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  • Writer's

IDFree Insider: A Testament to how Targeting is Transitioning

"A Testament to how Targeting is Transitioning" is the title of Insider #15.

Hot off the press comes the official announcement of a visionary partnership between Smart (now: Equativ) and Global Data Resources to bring next-generation privacy-safe targeting to the Nordics (Denmark, Finland, Norway, Sweden). This unique partnership will enable publishers to enrich their inventory with ID-free persona segments while allowing brands to precisely reach the audiences of their advertising campaigns.

Targeting is Transitioning to Transparency

As such the Smart-GDR partnership is a testament to how targeting in digital advertising is transitioning from tracking and storing private user data to transparent targeting with socio-demographic privacy-compliant data at the base.

Reaching the right audience for the right ad campaign on the right channel is still critical

- it just has to be done in a respectful and non-intrusive way.

Pierce Cook-Anderson, Managing Director Northern Europe, Smart sums it up:

"Together, we're fully aligned on improving transparency by allowing advertisers to take back control over their inventory and data assets.“


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IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.


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