on insight from known & trusted sources, on multiple marketing channels in minutes - not days or weeks! Instant Activation In A Few Clicks FORGET THE WAIT! Remember, when you and your team had to wait days for cookies to populate and sync with all the channels? Those days are gone! SEAMLESS ACTIVATION Today, IDFree GO! let you activate your audiences directly from research done in IDFree.com, other trusted sources, or from your own CRM data in just a few clicks! PRIVACY & PRECISION Your privacy-safe audiences are directly transferred from strategy and planning to the digital trading desk. This includes your campaign planning and media buying. CONSISTENT OMNICHANNEL IDFree GO! gives you omnichannel targeting consistency that you can rely on. Activate the same unique audience on all major channels in the time it takes you to have a coffee! Let's talk about how you/your clients can integrate safe & fast activation with IDFree GO! Subscribe You can subscribe to IDFree Insider here - or by clicking on "Newsletter" in the footer on any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. Check out former IDFree Insider issues to know what you subscribe to. We keep it short 'n sweet!

Doors Open for DOOH 🧭 is the title of our newsletter IDFree Insider #19. Original Out Of Home advertising has stood the test of time! Today, programmatic Digital Out Of Home (DOOH) is one of the fastest-growing and most impactful mediums in advertising. Global Data Resources - the owner and developer of IDFree.com - talks about how exciting it is to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences. Programmatic DOOH Demands Audiences By utilizing scalable programmatic DOOH, brands and agencies can activate digital screens at the right times & places to reach the right audiences as they move throughout the day. Our Managing Director Per Kristian Tandberg addresses the crucial need for non-intrusive audience data in order for DOOH to be an integrated part of advertisers' online omnichannel strategy: "We experience a big demand for our ID-free audiences as more brands embrace the dynamic DOOH channel. It echoes how relevant our privacy-safe data are as the larger DOOH players must be able to offer effective audiences for advertisers to get the right reach in return. Like several DSPs, we contribute to safe and easy DOOH activation as it's vital to successful online omnichannel targeting." Please reach out to Per for a talk about what DOOH can do for your/your client's ad strategy. Subscribe You can subscribe to IDFree Insider here - or by clicking on "Newsletter" in the footer on any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. Check out former IDFree Insider issues to know what you subscribe to. We keep it short 'n sweet! IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile, DOOH, and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.

"Innovation With Industry Intelligence" is the title of IDFree.com Insider #18. Our long-time productive collaboration with Kantar speaks volumes & values! Through our partnership, we make next-generation privacy-safe targeting available through a deep understanding of people from Kantar's TGI consumer data. Visionary Partners In Privacy-Safe As one of the world's leading consumer and media analysts, Kantar is the high-quality data partner of choice to most of us in the adtech industry. Kantar's Marketing & Innovation Director Ingvar Sandvik talks about how valuable our partnership is to a world where understanding and reaching audiences without collecting any private data is essential. "Kantar is a leading consumer and media analyst, and to us, that begins and ends with data quality. (...) As a born privacy-first solution, the IDFree targeting platform gives marketers new communication and targeting opportunities in the post-cookie ad world. A world where understanding and reaching audiences without collecting any private data is essential. Reaching the right audience for the right ad campaign is absolutely still critical. It just has to be done in a respectful and non-intrusive way! Subscribe You can subscribe to IDFree Insider here - or by clicking on "Newsletter" in the footer of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See former IDFree Insider issues to know what you subscribe to. We keep it short 'n sweet! IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.

"New Partnership Walk The Privacy-First Talk" is the title of IDFree.com Insider #17. We could not be happier about the news that global adtech leader The Trade Desk has started a partnership with Global Data Resources (owner of idfree.com) to ensure access to privacy-safe consumer data. Free Of Private Data Is Future-Proof In partnership, The Trade Desk and Global Data Resources lift the burden of data privacy for advertisers and ad buyers who must target with precision - but not by tracking and storing private user data through third-party cookies. Reaching the right audience for the right ad campaign is absolutely still critical. It just has to be done in a respectful and non-intrusive way! Global Data Resources' Global Partnerships Director Göran Eklöf says:: "We welcome The Trade Desk among our valued partners. The demand for advertising models that are based on respectful ways of collecting consumer data only grows. And we are very pleased to provide socio-demographic privacy-safe data to one of the World's leading DSPs as we continue to support the transition to more transparent targeting." Subscribe You can subscribe to IDFree Insider here - or by clicking on "Newsletter" in the footer of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See former IDFree Insider issues to know what you subscribe to. We keep it short 'n sweet! IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.

"A Testament to how Targeting is Transitioning" is the title of IDFree.com Insider #15. Hot off the press comes the official announcement of a visionary partnership between Smart (now: Equativ) and Global Data Resources to bring next-generation privacy-safe targeting to the Nordics (Denmark, Finland, Norway, Sweden). This unique partnership will enable publishers to enrich their inventory with ID-free persona segments while allowing brands to precisely reach the audiences of their advertising campaigns. Targeting is Transitioning to Transparency As such the Smart-GDR partnership is a testament to how targeting in digital advertising is transitioning from tracking and storing private user data to transparent targeting with socio-demographic privacy-compliant data at the base. Reaching the right audience for the right ad campaign on the right channel is still critical - it just has to be done in a respectful and non-intrusive way. Pierce Cook-Anderson, Managing Director Northern Europe, Smart sums it up: "Together, we're fully aligned on improving transparency by allowing advertisers to take back control over their inventory and data assets.“ Subscribe You can subscribe to IDFree Insider here - or by clicking on "Newsletter" in the footer of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See former IDFree Insider issues to know what you subscribe to. We keep it short 'n sweet! IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.

"I picture myself there, on some beach somewhere" is the title of IDFree.com Insider #16. We love to put the phone down and smell the flowers as much as you do. Thing is; We have users to support and audiences to build for our great clients. You can reach us anytime from anywhere if you need to, and if we can hear waves in the background, we won't hold it against you. Have a lovely summer! 🌞 Three Adtech Innovators In One: Equativ Equativ is the new name for Smart Adserver, DynAdmic and LiquidM - three big innovators in adtech. Headquartered in Paris and New York, Equativ operates globally with a team of more than 450 in 20 offices. Equativ offers the market its own independent adserver, SSP, buyer tools, and media services to fulfil the promise of advertising technology. Pierce Cook-Anderson, Managing Director Northern Europe at Equativ, says about the partnership with IDFree.com and Global Data Resources: "Together, we're fully aligned on improving transparency by allowing advertisers to take back control over their inventory and data assets.“ See the quote in full. Subscribe You can subscribe to IDFree Insider here - or by clicking on "Newsletter" in the footer of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See former IDFree Insider issues to know what you subscribe to. We keep it short 'n sweet! IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.