Why

IDFree.com.

 

Why 
IDFree
Targeting.

Born privacy-first

Three decades of identifying, tracking and storing users’ private data are ending. Apple has diminished apps’ ability to track iPhone users and Google has long announced it phases out 3rd-party tracking cookies, in the Chrome browser, and lately, the EU has ruled the IAB cookie-consent in violation with GDPR.

Today, a privacy first-strategy for targeting is not only in compliance with GDPR and CCPA, but it is also brand critical and expected by users in our privacy zeitgeist. 

By targeting IDFree, you can stop worrying about how to adjust to privacy on any platform, device or channel.

IDFree-usps-final.png

Online
Omnichannel.

Clients
Speak.

Integrated activation platforms

It is not unusual to see 8-10 steps between the client and the programmatic team implementing the online targeting strategy.

 

IDFree.com eases this time-consuming process by uniquely allowing you and your team to build, validate and activate the same audience to currently these marketing channels:

 

  • DV360

  • Adform

  • BidTheatre

  • Xandr

  • Google Ads

  • Smartclip

  • Facebook

  • Instagram

  • Snapchat

  • Outdoor

  • Digital Out-of-home (DOOH)

  • Video

  • Addressable TV 

Key Client Insight

Hear some of our key clients speak about why they have chosen idfree.com as their solution to privacy-safe targeting in the post-cookie era.