WHAT CAN YOU ACTIVATE?
We offer a wide variety of audience options that match most campaign strategies.
Whether it’s utilizing your existing target groups created in Kantar Media (formerly "Kantar TGI"), or creating custom audiences based on strong data sources like Mosaic™, Experian, and National Statistical Offices.
Kantar Media ("TGI") Audiences
Utilize the capability of activating your existing Kantar Media Audience.
Get assistance from our data experts and create custom audiences from the strongest data sources like Mosaic™, Experian, and National Statistical Offices.
Identify the most interesting customers from your existing customer database and reach people with similar lifestyles.
WHERE CAN YOU ACTIVATE?
The IDFree activation is built on a privacy-first foundation that does not use any 3rd party cookies or rely on any PII information at all.
The IDFree tool is approved and vetted by all of the integrated platforms and utilises the geographical targeting options offered by each platform.
For a better understanding of how you activate your IDFree audience, please see Activation Guides.