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"New Partnership Walk The Privacy-First Talk" is the title of IDFree.com Insider #17.
We could not be happier about the news that global adtech leader The Trade Desk has started a partnership with Global Data Resources (owner of idfree.com) to ensure access to privacy-safe consumer data.
Free Of Private Data Is Future-Proof
In partnership, The Trade Desk and Global Data Resources lift the burden of data privacy for advertisers and ad buyers who must target with precision - but not by tracking and storing private user data through third-party cookies. Reaching the right audience for the right ad campaign is absolutely still critical. It just has to be done in a respectful and non-intrusive way!
Global Data Resources' Global Partnerships Director Göran Eklöf says::
"We welcome The Trade Desk among our valued partners. The demand for advertising models that are based on respectful ways of collecting consumer data only grows. And we are very pleased to provide socio-demographic privacy-safe data to one of the World's leading DSPs as we continue to support the transition to more transparent targeting."
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