Activation
What Can You
Activate?
Audience Options
We offer a wide variety of audience options that match most campaign strategies.
Whether it’s utilizing your existing target groups created in Kantar Media (formerly "Kantar TGI"), or creating custom audiences based on strong data sources like Mosaic™, Experian, and National Statistical Offices.
Audience Options
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Kantar Media ("TGI") Audiences
Utilize the capability of activating your existing Kantar Media Audience.
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Custom Audiences
Get assistance from our data experts and create custom audiences from the strongest data sources like Mosaic™, Experian, and National Statistical Offices.
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1st-Party Audiences
Identify the most interesting customers from your existing customer database and reach people with similar lifestyles.
Where Can You Activate?
Geo-Targeting Options
The IDFree activation is built on a privacy-first foundation that does not use any 3rd party cookies or rely on any PII information at all.
Geo-Targeting Options
The IDFree tool is approved and vetted by all of the integrated platforms and utilises the geographical targeting options offered by each platform.
For a better understanding of how you activate your IDFree audience, please see Activation Guides.
