Introductions

From research to online activation

Buy Or Build Audiences

Create identity-safe campaigns by combining consumer insight data variables in a single market and/or cross countries.

See our audience lists with data categories available per country. 

Introduction

About IDFree.com

In collaboration with our trusted partners, idfree.com helps modern marketers seamlessly transition to non-individual targeting. We provide access to a rich tapestry of 100% privacy-compliant consumer lifestyle data, empowering you to create highly effective campaigns without compromising user privacy.

Introduction

Activation Platforms

We ask our platform partners for only 3 things:
 

• Relevant API documentation from the platform partner

• A sandbox account for testing

• Access to normal API support

White Paper

Beyond The Usual: Deadspots

We introduce data-driven "deadspots", driven by some of our innovative clients who reject the rigid hunt for "hotspots" and work with nuanced targeting.

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Read more in "Flip The Script".

White Paper

Micro-Targeting is Too Close

The enormous amount of audience data in social media and the programmatic space, give you almost endless combinations.

But What Is Wrong With Micro-Targeting?

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White Paper

Why Neighbourhoods Matter

We help our clients target neighbourhoods with the highest concentration of relevant consumer preferences and consumption patterns.

Dig into why "neighbourhood" is our key unit.

White Paper

Google Going IDFree?

Google says that UIDs for ad tracking are ethically problematic and could very soon become illegal. By late 2024, they will not be accepted in Google Ads, DV360 & YouTube.

Read about our reactions. 

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White Paper

Precision Meets  Privacy

How can you ensure your message resonates with potential customers without compromising their privacy? Geo-targeted advertising is the answer!

Download our white paper: Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising

Introduction

IDfree GO!

IDfree Go! is the revolutionary digital/ programmatic advertising solution that streamlines campaign activation.

Leverage the power of Kantar Media's TGI data – the leading source of consumer insights in the Nordics – to reach your target audience with laser precision, all within minutes.