Doors Open for DOOH 🧭 is the title of our newsletter IDFree Insider #19.
Original Out Of Home advertising has stood the test of time! Today, programmatic Digital Out Of Home (DOOH) is one of the fastest-growing and most impactful mediums in advertising. Global Data Resources - the owner and developer of IDFree.com - talks about how exciting it is to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences.
Programmatic DOOH Demands Audiences
By utilizing scalable programmatic DOOH, brands and agencies can activate digital screens at the right times & places to reach the right audiences as they move throughout the day.
Our Managing Director Per Kristian Tandberg addresses the crucial need for non-intrusive audience data in order for DOOH to be an integrated part of advertisers' online omnichannel strategy:
"We experience a big demand for our ID-free audiences as more brands embrace the dynamic DOOH channel. It echoes how relevant our privacy-safe data are as the larger DOOH players must be able to offer effective audiences for advertisers to get the right reach in return. Like several DSPs, we contribute to safe and easy DOOH activation as it's vital to successful online omnichannel targeting."
Please reach out to Per for a talk about what DOOH can do for your/your client's ad strategy.
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IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile, DOOH, and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.