"Innovation With Industry Intelligence" is the title of IDFree.com Insider #18.
Our long-time productive collaboration with Kantar speaks volumes & values! Through our partnership, we make next-generation privacy-safe targeting available through a deep understanding of people from Kantar's TGI consumer data.
Visionary Partners In Privacy-Safe
As one of the world's leading consumer and media analysts, Kantar is the high-quality data partner of choice to most of us in the adtech industry.
Kantar's Marketing & Innovation Director Ingvar Sandvik talks about how valuable our partnership is to a world where understanding and reaching audiences without collecting any private data is essential.
"Kantar is a leading consumer and media analyst, and to us, that begins and ends with data quality. (...) As a born privacy-first solution, the IDFree targeting platform gives marketers new communication and targeting opportunities in the post-cookie ad world. A world where understanding and reaching audiences without collecting any private data is essential.
Reaching the right audience for the right ad campaign is absolutely still critical. It just has to be done in a respectful and non-intrusive way!
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IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.