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IDfree GO!

Unleash Powerful Audience Targeting In Minutes with IDfree GO! 

IDfree Go! is the revolutionary programmatic advertising solution that streamlines campaign activation.


Leverage the power of Kantar Media's TGI data – the leading source of consumer insights in the Nordics – to reach your target audience with laser precision, all within minutes.


Kantar's TGI Advantage

  • Deep Consumer Understanding: Fuel your media planning and buying decisions with TGI's comprehensive data on demographics, lifestyles, media consumption habits, and brand preferences.

  • Frictionless Activation: IDfree Go! seamlessly integrates with TGI data, enabling you to activate your campaigns directly from your research platform. No need for complex data manipulation or lengthy setup times.


Available in the Nordics

IDfree Go! empowers advertisers, agencies, and publishers across Denmark, Finland, Norway, and Sweden to unlock the full potential of data-driven advertising.



  • Denmark (Index Danmark): Gain in-depth insights into Danish consumer behavior.

  • Finland (MIND): Target Finnish audiences with unparalleled precision.

  • Norway (Forbruker & Media): Reach your ideal customers in the Norwegian market.

  • Sweden (Orvesto): Craft effective campaigns tailored to Swedish consumers.

Start reaching the right audience, faster, with IDfree Go!


TGI: The Powerhouse Of Consumer Intelligence For Marketers


IDfree GO! is provided in partnership with Kantar Media and Nordic Data Resources.​

TGI by Kantar Media isn't just data, it's a comprehensive understanding of your target audience.


This single source empowers you to:

  • Uncover Hidden Insights: TGI delves into consumer attitudes, motivations, media consumption, and purchasing behaviors, revealing hidden opportunities for your brand.

  • Plan Smarter Campaigns: Armed with TGI's rich data, you can make data-driven decisions for effective media planning and campaign allocation, maximizing your return on investment.

  • Activate High-Value Audiences: Identify and target the most valuable audiences for your brand with laser precision. TGI data allows you to create highly targeted segments that resonate with your ideal customers.


Privacy by Design

All TGI respondents fully consent to participate, and the data undergoes rigorous quality assurance with world-leading standards.


This ensures you can leverage powerful consumer insights with complete confidence.

TGI: Your Key to Marketing Success

TGI empowers you to make informed decisions at every stage of your marketing journey.


Gain a deeper understanding of your audience, plan smarter campaigns, and activate the right people – all with the peace of mind that comes with privacy-safe data.




  • Your audiences are directly transferred from strategy and planning to the digital trading desk.


  • Access your audiences in minutes through a self-service integration with your chosen research platform.


  • Your audiences can be activated on all major platforms like Facebook, Google, Snapchat, TikTok.

  • The model is built on a scalable method that gives you sufficient reach. You can even adjust it to campaign goals.


  • Your audiences are created on privacy-by-design. Never touching any kind of PII or sensitive information.

  • No worries about audiences affected by an ITP change or if Google excludes anything! This is a future-proof model.

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