PARTNERSHIPS
ACTIVATE DATA-DRIVEN CONSUMER RESEARCH
Depending on the targeting process, we contribute with:
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Privacy-safe audience data to our partners & clients
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Self-service targeting tool for partners & clients through idfree.com
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Integrated activation through IDFree Go! to audiences built in Kantar TGI
In any case, we help make programmatic advertising well-researched, easy to control, and fast to activate.

MEET OUR
COMMERCIAL PARTNERS
KANTAR
Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We collect our data digitally and share our insights in real time – at scale and at speed.
THE TRADE DESK
The Trade Desk has created an independent media buying platform that helps marketers reach more customers in more places, with more transparency and choice at every stage.
EYEOTA
Eyeota is an audience technology company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets.
DELTA PROJECTS
Independent tech provider that offers a programmatic platform. Delta Projects AB offers targeted and intelligent advertising solutions since 2002. Media agencies and companies use our systems to buy, plan and optimize online display advertising.
BIDTHEATRE
With BidTheatre DSP, marketers get unified and efficient access to the fragmented European media landscape. With campaigns such as display, video, audio and DOOH BidTheatre helps marketers to reach their target audience at the right time and place throughout the whole customer journey.
ADFORM
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – enable seamless management of the whole campaign lifecycle.
ADSQUARE
Adsquare is a global audience & location intelligence company helping marketers understand consumers by connecting their digital and physical worlds.
ADSSETS
Adssets have taken complex ad technology, added DCO elements and made it simple through the creative management platform called Advertising Content Manager (ACM).
MATTERKIND
Matterkind strengthens connectivity between brands and their audiences, through trusted partnership, excellence, and expertise. Part of Kinesso, the marketing technology unit of The Interpublic Group of Companies, Inc. (IPG).
VISU.AL
With an evidence-based, technology-enabled, and creative approach to problem-solving, whilst still being immersed in culture and storytelling, our campaigns focus on growth, scale and measuring positive outcomes.
EQUATIV
Equativ: The new name for Smart Adserver, DynAdmic and LiquidM. Our vertically integrated company provides brand and privacy-safe solutions that empower our clients to achieve maximum impact while respecting the rights of consumers.
ATYP
Atyp is a creative advertising and media agency, where we believe that creativity is the way to growth. It's about finding what may be typical for your brand and telling it in an atypical way.
SMARTCLIP
smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for European broadcasters and publishers.
MINDSHARE
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better.
XANDR
Xandr, a part of Microsoft Advertising, powers a global marketplace for premium advertising. Our data-enabled technology platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace.
AMIDAYS
At Amidays, we help our clients achieve their goals by exploring new digital growth opportunities represented by a stronger and closer connection between marketing, technology and data.
KOOGCO
KO OG CO is an integrated media and advertising agency. The advantage of our specialists and creators sitting shoulder to shoulder is that we can measure, learn and optimize continuously - both content and placement.
EMERSE
Emerse is a fast-growing Swedish adtech company offering SaaS products in the areas of Machine Learning for marketing and programmatic advertising. Since starting in 2007, Emerse technology has been used by many well-known customers.
AUDIENCE ALLIANCE
Audience Alliance is a professional collaboration between some of Nordic adtech's best developers and data providers. With a plug 'n play solution, we give publishers access to a full standardized audience taxonomy to enrich ad impressions with 1st-party data delivered on 1st-party cookies or ID-free.
MEET OUR
DATA PARTNERS
KANTAR
By combining the deep expertise of people, data resources, and benchmarks and innovative analytics and technology, Kantar helps clients understand people and inspire growth.
TRANSUNION
TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably and safely represented in the marketplace.
INSIGHTONE NORDIC
InsightOne provides clients with information, analytics and insight into consumer behavior and lifestyle in an increasingly complex and volatile market.