As 2025 draws to a close, one thing is clear: privacy and performance are no longer trade-offs. They are partners. This December edition of idfree insider   reflects a year where regulation, consumer expectations, and media innovation all moved in the same direction > toward trust-based, privacy-safe advertising that still delivers results. From all of us at GDR & IDfree: Merry Christmas ❤️🎄 Thank you for a year of trust, collaboration, and shared progress. The December Issue 🎄 No Tricks. No Pranks. Just Data That Works. In the Nordics, even a whisper of angry elves can send teams scrambling. At GDR, we prefer a calmer approach. No cookie tricks. No identity pranks. Just hundreds of privacy-safe audience categories, built with trusted partners and activated across 37 markets. Our audiences are designed to work without cookies, MAIDs, fingerprinting, or personal identifiers, proving that insight can exist without intrusion. 🎁 What’s Under the Tree? We won’t spoil the surprises just yet. But heading into 2026, one thing is certain: a simple login to idfree.com  and a good cup of coffee will be enough to respect consumer privacy, build trust, and achieve strong campaign performance. We help brands and partners: Leverage geo-intelligent targeting based on real-world location patterns Activate contextual strategies that deliver relevance without surveillance Use first-party data ethically through compliance-first solutions 🤝 Trusted by Partners Our work is best reflected in the voices of those we collaborate with: “Our collaboration with GDR and IDfree has been straightforward from day one. The market has welcomed the segments with enthusiasm, and we can now welcome new ideas from our clients and customers for the future.” – Carla Miettinen, Digital Product Manager, MTV Oy Privacy by Design Wins Again The European Commission is preparing a major simplification of GDPR consent rules. It can potentially move tracking preferences out of individual websites and into browser- or OS-level settings. For much of adtech, this is disruptive. For GDR, it’s confirmation . As identity coverage declines and banner-based nudging fades, the ecosystem is adapting: Publishers need non-ID value layers SSPs need enrichment that works regardless of consent DSPs need scalable signals beyond user graphs 🌟 This is where GDR fits naturally. Our geo-modelled audiences enrich bid requests without touching personal data, across programmatic, DOOH, and CTV. ✨ Looking Ahead The future of advertising is aggregated, privacy-safe, and trust-based. GDR was built for that future from day one. As we head into 2026, we want to say thank you for the trust, collaboration, and shared progress of the past year. 👉 Explore the full December edition of idfree insider  and connect with us. Subscribe to idfree insider Each month, our idfree insider  newsletter explores the evolving landscape of audience intelligence, privacy-first marketing, and ethical data activation. 👉 Subscribe to the newsletter on LinkedIn  or via email  for future editions. Because in a world full of footprints, the real value lies in seeing the patterns. GDR - Where Performance Meets Principles Reach us: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io

Inside the August edition of idfree insider August has brought a fresh wave of disruption to the digital advertising industry. From billion-dollar bids and AI-native browsers to the rise of YouTube as a podcasting powerhouse, the signals are clear: the landscape is shifting fast. Here's what we're watching - and why it matters. New White Paper: What If Perplexity Owned Chrome? What If Perplexity Owned Chrome? Our new white paper  explores a seismic scenario: the world’s most-used browser, Chrome, in the hands of AI upstart Perplexity. An unsolicited $34.5 billion offer. Ongoing antitrust cases. And a future where Google no longer controls the front door to digital advertising. “This is more than a legal drama - it’s a potential unlocking of the entire programmatic ecosystem,”  says Ulrik Larsen, Chief Data Officer at GDR. Key questions we explore: How would AI-native ownership reshape audience targeting? Could Chrome become a privacy-first platform? What does this mean for publishers, marketers, and Google? Read now: What Perplexity Owning Chrome Would Mean for Online Advertising Related reading: AI Browsers: Super-Assistant or Surveillance Sidekick? In Other News: 🎙️ Will YouTube Win 2025?   At Convening Leaders 2025, media analyst Scott Galloway made a bold claim: YouTube is becoming the dominant media platform of the year , thanks to its explosion in podcast distribution. 🤖 What Marketers Want from Meta’s AI Tools Meta’s Superintelligence Group is making headlines - but not always for the right reasons. Tools like Advantage+ offer “set-it-and-forget-it” automation, but marketers are pushing back. Why? Lack of transparency. 📱  TikTok’s FYP Changed Everything TikTok’s “For You Page” didn’t just redefine social—it rewrote the rules of reach. Its algorithmic magic turned content discovery into a deeply personalised, behaviour-driven experience. In this world, attention is engineered . And brands must learn to speak algorithm as fluently as they speak creative. 📩 Reach us anytime: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io GDR - Where Performance Meets Principles Catch the full newsletter on LinkedIn  or subscribe via email  for future editions. Check out the   idfree  insider archive   to see what you subscribe to.

Inside the June Edition of idfree insider Programmatic advertising is having a moment — a much-needed reset. For years, the promise of efficiency and scale was muddled by complexity, hidden fees, and a supply chain that left both buyers and publishers frustrated. Now, that’s changing. Reset, Recharge, and Rethink Programmatic This Summer   ☀️ Welcome to the Programmatic Reset  - driven by Supply Path Optimization (SPO) and the transformation of SSPs from passive pipes into active architects of value. At GDR, we see this shift not as a patch, but as a long-overdue upgrade to how media is bought, sold, and measured. Why it matters: For agencies Transparent, cleaner supply paths Higher-quality, fraud-free inventory Stronger ROI and greater control For publishers More direct revenue, less leakage Better inventory control and pricing power Curated demand and clearer value exchange This reset is paving the way for privacy-safe, data-enriched media buying - and it’s just getting started! In other news: 🎯 CTV Just Got SmarterEyeota now supports CTV IDs on Google platforms , powering truly omnichannel targeting across screens. That’s great news for marketers working toward ID-resilient strategies without sacrificing reach or relevance. 💡 AI Can Scale - But Meaning Is Still Human As automation accelerates, one thing stays true: AI can assist, but it can’t define purpose. We believe the most successful brands will be the ones who blend automation with intention - and stay focused on real human resonance. ☀️ From the GDR Team We’re pressing pause just a little to enjoy the summer sun, but we’re still here if you need us. Our summer team is ready to help with audience strategy, research, or just a fresh perspective on your media mix. Reach us anytime: gunnar.kihl@globaldataresources.io  & goran@globaldataresources.io GDR is committed to exploring and enabling smarter marketing for a privacy-first world. 📩 Catch the full newsletter on LinkedIn  or subscribe via email  for future editions. 👉 Check out the   idfree  insider archive   to see what you subscribe to.

See just how easy it is to invite people to your team in the idfree.com tool. Invite Users Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FAQ Frequently Asked Questions Invite Users #Step 1. In your left sidebar, click on "Invite People ". This will prompt a pop-up. #Step 2. Choose the access in the dropdown and add the email(s) you want to invite to your IDFree account. Click "Send " to share it with your chosen emails. You are done!

Unleash the power of idfree.com! Our platform seamlessly integrates with various advertising platforms, optimizing delivery based on their specific geo-targeting formats. Platforms Geo-Formats Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Platform Geo-Formats What Can You Activate? We integrate with different platforms in different ways depending on the geo-format accepted by each platform. We are integrating with the best granularity possible. Go to Activation Guides for step-by-step help to activate on each platform. *Meta Postal codes will be pushed if your audience corresponds to more than 200 LL-coordinates. *DV360 Radius targeting is not available for YouTube line items.

Check out the video with a step-by-step guide to how we translate valuable Kantar Media consumer insights into meaningful marketing activation. Get Started Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Cookieless Neighbourhood Targeting Neighbourhoods Reflect Lifestyles Cookieless neighbourhood targeting exploits that we as humans tend to live in the same neighbourhoods with other people who share the same lifestyle as us. Our data engine identifies the most interesting neighbourhoods corresponding to your specific audience. These neighbourhoods are hot spots for your targeting due to the composition and density of the people living in them. Reading The Map This example shows where people are characterized as high-frequency internet shoppers. The circles work as a quality indicator. From red which has the lowest quality to the greenest which has the most interesting profile. Our system would recommend targeting the greenest areas. Download pdf Example showing where people are characterized as high-frequency shoppers. Get Started From Research & Insights To Activation idfree.com offers a powerful solution to translate valuable research and insights into meaningful marketing activation. This is done by our data engine which identifies the most interesting lifestyles and identifies their corresponding neighbourhoods in one seamless process. Step-by-step Check out the video with a step-by-step guide to how we translate valuable Kantar Media (formerly "Kantar TGI") consumer insights into meaningful marketing activation. Activate your Kantar Media target groups in all your digital media buying. Watch on YouTube .