The Pet Economy: Where Behaviours, Not IDs, Lead the Way In our October edition of idfree insider , we explore how pet ownership is shaping consumer behaviour and how marketers can reach this high-engagement audience without relying on cookies or IDs. 🐶🐱 Pet Economy: We See Patterns, Not Paw Prints The Pet Economy Across the Nordics, more than half of households now have a pet. 🐶🐱 Even in cautious times, this segment continues to spend across food, wellness, travel, and insurance. This makes it one of the most resilient and emotionally driven audiences around. By analysing factors like environment, housing type, and population density, our geo-contextual approach helps predict areas with a high likelihood of cat or dog ownership. All while protecting consumer privacy. Because when you understand where behaviours happen, you don’t need to know who they are. In October's newsletter The Pet Economy: new insights on pet-owner targeting Apple Maps’ entry into advertising Early booking trends in Nordic travel Why Amazon is going beyond ads Let’s Talk Need help aligning your campaign targeting to pet owners who buy with heart , not habit ? We’re here! 👉 Prefer a PDF? Please download: Behind Every Paw Print Is a Pattern 🐾 👉 Drop us a few keywords  to start the conversation GDR - We See Patterns. Not people. Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io Catch the full newsletter on LinkedIn  or subscribe via email  for future editions.

January’s idfree insider  is out with a milestone worth marking. We’re starting the year with a reminder worth carrying into every campaign, every decision, every test: The biggest mistake we make in life is thinking we have time. Azerion announces the integration of GDR's advanced geo-demographic data into Hawk DSP. The January Issue Privacy-first targeting, now live in Hawk DSP We’re proud to share that GDR’s geo-demographic audience data is now integrated into Azerion’s Hawk DSP , expanding privacy-first targeting across Europe. This isn’t a “nice to meet you” partnership. It’s the next step in a collaboration already tested in live campaigns , proving what privacy-first targeting can look like at scale. Privacy-first doesn’t mean performance-light When audience strategy is built on: robust geo-signals real consumer patterns transparent methodologies scalable activation ...you don’t lose performance. You lose noise. And you gain a more durable foundation for the next decade of advertising. GDR segments are now available within Hawk DSP across Austria, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden, Switzerland, and the United Kingdom . The edge isn’t AI. It’s understanding the problem Most AI marketing conversations still start with content : ads, emails, posts, variations at scale. That’s the visible layer. And the least interesting one! The real advantage is built upstream: in how audiences are defined, how signals are evaluated, and how performance is measured. Because AI doesn’t fix fuzzy thinking .  It amplifies it . The teams that win in 2026 won’t be the ones with the most AI tools. They’ll be the ones who can separate noise from insight. Fast. Open for Business This idfree insider edition has a simple statement: We don’t have time to build performance on fragile infrastructure. So we’ll keep sharing the insights, frameworks, and real-world patterns shaping privacy-first performance without hype without shortcuts without compromising trust 👉 Subscribe to the newsletter on LinkedIn  or via email  for future editions. Because in a world full of footprints, the real value lies in seeing the patterns. GDR - We See Patterns. Not people. Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io

As 2025 draws to a close, one thing is clear: privacy and performance are no longer trade-offs. They are partners. This December edition of idfree insider   reflects a year where regulation, consumer expectations, and media innovation all moved in the same direction > toward trust-based, privacy-safe advertising that still delivers results. From all of us at GDR & IDfree: Merry Christmas ❤️🎄 Thank you for a year of trust, collaboration, and shared progress. The December Issue 🎄 No Tricks. No Pranks. Just Data That Works. In the Nordics, even a whisper of angry elves can send teams scrambling. At GDR, we prefer a calmer approach. No cookie tricks. No identity pranks. Just hundreds of privacy-safe audience categories, built with trusted partners and activated across 37 markets. Our audiences are designed to work without cookies, MAIDs, fingerprinting, or personal identifiers, proving that insight can exist without intrusion. 🎁 What’s Under the Tree? We won’t spoil the surprises just yet. But heading into 2026, one thing is certain: a simple login to idfree.com  and a good cup of coffee will be enough to respect consumer privacy, build trust, and achieve strong campaign performance. We help brands and partners: Leverage geo-intelligent targeting based on real-world location patterns Activate contextual strategies that deliver relevance without surveillance Use first-party data ethically through compliance-first solutions 🤝 Trusted by Partners Our work is best reflected in the voices of those we collaborate with: “Our collaboration with GDR and IDfree has been straightforward from day one. The market has welcomed the segments with enthusiasm, and we can now welcome new ideas from our clients and customers for the future.” – Carla Miettinen, Digital Product Manager, MTV Oy Privacy by Design Wins Again The European Commission is preparing a major simplification of GDPR consent rules. It can potentially move tracking preferences out of individual websites and into browser- or OS-level settings. For much of adtech, this is disruptive. For GDR, it’s confirmation . As identity coverage declines and banner-based nudging fades, the ecosystem is adapting: Publishers need non-ID value layers SSPs need enrichment that works regardless of consent DSPs need scalable signals beyond user graphs 🌟 This is where GDR fits naturally. Our geo-modelled audiences enrich bid requests without touching personal data, across programmatic, DOOH, and CTV. ✨ Looking Ahead The future of advertising is aggregated, privacy-safe, and trust-based. GDR was built for that future from day one. As we head into 2026, we want to say thank you for the trust, collaboration, and shared progress of the past year. 👉 Explore the full December edition of idfree insider  and connect with us. Subscribe to idfree insider Each month, our idfree insider  newsletter explores the evolving landscape of audience intelligence, privacy-first marketing, and ethical data activation. 👉 Subscribe to the newsletter on LinkedIn  or via email  for future editions. Because in a world full of footprints, the real value lies in seeing the patterns. GDR - Where Performance Meets Principles Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io

Understand the terms and conditions governing your use of IDFree.com. This page outlines important information about data privacy, acceptable use, and limitations of the service. Review these terms before using IDFree.com to ensure a smooth and compliant experience. Terms of Use 01 Introduction These Website Standard Terms and Conditions written on this website shall manage your use of our website, idfree.com accessible at https://www.idfree.com . These Terms will be applied fully and affect your use of this Website. By using this Website, you agree to accept all terms and conditions written here. You must not use this Website if you disagree with any of this Website's Standard Terms and Conditions. 02 Intellectual Property Rights (IPR) Other than the content you own, idfree.com and/or its licencors own all the intellectual property rights and materials on this Website under these Terms. 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Top digital advertisers trust idfree.com! Discover why leading names choose us for expert advice and effective, cookie-free advertising solutions for their clients. Partner Insight Our partners speak about why they use idfree.com "As a born privacy-first solution, the idfree.com tool gives marketers new communication and targeting opportunities in the post-cookie ad world. " - Ingvar Sandvik, Marketing & Innovation Director at Kantar. We kindly remind you that by downloading, you accept our Terms of Use . Our Partners All PDFs Man. Dir. Northern Europe, Equativ Pierce Cook-Anderson "We’re very happy to collaborate with IDFree.com and GDR, a trusted partner who's widely recognized for its footprint on enriched audience data in the Nordics, and to provide Nordic marketers with a 100% independent alternative to the existing targeting offerings. Together, we're fully aligned on improving transparency by allowing advertisers to take back control over their inventory and data assets." Marketing & Innovation Dir., Kantar Ingvar Sandvik "As a born privacy-first solution, the idfree.com targeting tool gives marketers new communication and targeting opportunities in the post-cookie ad world. A world where understanding and reaching audiences without collecting any private data is essential. We highly value industry visionaries like IDFree and are pleased to cooperate on true ad effectiveness for both local and global marketers." CEO, KO OG CO Nina Hølke "KO OG CO specialists and creators work closely together on both content and placement for our clients. And although our focus is primarily on the digital, we buy all types of media. We have chosen to use the IDFree targeting platform because of the true omnichannel solution, that helps us as a professional business partner who understands, creates, and places engaging advertising products." Client Lead, Mindshare Tomas Tomasi "Modern marketing requires more than just media planning and buying. With IDFree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDFree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers." Man. Dir., Nordics, Matterkind Christopher Hernandez "Matterkind is driven by purposeful marketing because to us it thoughtfully adapts to people’s needs and marketers’ goals. We seek to innovate, transform and change the future of data-driven marketing with cleaner data, customer privacy, and audience-focused optimization. By introducing IDFree targeting with privacy-safe audience data, we are fully aligned with our values of using ethically sourced data to strive to benefit brands and consumers alike." Advisor, Visma Digital Marketing Charlotte Karlsnes "In Visma Digital Marketing it is vital to advise our clients on how to communicate effectively with their target group without compromising their customers' privacy. To be able to create this level of trust we use the IDFree platform for intelligent targeting, for both today and for the post-cookie future. We find the IDFree platform to be an important piece of the solution for the cookieless tomorrow, as well a strong contributor to the growing focus on customer value." Founder & CEO, BidTheatre Marcus Johansson "Addressing concerns around privacy is paramount to the continuing growth of the programmatic eco-system, and to BidTheatre. Thanks to the integration with IDFree, our clients get the ability to easily build high-performing cookieless audiences and seamlessly export them for activation in our platform." COO & Co-founder, Amidays Arvid Cedergren "As an independent agency, we go the extra mile, work faster and find more pragmatic solutions to make everyday life for our clients and partners easier. By building privacy-safe audiences on the IDFree platform, we are able to efficiently activate our client's unique audience on multiple media platforms via the true omnichannel solution. As an agency, we simplify complex digital marketing, and IDFree.com supports our transparent business model." Commercial Dir. Nordics, smartclip Hilde Marie Gundersen "With IDFree targeting, we can offer a future-proof and effective way for advertisers and agencies to target the right audience within trusted local media. Neighbourhoods play a vital role in our lives and are often a reflection of our lifestyle. Targeting locally and based on local data enables advertisers to capture audiences based on their chosen environment effectively. First trials show promising results and high acceptance among agencies and advertisers.” Director, VISU.AL Vincent Carrié "The ID-free tool allows us to build very precise target groups from high-quality data. We can control the reach, get instant validation, and activate on multiple important platforms like Google, Facebook, and Snapchat. The activation works seamlessly as well as the campaign results are very promising. I'm happy to call idfree.com a key partner to VISU. AL and our offerings." Head of Media and Partner André Thorsen "To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the ID-free targeting platform is valuable to us. With idfree.com we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers." Digital Product Manager Carla Miettinen “At MTV Oy we are constantly developing our data capabilities and we're happy that we can offer new targeting options for our advertisers. Our collaboration with GDR/idfree.com has been straightforward and easy. The market has welcomed the segments with enthusiasm and we are keen to hear new ideas from our clients and customers for the future.” Collection of PDFs Download All You can download all of our Partner Insight in one collected pdf and read them in the comfort of your own office. Consider subscribing to our monthly newsletter idfree.com insider or Subscribe on LinkedIn to be updated when we publish new Partner Insight.

Get Granular. Download a free CSV containing LL-coordinates for custom location targeting. Upload it to your preferred platform for ultimate control. LL-Coordinates Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions LL-Coordinates Activation If you prefer to download a .csv file with a list of LL-coordinates which you can manually upload in your preferred platform, it’s very easy to do with IDFree.com access. Follow the step-by-step guide to start downloading your LL-coordinates. Every click is highlighted with the color red . Email Support Step #1 Pick Tab Pick the LL-Coordinate tab in the Platform Activation overview. Step #2 CSV Button Click the "Download CSV " button. The .csv file will be downloaded locally on your computer. Step #3 Copy-Paste Coordinates You now have the file saved locally. You can copy-paste the postal codes into your preferred platforms or upload the file.