"Is GDPR a stone in the AI shoe?" is the title of the February issue of our newsletter IDFree Insider.
We all hear the rumble of AI and the potential to change the adtech ecosystem and indeed the marketing communication with consumers.
A Jungle Of Pros & Cons
AI DISRUPTING ADTECH ECOSYSTEM?
We all hear the rumble of AI and the potential to change the adtech ecosystem and indeed the marketing communication with consumers. The Drum gives an example:
"For instance, AI may learn that your brand performs best on Android users in urban settings in the evening hours on content related to food and sports, then automatically adjust the programmatic buying filters to focus spend on those users."
But is it too early to full-on praise AI ad effectiveness? GDPR concerns are growing among some EU regulators and for now, it's a bit of a jungle of pros and cons.
Get some food for thought in IDFree Insider.
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