IDFree GO! is provided in partnership with Kantar Media
& TGI Consumer Data and
Nordic Data Resources.
IDFree Go! is the fast - easy - safe solution to activate programmatic advertising directly from research done in Kantar Media’s TGI* - in the time it takes you to have cup of a coffee!
Kantar Media provides TGI Consumer Data that builds deep insights and leads to a real understanding of audience profiling, media planning and buying.
IDFree GO! is available for advertisers, agencies, and publishers in currently Denmark, Finland, Norway, and Sweden.
*TGI (Target Group Index) is a trademark owned by Kantar Media. The TGI’s in the Nordics are: Forbruker & Media (Norway), Orvesto (Sweden), Index Danmark (Denmark) and MIND (Finland).
TGI by Kantar Media is the single source of consumer intelligence that can inform all marketing activity – whether it is to derive new insights, plan campaigns, or identify and activate high-value target audiences.
Kantar Media’s TGI Consumer Data are privacy-safe with all respondents fully consenting and with world-leading standards of quality assurance.
Your audiences are directly transferred from strategy and planning to the digital trading desk.
Access your audiences in minutes through a self-service integration with your chosen research platform.
Your audiences can be activated on all major platforms like Facebook, Google, Snapchat, TikTok.
The model is built on a scalable method that gives you sufficient reach. You can even adjust it to campaign goals.
Your audiences are created on privacy-by-design. Never touching any kind of PII or sensitive information.
No worries about audiences affected by an ITP change or if Google excludes anything! This is a future-proof model.