Partnerships
Build Privacy-Safe Target Audiences (pre-built or custom) for instant multi-channel activation.
Depending on a targeting process, we contribute with:
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Privacy-safe audience data to our partners and clients
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Self-service targeting tool for partners and clients through idfree.com
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Integrated activation through IDFree Go! to Nordic audiences built in Kantar Media TGI
In any case, we help make digital advertising well-researched, easy to control, and fast to activate.
Meet Our
Commercial Partners
Kantar
Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We collect our data digitally and share our insights in real-time – at scale and at speed.
Xandr
Xandr, a part of Microsoft Advertising, powers a global marketplace for premium advertising. Our data-enabled technology platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace.
Mindshare
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better.
Emerse
Emerse is a fast growing Swedish adtech company offering SaaS products in the areas of Machine Learning for marketing and programmatic advertising.
From 2007, Emerse technology has been used by many well-known customers.
BidTheatre
With BidTheatre DSP, marketers get unified and efficient access to the fragmented European media landscape. With campaigns such as display, video, audio and DOOH BidTheatre helps marketers to reach their target audience at the right time and place throughout the whole customer journey.
Adform
Adform is the only global, independent, and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – enables seamless management of the whole campaign lifecycle.
Matterkind
Matterkind strengthens connectivity between brands and their audiences, through trusted partnership, excellence, and expertise. Part of Kinesso, the marketing technology unit of The Interpublic Group of Companies, Inc. (IPG).
Adssets
Adssets have taken complex technology and made it simple for the advertiser and consumer to communicate through our engaging ad formats. The Advertising Content Manager can deliver high-quality ads, with dynamic data to either direct channels or programmatically.
Samhub
Samhub adds more data to your customers and website traffic. We make it easy to understand your true target audience and marketing impact with detailed insights ready to be applied into your strategy.
Adsquare
Adsquare is a global audience & location intelligence company helping marketers understand consumers by connecting their digital and physical worlds.
The Trade Desk
The Trade Desk has created an independent media buying platform that helps marketers reach more customers in more places, with more transparency and choice at every stage.
Amidays
At Amidays, we help our clients achieve their goals by exploring new digital growth opportunities represented by a stronger and closer connection between marketing, technology and data.
Visual Agency
With an evidence-based, technology-enabled, and creative approach to problem-solving, whilst still being immersed in culture and storytelling, our campaigns focus on growth, scale, and measuring positive outcomes.
KoOgCo
KO OG CO is an integrated media and advertising agency. The advantage of our specialists and creators sitting shoulder to shoulder is that we can measure, learn and optimize continuously - both content and placement.
smartclip
smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for European broadcasters and publishers.
Eyeota
Eyeota is an audience technology company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets.
Delta Projects
Delta Projects AB is an independent tech provider that has offered targeted and intelligent advertising solutions since 2002. Media agencies and companies use our systems to buy, plan and optimize online display advertising.
Nordic Data Resources
NDR empowers brands to harness the full potential of audience data within the Nordic region. We offer a comprehensive suite of solutions for the Nordic region, encompassing Denmark, Finland, Norway, and Sweden, reaching over 27 million individuals.
Audience Alliance
Audience Alliance is a professional collabo-ration between some of Nordic adtech's influential developers and data providers. In partnership, we give publishers access to a full standardized audience taxonomy to enrich ad impressions with 1st-party data delivered on 1st-party cookies or ID-free.
MTV Oy
MTV Oy is Finland's leading commercial TV broadcasting company and video content company. It is the home for phenomena, discussion topics and stars. MTV is part of Telia Company – one of the biggest Nordic TV companies, which is leading the way for the development of the media industry.
Meet Our
Data Partners
Kantar
By combining the deep expertise of people, data resources, benchmarks and innovative analytics and technology, Kantar helps clients understand people and inspire growth.
TransUnion
TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably and safely represented in the marketplace.
Nordic Data Resources
NDR empowers brands to harness the full potential of audience data within the Nordic region. We focus on the Nordic region, encompassing Denmark, Finland, Norway, and Sweden, reaching over 27 million individuals.
InsightOne
InsightOne provides clients with information, analytics and insight into consumer behavior and lifestyle in an increasingly complex and volatile market.