The Pet Economy: Where Behaviours, Not IDs, Lead the Way In our October edition of idfree insider , we explore how pet ownership is shaping consumer behaviour and how marketers can reach this high-engagement audience without relying on cookies or IDs. 🐶🐱 Pet Economy: We See Patterns, Not Paw Prints The Pet Economy Across the Nordics, more than half of households now have a pet. 🐶🐱 Even in cautious times, this segment continues to spend across food, wellness, travel, and insurance. This makes it one of the most resilient and emotionally driven audiences around. By analysing factors like environment, housing type, and population density, our geo-contextual approach helps predict areas with a high likelihood of cat or dog ownership. All while protecting consumer privacy. Because when you understand where behaviours happen, you don’t need to know who they are. In October's newsletter The Pet Economy: new insights on pet-owner targeting Apple Maps’ entry into advertising Early booking trends in Nordic travel Why Amazon is going beyond ads Let’s Talk Need help aligning your campaign targeting to pet owners who buy with heart , not habit ? We’re here! 👉 Prefer a PDF? Please download: Behind Every Paw Print Is a Pattern 🐾 👉 Drop us a few keywords  to start the conversation GDR - We See Patterns. Not people. Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io Catch the full newsletter on LinkedIn  or subscribe via email  for future editions.

January’s idfree insider  is out with a milestone worth marking. We’re starting the year with a reminder worth carrying into every campaign, every decision, every test: The biggest mistake we make in life is thinking we have time. Azerion announces the integration of GDR's advanced geo-demographic data into Hawk DSP. The January Issue Privacy-first targeting, now live in Hawk DSP We’re proud to share that GDR’s geo-demographic audience data is now integrated into Azerion’s Hawk DSP , expanding privacy-first targeting across Europe. This isn’t a “nice to meet you” partnership. It’s the next step in a collaboration already tested in live campaigns , proving what privacy-first targeting can look like at scale. Privacy-first doesn’t mean performance-light When audience strategy is built on: robust geo-signals real consumer patterns transparent methodologies scalable activation ...you don’t lose performance. You lose noise. And you gain a more durable foundation for the next decade of advertising. GDR segments are now available within Hawk DSP across Austria, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden, Switzerland, and the United Kingdom . The edge isn’t AI. It’s understanding the problem Most AI marketing conversations still start with content : ads, emails, posts, variations at scale. That’s the visible layer. And the least interesting one! The real advantage is built upstream: in how audiences are defined, how signals are evaluated, and how performance is measured. Because AI doesn’t fix fuzzy thinking .  It amplifies it . The teams that win in 2026 won’t be the ones with the most AI tools. They’ll be the ones who can separate noise from insight. Fast. Open for Business This idfree insider edition has a simple statement: We don’t have time to build performance on fragile infrastructure. So we’ll keep sharing the insights, frameworks, and real-world patterns shaping privacy-first performance without hype without shortcuts without compromising trust 👉 Subscribe to the newsletter on LinkedIn  or via email  for future editions. Because in a world full of footprints, the real value lies in seeing the patterns. GDR - We See Patterns. Not people. Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io

As 2025 draws to a close, one thing is clear: privacy and performance are no longer trade-offs. They are partners. This December edition of idfree insider   reflects a year where regulation, consumer expectations, and media innovation all moved in the same direction > toward trust-based, privacy-safe advertising that still delivers results. From all of us at GDR & IDfree: Merry Christmas ❤️🎄 Thank you for a year of trust, collaboration, and shared progress. The December Issue 🎄 No Tricks. No Pranks. Just Data That Works. In the Nordics, even a whisper of angry elves can send teams scrambling. At GDR, we prefer a calmer approach. No cookie tricks. No identity pranks. Just hundreds of privacy-safe audience categories, built with trusted partners and activated across 37 markets. Our audiences are designed to work without cookies, MAIDs, fingerprinting, or personal identifiers, proving that insight can exist without intrusion. 🎁 What’s Under the Tree? We won’t spoil the surprises just yet. But heading into 2026, one thing is certain: a simple login to idfree.com  and a good cup of coffee will be enough to respect consumer privacy, build trust, and achieve strong campaign performance. We help brands and partners: Leverage geo-intelligent targeting based on real-world location patterns Activate contextual strategies that deliver relevance without surveillance Use first-party data ethically through compliance-first solutions 🤝 Trusted by Partners Our work is best reflected in the voices of those we collaborate with: “Our collaboration with GDR and IDfree has been straightforward from day one. The market has welcomed the segments with enthusiasm, and we can now welcome new ideas from our clients and customers for the future.” – Carla Miettinen, Digital Product Manager, MTV Oy Privacy by Design Wins Again The European Commission is preparing a major simplification of GDPR consent rules. It can potentially move tracking preferences out of individual websites and into browser- or OS-level settings. For much of adtech, this is disruptive. For GDR, it’s confirmation . As identity coverage declines and banner-based nudging fades, the ecosystem is adapting: Publishers need non-ID value layers SSPs need enrichment that works regardless of consent DSPs need scalable signals beyond user graphs 🌟 This is where GDR fits naturally. Our geo-modelled audiences enrich bid requests without touching personal data, across programmatic, DOOH, and CTV. ✨ Looking Ahead The future of advertising is aggregated, privacy-safe, and trust-based. GDR was built for that future from day one. As we head into 2026, we want to say thank you for the trust, collaboration, and shared progress of the past year. 👉 Explore the full December edition of idfree insider  and connect with us. Subscribe to idfree insider Each month, our idfree insider  newsletter explores the evolving landscape of audience intelligence, privacy-first marketing, and ethical data activation. 👉 Subscribe to the newsletter on LinkedIn  or via email  for future editions. Because in a world full of footprints, the real value lies in seeing the patterns. GDR - Where Performance Meets Principles Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io

Check out the video with a step-by-step guide to how we translate valuable Kantar Media consumer insights into meaningful marketing activation. Get Started Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Cookieless Neighbourhood Targeting Neighbourhoods Reflect Lifestyles Cookieless neighbourhood targeting exploits that we as humans tend to live in the same neighbourhoods with other people who share the same lifestyle as us. Our data engine identifies the most interesting neighbourhoods corresponding to your specific audience. These neighbourhoods are hot spots for your targeting due to the composition and density of the people living in them. Reading The Map This example shows where people are characterized as high-frequency internet shoppers. The circles work as a quality indicator. From red which has the lowest quality to the greenest which has the most interesting profile. Our system would recommend targeting the greenest areas. Download pdf Example showing where people are characterized as high-frequency shoppers. Get Started From Research & Insights To Activation idfree.com offers a powerful solution to translate valuable research and insights into meaningful marketing activation. This is done by our data engine which identifies the most interesting lifestyles and identifies their corresponding neighbourhoods in one seamless process. Step-by-step Check out the video with a step-by-step guide to how we translate valuable Kantar Media (formerly "Kantar TGI") consumer insights into meaningful marketing activation. Activate your Kantar Media target groups in all your digital media buying. Watch on YouTube .

Our Partnerships page explores collaboration opportunities. idfree.com integrates seamlessly with various marketing tools and platforms. Discover how partnerships can unlock new possibilities and propel your marketing efforts forward. Partnerships Build Privacy-Safe Target Audiences (pre-built or custom) for instant multi-channel activation. Depending on a targeting process, we contribute with: Privacy-safe audience data to our partners and clients. Self-service targeting tool for partners and clients through idfree.com. Integrated activation through idfree.com Go! to Nordic audiences built in Kantar Media TGI. In every case, we help make digital advertising well-researched, easy to control, and fast to activate. Partner Insight Activation Platforms Meet Our Commercial Partners Kantar Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We collect our data digitally and share our insights in real-time – at scale and at speed. Xandr Xandr, a part of Microsoft Advertising, powers a global marketplace for premium advertising. Our data-enabled technology platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace. Mindshare Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. Emerse Emerse is a fast growing Swedish adtech company offering SaaS products in the areas of Machine Learning for marketing and programmatic advertising. From 2007, Emerse technology has been used by many well-known customers. BidTheatre With BidTheatre DSP, marketers get unified and efficient access to the fragmented European media landscape. With campaigns such as display, video, audio and DOOH BidTheatre helps marketers to reach their target audience at the right time and place throughout the whole customer journey. Adform Adform is the only global, independent, and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – enables seamless management of the whole campaign lifecycle. Matterkind Matterkind strengthens connectivity between brands and their audiences, through trusted partnership, excellence, and expertise. Part of Kinesso, the marketing technology unit of The Interpublic Group of Companies, Inc. (IPG). Adssets Adssets have taken complex technology and made it simple for the advertiser and consumer to communicate through our engaging ad formats. The Advertising Content Manager can deliver high-quality ads, with dynamic data to either direct channels or programmatically. Samhub Samhub adds more data to your customers and website traffic. We make it easy to understand your true target audience and marketing impact with detailed insights ready to be applied into your strategy. Adsquare Adsquare is a global audience & location intelligence company helping marketers understand consumers by connecting their digital and physical worlds. The Trade Desk The Trade Desk has created an independent media buying platform that helps marketers reach more customers in more places, with more transparency and choice at every stage. Amidays At Amidays, we help our clients achieve their goals by exploring new digital growth opportunities represented by a stronger and closer connection between marketing, technology and data. Visual Agency With an evidence-based, technology-enabled, and creative approach to problem-solving, whilst still being immersed in culture and storytelling, our campaigns focus on growth, scale, and measuring positive outcomes. KoOgCo KO OG CO is an integrated media and advertising agency. The advantage of our specialists and creators sitting shoulder to shoulder is that we can measure, learn and optimize continuously - both content and placement. smartclip smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for European broadcasters and publishers. Eyeota Eyeota is an audience technology company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets. Delta Projects Delta Projects AB is an independent tech provider that has offered targeted and intelligent advertising solutions since 2002. Media agencies and companies use our systems to buy, plan and optimize online display advertising. Nordic Data Resources NDR empowers brands to harness the full potential of audience data within the Nordic region. We offer a comprehensive suite of solutions for the Nordic region, encompassing Denmark, Finland, Norway, and Sweden, reaching over 27 million individuals. Audience Alliance Audience Alliance is a professional collabo-ration between some of Nordic adtech's influential developers and data providers. In partnership, we give publishers access to a full standardized audience taxonomy to enrich ad impressions with 1st-party data delivered on 1st-party cookies or ID-free. MTV Oy MTV Oy is Finland's leading commercial TV broadcasting company and video content company. It is the home for phenomena, discussion topics and stars. MTV is part of Telia Company – one of the biggest Nordic TV companies, which is leading the way for the development of the media industry. RTL AdAlliance RTL AdAlliance is the advertising sales house that provides a simplified gateway for inter-national and local brands to connect with their audiences through high-quality content publishers. We also offer all the advertising tech and services needed to make the very best transition to digital and addressable TV. Meet Our Data Partners Kantar By combining the deep expertise of people, data resources, benchmarks and innovative analytics and technology, Kantar helps clients understand people and inspire growth. TransUnion TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably and safely represented in the marketplace. Nordic Data Resources NDR empowers brands to harness the full potential of audience data within the Nordic region. We focus on the Nordic region, encompassing Denmark, Finland, Norway, and Sweden, reaching over 27 million individuals. InsightOne InsightOne provides clients with information, analytics and insight into consumer behavior and lifestyle in an increasingly complex and volatile market.

Supercharge Snap Targeting! Unleash the power of postal codes for pinpoint audience activation in your Snap Ad Sets. Snap Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Snap Activation Activating your audience in Snap is done by adding postal codes to your line items. You can add it to Snap by either utilizing the API or manually uploading postal codes. Follow the step-by-step guide to: Adform Activation through API Adform Activation through upload Every click is highlighted with the colour red . Check List ✓ Remove other geo-targeting options before using the API ✓ Save and publish your audience before using the API ✓ Refresh your page after you have pushed the audience with the API Email Support Snap Activation Through API Step #1 Pick Tab On the platform activation overview, pick "Snapchat ". Step #2 Sign In Login to Snap by clicking on the "Sign in " button. Step #3 Continue If you are already signed in, click the "Continue " button. Otherwise, follow the sign-in process. Step #4 Use Dropdown Menu Use the dropdown to identify the right campaign and the adset that your audience needs to be added to. Click "Push" and your audience will be added. Step #5 Ready To Target This is what it looks like when the postal codes are added to your adset. You are now ready to target. Snap Activation Through Upload Step #1 Pick Postal Codes Tab On the platform activation overview click on "Postal Codes ". Step #2 CSV Button Click on the "Download CSV" button. You are now downloading a .csv file containing all your postal codes. Note : We recommend you do not open it in Excel as it might ruin the formatting. Please use either TextEdit (Mac) or Notepad (Windows) to open the file. Step #3 Go To Ad-Set Go to your Snapchat Business Manager account. Go to your adset. Step #4 Upload Location Scroll down to the Locations section and click on "Upload Location in Bulk ". Step #5 Prepare Your File Prepare your file. Note : We recommend you do not open it in Excel as it might ruin the formatting. Please use either TextEdit (Mac) or Notepad (Windows) to open the file. Step #6 Postal Codes As Format Use the dropdown and choose postal codes as format. Paste in your postal codes from the downloaded file you opened in Step #5. Click "Upload ". Step #7 Save & Close This is how it will look like when they are added to your ads et. Click on "Save & close ". That’s it!