The Pet Economy: Where Behaviours, Not IDs, Lead the Way In our October edition of idfree insider , we explore how pet ownership is shaping consumer behaviour and how marketers can reach this high-engagement audience without relying on cookies or IDs. 🐶🐱 Pet Economy: We See Patterns, Not Paw Prints The Pet Economy Across the Nordics, more than half of households now have a pet. 🐶🐱 Even in cautious times, this segment continues to spend across food, wellness, travel, and insurance. This makes it one of the most resilient and emotionally driven audiences around. By analysing factors like environment, housing type, and population density, our geo-contextual approach helps predict areas with a high likelihood of cat or dog ownership. All while protecting consumer privacy. Because when you understand where behaviours happen, you don’t need to know who they are. In October's newsletter The Pet Economy: new insights on pet-owner targeting Apple Maps’ entry into advertising Early booking trends in Nordic travel Why Amazon is going beyond ads Let’s Talk Need help aligning your campaign targeting to pet owners who buy with heart , not habit ? We’re here! 👉 Prefer a PDF? Please download: Behind Every Paw Print Is a Pattern 🐾 👉 Drop us a few keywords  to start the conversation GDR - We See Patterns. Not people. Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io Catch the full newsletter on LinkedIn  or subscribe via email  for future editions.

January’s idfree insider  is out with a milestone worth marking. We’re starting the year with a reminder worth carrying into every campaign, every decision, every test: The biggest mistake we make in life is thinking we have time. Azerion announces the integration of GDR's advanced geo-demographic data into Hawk DSP. The January Issue Privacy-first targeting, now live in Hawk DSP We’re proud to share that GDR’s geo-demographic audience data is now integrated into Azerion’s Hawk DSP , expanding privacy-first targeting across Europe. This isn’t a “nice to meet you” partnership. It’s the next step in a collaboration already tested in live campaigns , proving what privacy-first targeting can look like at scale. Privacy-first doesn’t mean performance-light When audience strategy is built on: robust geo-signals real consumer patterns transparent methodologies scalable activation ...you don’t lose performance. You lose noise. And you gain a more durable foundation for the next decade of advertising. GDR segments are now available within Hawk DSP across Austria, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden, Switzerland, and the United Kingdom . The edge isn’t AI. It’s understanding the problem Most AI marketing conversations still start with content : ads, emails, posts, variations at scale. That’s the visible layer. And the least interesting one! The real advantage is built upstream: in how audiences are defined, how signals are evaluated, and how performance is measured. Because AI doesn’t fix fuzzy thinking .  It amplifies it . The teams that win in 2026 won’t be the ones with the most AI tools. They’ll be the ones who can separate noise from insight. Fast. Open for Business This idfree insider edition has a simple statement: We don’t have time to build performance on fragile infrastructure. So we’ll keep sharing the insights, frameworks, and real-world patterns shaping privacy-first performance without hype without shortcuts without compromising trust 👉 Subscribe to the newsletter on LinkedIn  or via email  for future editions. Because in a world full of footprints, the real value lies in seeing the patterns. GDR - We See Patterns. Not people. Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io

As 2025 draws to a close, one thing is clear: privacy and performance are no longer trade-offs. They are partners. This December edition of idfree insider   reflects a year where regulation, consumer expectations, and media innovation all moved in the same direction > toward trust-based, privacy-safe advertising that still delivers results. From all of us at GDR & IDfree: Merry Christmas ❤️🎄 Thank you for a year of trust, collaboration, and shared progress. The December Issue 🎄 No Tricks. No Pranks. Just Data That Works. In the Nordics, even a whisper of angry elves can send teams scrambling. At GDR, we prefer a calmer approach. No cookie tricks. No identity pranks. Just hundreds of privacy-safe audience categories, built with trusted partners and activated across 37 markets. Our audiences are designed to work without cookies, MAIDs, fingerprinting, or personal identifiers, proving that insight can exist without intrusion. 🎁 What’s Under the Tree? We won’t spoil the surprises just yet. But heading into 2026, one thing is certain: a simple login to idfree.com  and a good cup of coffee will be enough to respect consumer privacy, build trust, and achieve strong campaign performance. We help brands and partners: Leverage geo-intelligent targeting based on real-world location patterns Activate contextual strategies that deliver relevance without surveillance Use first-party data ethically through compliance-first solutions 🤝 Trusted by Partners Our work is best reflected in the voices of those we collaborate with: “Our collaboration with GDR and IDfree has been straightforward from day one. The market has welcomed the segments with enthusiasm, and we can now welcome new ideas from our clients and customers for the future.” – Carla Miettinen, Digital Product Manager, MTV Oy Privacy by Design Wins Again The European Commission is preparing a major simplification of GDPR consent rules. It can potentially move tracking preferences out of individual websites and into browser- or OS-level settings. For much of adtech, this is disruptive. For GDR, it’s confirmation . As identity coverage declines and banner-based nudging fades, the ecosystem is adapting: Publishers need non-ID value layers SSPs need enrichment that works regardless of consent DSPs need scalable signals beyond user graphs 🌟 This is where GDR fits naturally. Our geo-modelled audiences enrich bid requests without touching personal data, across programmatic, DOOH, and CTV. ✨ Looking Ahead The future of advertising is aggregated, privacy-safe, and trust-based. GDR was built for that future from day one. As we head into 2026, we want to say thank you for the trust, collaboration, and shared progress of the past year. 👉 Explore the full December edition of idfree insider  and connect with us. Subscribe to idfree insider Each month, our idfree insider  newsletter explores the evolving landscape of audience intelligence, privacy-first marketing, and ethical data activation. 👉 Subscribe to the newsletter on LinkedIn  or via email  for future editions. Because in a world full of footprints, the real value lies in seeing the patterns. GDR - Where Performance Meets Principles Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io

The Volkswagen Beetle didn’t disappear . It evolved. Same charm. New rules. Better performance. That’s exactly where audience targeting in Germany is now. New German Audiences New Rules. Same Precision. The November Issue And today we’re excited to share our new   November edition of the idfree insider , featuring: 👉 The 2025 Germany Audience List ~400 privacy-first segments  across programmatic, CTV, DOOH & planning workflows, built with data from Kantar Media , Germany’s trusted leader in audience insight. 👉 Geo-Intelligence, Not User Tracking Precision without cookies, personal data, IDs, or behavioural surveillance. Yes! It is  possible. 👉 Industry Shifts You Shouldn’t Ignore From Eyeota and RTL AdAlliance to political ad regulation and AI-ready data strategies - we break down what’s changing (and why it matters). The takeaway? Quality data beats quantity. Transparency wins. And privacy-first doesn’t mean less performance. It means a better foundation. Subscribe to idfree insider Each month, our idfree insider  newsletter explores the evolving landscape of audience intelligence, privacy-first marketing, and ethical data activation. 👉 Subscribe to the newsletter on LinkedIn  or via email  for future editions. Because in a world full of footprints, the real value lies in seeing the patterns. GDR - We See Patterns. Not people. Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io

Inside the September edition of idfree insider As we enter the most dynamic quarter in retail and media, we have eight exclusive Q4 shopper audiences ready for you - crafted to help you reach the right consumers at just the right time & place. If you missed it in your inbox, here’s what stood out from this month’s idfree insider : It’s Shopping Season 🎁 It’s Also Storytelling Season 💗 Q4 Shopper Audiences Are Live Make Every Moment Count with GDR’s Seasonal Audiences In partnership with Adform, we’ve launched eight exclusive Q4  shopper audiences - campaign-ready, geo-based, and built to reflect real-world seasonal behaviour . From Black Friday deal hunters to health-focused winter shoppers, these segments are plug-and-play, privacy-safe, and built for performance. Whether you're targeting early gift planners or last-minute dashers, this is your guide to Q4 targeting - live now in Adform Audience Marketplace . “Tailored segments. Zero guesswork.” 🎁 Download the one-pager   to get started or reach out to gunnar.kihl@globaldataresources.io  or goran@globaldataresources.io . In other news: Netflix Joins Amazon DSP: Why It Matters As of Q4, Netflix ads are now available through Amazon DSP, completing its programmatic rollout across major platforms like DV360, The Trade Desk, and Yahoo. What sets Amazon apart? Its commerce data layer, enabling deeper targeting and performance signals. Why the Right Data Partner Matters (Eyeota x GDR) Our partner Eyeota, a Dun & Bradstreet company, recently published a must-read: “Why the Right Data Partner Matters More Than Ever Before in the Age of AI.” We couldn’t agree more. When AI accelerates decision-making and personalisation, trustworthy, ethical data  becomes your most powerful advantage. ✅ Read the Eyeota article Emotional Resonance > Product Specs “To connect with consumers, you need to go beyond the product pitch. It’s about values, identity, and emotional resonance.” That quote from SuperHeroes in Advertising Week  captures something we believe deeply at GDR. As Gen Z and AI reshape the landscape, emotional marketing matters more than ever. Your brand’s values, purpose, and relevance are key to breakthrough - and it starts with targeting audiences not just based on where they are, but why  they act. Let’s Talk Need help aligning your campaign targeting with seasonal intent, emotional resonance, or responsible data practices? We’re here! GDR - We See Patterns. Not people. Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io Catch the full newsletter on LinkedIn  or subscribe via email  for future editions.

Inside the August edition of idfree insider August has brought a fresh wave of disruption to the digital advertising industry. From billion-dollar bids and AI-native browsers to the rise of YouTube as a podcasting powerhouse, the signals are clear: the landscape is shifting fast. Here's what we're watching - and why it matters. New White Paper: What If Perplexity Owned Chrome? What If Perplexity Owned Chrome? Our new white paper  explores a seismic scenario: the world’s most-used browser, Chrome, in the hands of AI upstart Perplexity. An unsolicited $34.5 billion offer. Ongoing antitrust cases. And a future where Google no longer controls the front door to digital advertising. “This is more than a legal drama - it’s a potential unlocking of the entire programmatic ecosystem,”  says Ulrik Larsen, Chief Data Officer at GDR. Key questions we explore: How would AI-native ownership reshape audience targeting? Could Chrome become a privacy-first platform? What does this mean for publishers, marketers, and Google? Read now: What Perplexity Owning Chrome Would Mean for Online Advertising Related reading: AI Browsers: Super-Assistant or Surveillance Sidekick? In Other News: 🎙️ Will YouTube Win 2025?   At Convening Leaders 2025, media analyst Scott Galloway made a bold claim: YouTube is becoming the dominant media platform of the year , thanks to its explosion in podcast distribution. 🤖 What Marketers Want from Meta’s AI Tools Meta’s Superintelligence Group is making headlines - but not always for the right reasons. Tools like Advantage+ offer “set-it-and-forget-it” automation, but marketers are pushing back. Why? Lack of transparency. 📱  TikTok’s FYP Changed Everything TikTok’s “For You Page” didn’t just redefine social—it rewrote the rules of reach. Its algorithmic magic turned content discovery into a deeply personalised, behaviour-driven experience. In this world, attention is engineered . And brands must learn to speak algorithm as fluently as they speak creative. 📩 Reach us anytime: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io GDR - Where Performance Meets Principles Catch the full newsletter on LinkedIn  or subscribe via email  for future editions. Check out the   idfree  insider archive   to see what you subscribe to.

Inside the June Edition of idfree insider Programmatic advertising is having a moment — a much-needed reset. For years, the promise of efficiency and scale was muddled by complexity, hidden fees, and a supply chain that left both buyers and publishers frustrated. Now, that’s changing. Reset, Recharge, and Rethink Programmatic This Summer   ☀️ Welcome to the Programmatic Reset  - driven by Supply Path Optimization (SPO) and the transformation of SSPs from passive pipes into active architects of value. At GDR, we see this shift not as a patch, but as a long-overdue upgrade to how media is bought, sold, and measured. Why it matters: For agencies Transparent, cleaner supply paths Higher-quality, fraud-free inventory Stronger ROI and greater control For publishers More direct revenue, less leakage Better inventory control and pricing power Curated demand and clearer value exchange This reset is paving the way for privacy-safe, data-enriched media buying - and it’s just getting started! In other news: 🎯 CTV Just Got SmarterEyeota now supports CTV IDs on Google platforms , powering truly omnichannel targeting across screens. That’s great news for marketers working toward ID-resilient strategies without sacrificing reach or relevance. 💡 AI Can Scale - But Meaning Is Still Human As automation accelerates, one thing stays true: AI can assist, but it can’t define purpose. We believe the most successful brands will be the ones who blend automation with intention - and stay focused on real human resonance. ☀️ From the GDR Team We’re pressing pause just a little to enjoy the summer sun, but we’re still here if you need us. Our summer team is ready to help with audience strategy, research, or just a fresh perspective on your media mix. Reach us anytime: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io GDR is committed to exploring and enabling smarter marketing for a privacy-first world. 📩 Catch the full newsletter on LinkedIn  or subscribe via email  for future editions. 👉 Check out the   idfree  insider archive   to see what you subscribe to.

Inside the June Edition of idfree insider As the industry continues to evolve in a privacy-first, post-cookie world, the latest edition of idfree insider  dives into the new frontiers of marketing, led by a bold, intuitive approach that’s gaining traction fast: Vibe Marketing . From Clicks to Connection: AI's Got the Work - You Bring the Vibe 🎨 What Is Vibe Marketing - and Why Now? Marketers have long relied on demographics, intent data, and even contextual cues to reach consumers. But as digital behaviour fragments and traditional targeting weakens, there's a growing shift toward something more human, more emotional. Vibe Marketing  is about tapping into the mood, energy, and atmosphere  surrounding a moment. It asks not just who  your audience is, but how they feel right now . Are they in a relaxed weekend mindset, or in a productivity zone on a Monday morning? Are they immersed in nostalgia or seeking motivation? With the right tools and signals - many of which are IDfree - brands can align their messaging with these subtle emotional rhythms. The payoff?  A deeper connection and more relevance, without relying on personal data. What Else Is in This Edition? Beyond Vibe Marketing, this issue unpacks several critical shifts shaping the marketing landscape: Microsoft Exits the DSP Market A quiet exit with loud implications. What does Microsoft’s move say about the future of demand-side platforms and the programmatic space at large? ICC: Intent. Context. Connection These three pillars are emerging as powerful alternatives to identity-based targeting. Learn how marketers are leveraging them to build smarter, more ethical strategies. The Future of Cross-Screen TV Measurement With audiences watching content across devices and platforms, measurement is overdue for a reset. We explore where the innovation is heading - and who’s getting it right. Stay Ahead At Global Data Resources, we understand the power of data-driven advertising. We provide major media agencies, publishers, and tech vendors with the actionable insights they need to optimise campaigns and deliver exceptional results. Contact us   for a chat about your/your clients' campaign plans for 2025. Book a demo  to see how IDfree can empower you/your agency with data-driven solutions. Need to reactivate your IDfree account? Reach us at support@idfree.com . Subscribe You can   subscribe to idfree.com insider here   to get the monthly newsletter in your inbox or subscribe to   LinkedIn . In doubt about how we treat your data? Please see our   Privacy Policy . Reach out to us anytime ! Check out the   idfree  insider archive   to see what you subscribe to.

Staying ahead in local marketing means continuously refining your strategies with the latest and most accurate data. That’s why we are excited to introduce significant enhancements to our Finnish data and audiences. If you’re looking to maximize precision and performance in your campaigns, these updates are designed for you. Dig into the March 2025 idfree insider newsletter . Finland Levels Up - And So Should Your Local Marketing 🇫🇮 What’s New in Finnish Data? Our latest improvements bring better audience segmentation, richer insights, and more precise targeting , enabling businesses to reach the right consumers at the right time. Whether you're optimizing programmatic advertising, refining local outreach, or strengthening omnichannel strategies, our updated data provides a competitive edge in the Finnish market. Why It Matters for Your Campaigns Data-driven marketing is only as good as the information fueling it. With our latest refinements, you can: Enhanced Performance:  Drive better results with up-to-date data. Improved Targeting:  Reach the right customers with precision. Increased Accuracy:  Leverage the latest market insights. 🔔 Important:  Existing Finnish audiences will no longer function. Rebuilding is easy using fresh data. Need help? Contact support@idfree.com . Download Updated Finnish Audiences:   Finland Audience List 2025 Want update plans for other countries? Email support@idfree.com . The Power of Local Marketing Do not underestimate the significance of local marketing in today’s digital landscape. A compelling example of this can be found in Damian Rollison’s article, "What an Ugly Burrito Can Teach Us About Local Marketing."  It highlights how even major brands can suffer when they neglect local engagement strategies. 👉 Read the full newsletter here   and start leveling up your local marketing today! Stay Ahead At Global Data Resources, we understand the power of data-driven advertising. We provide major media agencies, publishers, and tech vendors with the actionable insights they need to optimize campaigns and deliver exceptional results. Contact us   for a chat about your/your clients' campaign plans for 2025. Book a demo  to see how IDfree can empower you/your agency with data-driven solutions. Need to reactivate your IDfree account? Reach us at support@idfree.com . Subscribe You can   subscribe to idfree.com insider here   to get the monthly newsletter in your inbox or subscribe to   LinkedIn . In doubt about how we treat your data? Please see our   Privacy Policy . Reach out to us anytime ! Check out the   idfree  insider archive   to see what you subscribe to.

In our latest newsletter, "From Search to Social: Winning with Audience Data," we delve into the transformative power of audience data in today's digital marketing landscape. As the digital ecosystem evolves, understanding and leveraging audience data has become paramount for brands aiming to connect authentically with their target consumers. Dig into the February 2025 idfree insider newsletter . From Search to Social: Winning with Audience Data   🇩🇰 Unleash the Potential of Denmark We've significantly enhanced our Danish data and audiences, including a major upgrade to our geo-demographic model. This means: Enhanced Performance:  Drive better results with up-to-date data. Improved Targeting:  Reach the right customers with precision. Increased Accuracy:  Leverage the latest market insights. 🔔 Important:  Existing Danish audiences will no longer function. Rebuilding is easy using fresh data. Need help? Contact support@idfree.com . Download Updated Danish Audiences:   DK audience list 2025 Want updates for other countries? Email support@idfree.com . The Shift from Search to Social We explore the dynamic transition of consumer engagement from traditional search platforms to social media channels. This shift underscores the importance of adapting marketing strategies to meet audiences where they are most active. The rise of AI search and social platforms reflects a growing demand for a more conversational, less directory-driven online experience. Stay Ahead At Global Data Resources, we understand the power of data-driven advertising. We provide major media agencies, publishers, and tech vendors with the actionable insights they need to optimize campaigns and deliver exceptional results. Contact us  for a chat about your/your clients' campaign plans for 2025. Book a demo  to see how IDfree can empower you/your agency with data-driven solutions. Need to re-activate your IDfree account? Reach us at support@idfree.com . Subscribe You can   subscribe to idfree.com insider here   to get the monthly newsletter in your inbox or subscribe to   LinkedIn . In doubt about how we treat your data? Please see our   Privacy Policy . Reach out to us anytime ! Check out the   idfree  insider archive   to see what you subscribe to.

Happy New Year! We're kicking off 2025 with exciting updates and valuable insights to fuel your marketing success. This month's idfree insider is packed with data enhancements, Valentine's Day shopper audiences, key marketing trends, and a thought-provoking look at the cost of cookie banners. Dig into the January 2025 idfree insider newsletter . ✴️🌱 Unleash the Potential of Fresh Data 🇳🇴🇸🇪 Big News for Norway & Sweden! We've significantly enhanced our Norwegian and Swedish data and audiences, including a major upgrade to our geo-demographic model. This means: Enhanced Performance:  Drive better results with up-to-date data. Improved Targeting:  Reach the right customers with precision. Increased Accuracy:  Leverage the latest market insights. Important:  Existing Swedish and Norwegian audiences will no longer function. Rebuilding is easy using fresh data. Need help? Contact support@idfree.com . Download Updated Norway Audiences:   NO audience list 2025 Download Updated Sweden Audiences:   SE audience list 2025 Want updates for other countries? Email support@idfree.com . Stay Ahead At IDfree we understand the power of data-driven advertising. We provide major media agencies, publishers, and tech vendors with the actionable insights they need to optimize campaigns and deliver exceptional results. Contact us for a chat about planning your campaigns for 2025. Book a demo  to see how IDfree can empower you/your agency with data-driven solutions. Subscribe to the idfree insider newsletter on LinkedIn  for ongoing industry updates. Need to re-activate your IDfree account? Reach out to support@idfree.com . Subscribe You can subscribe to idfree.com insider here  to get the monthly newsletter in your inbox or subscribe to   LinkedIn . In doubt about how we treat your data? Please see our Privacy Policy . Reach out to us anytime ! Check out the idfree  insider archive  to see what you subscribe to.

We've just launched a new chapter of the idfree insider newsletter, delivered directly from Global Data Resources (GDR) - the owner and developer of idfree.com. Dig into the November 2024 idfree insider newsletter . Advertising In A Privacy-Conscious World In this issue, we explore more about advertising in a privacy-conscious world: Meta's Shift to Less Personalized Ads : Learn how IDfree bridges the gap for impactful ad campaigns that respect user privacy. IDfree & Geo-Targeting:  Reach your ideal customers with precision and privacy protection. Google Search Makeover : Discover how these changes might impact your advertising strategy. AI Overviews Ads : A New Way to Reach Customers: Get your brand in front of engaged users actively researching on Google. Plus, industry news, trends, and insights you won't want to miss! Click here to read the full newsletter . P.S. Need to re-activate your IDfree account? Reach out to support@idfree.com . Subscribe You can subscribe to idfree.com insider here to get the monthly newsletter in your inbox or Subscribe on LinkedIn . In doubt about how we treat your data? Please see our Privacy Policy . Reach out to us anytime ! Check out the idfree.com insider archive to see what you subscribe to.