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Why IDFree?


Start targeting IDFree - and stop worrying about how to

adjust to data privacy on any platform, device or channel.

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Today, a privacy first-strategy for targeting is not only in compliance with GDPR and CCPA, but it is also brand critical and expected by users in our privacy zeitgeist. 

We have identified nine main reasons (see image or pdf) why IDFree targeting solves the key privacy challenges for brands, advertisers and agencies:

  • True digital omnichannel

  • High-quality data partners

  • Approved by Google, Facebook, Xandr etc.

  • Use 1st.-party data

  • No 3rd-party cookies or IDs

  • Build and validate audiences

  • No private data used

  • You control the reach

  • Instant activation

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Online Omnichannel

It is not unusual to see 8-10 steps between the client and the programmatic team implementing the online targeting strategy. eases this time-consuming process by uniquely allowing you and your team to build, validate and activate the same audience to currently these marketing channels:


  • DV360

  • Adform

  • BidTheatre

  • Xandr

  • Google Ads

  • Smartclip

  • Facebook

  • Instagram

  • Snapchat

  • Outdoor

  • Digital Out-of-home (DOOH)

  • Video

  • Addressable TV 

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Colleagues in Office
Client Insight

Hear some of our key clients speak about why 

they have chosen as their solution to privacy-safe targeting in the post-cookie era.