Finnish marketers, rejoice!  Kantar Media Finland is announcing the arrival of IDFree GO! , a revolutionary tool, developed in collaboration with Global Data Resources, that helps you build and activate strategic target groups based on Mind data for all major digital shopping platforms (Adform, Meta, Google, Snapchat, etc.) in minutes. Dig into the October 2024 idfree insider newsletter . Here's what IDFree GO! can do for you: Laser-focused targeting:  Reach your ideal audience with unmatched precision, all while enjoying a cup of coffee. Seamless workflow:  Effortlessly transfer target groups from strategy to activation, streamlining your entire digital advertising process. Deeper audience understanding:  Gain valuable insights into your target audience, allowing you to plan smarter campaigns and activate the right channels. Privacy-safe data:  Enjoy the peace of mind that comes with using privacy-compliant data. Supercharge Your Q4 Campaigns The holiday season is upon us, and were here to help you make the most of it. We've created eight exclusive shopper audiences, including Black Friday shoppers, Cyber Monday enthusiasts, and Christmas planners, readily available in the Adform Audience Marketplace. Reach over 425 million Europeans with these powerful Q4 audiences and download our free Q4 PDF for further insights. To discover how our partnership with Adform can help you target the right audiences and maximize your Q4 ROI, check out the pdf .   Then give us a call for a talk ! Industry News Roundup Data Activation is Key for Publishers:  Learn how data activation can dramatically enhance revenue, engagement, and customer relationships for publishers in a recent Digiday article by Piano. Meta Faces Data Collection Restrictions in Germany:  Stay informed about the latest industry developments. KitKat's Global Campaign: A Masterclass in Marketing Discover how Kantar partnered with Nestlé to create KitKat's highly successful global campaign that resonates with today's struggle to find uninterrupted breaks. From initial research to AI-powered testing and creative optimization, this campaign is a masterclass in marketing. Subscribe You can subscribe to idfree.com insider here to get the monthly newsletter in your inbox or Subscribe on LinkedIn . In doubt about how we treat your data? Please see our Privacy Policy . Reach out to us anytime ! Check out the idfree.com insider archive to see what you subscribe to.

New issue of the  idfree.com  insider is out! Marketers Shift Budgets to CTV: A recent report by  Mediaocean  paints a clear picture of the evolving marketing landscape in 2024. Mediaocean , the omnichannel ad platform surveyed 1,200 marketing professionals and found that focus on CTV, responsible AI use, and mastering first-party data will be key to success in the second half of 2024 and beyond. 🏁 Is your marketing strategy keeping pace with these trends? Give us a call for a talk anytime ! In this issue, you'll also discover: How to win with omnichannel advertising in the age of CTV. Why first-party data is becoming the marketer's new best friend. The latest industry news and insights you need to know. Subscribe You can subscribe to idfree.com insider here to get the monthly newsletter in your inbox or Subscribe on LinkedIn . In doubt about how we treat your data? Please see our Privacy Policy . Check out the idfree.com insider archive to see what you subscribe to.

We wish you a relaxing and enjoyable summer season!  While our support team is always passionate about their work and ready to assist you, we understand that you might want to take some time off. But don't worry, we're here for you if any urgent issues arise. Feel free to reach out anytime or request a callback at your convenience. Read about building trust with ethical data in the June idfree.com insider newsletter . New Plug and Play Audience Taxonomy Boosts Publisher Revenue Samhub and Nordic Data Resources  [NDR] are excited to announce a new solution for publishers: a pre-built first-party audience taxonomy . This system makes it easier than ever to categorize your ad inventory with data that media buyers already trust. What Publishers Need to Know Media buyers are always looking for trusted, scalable data for their programmatic campaigns. However, building custom audiences is a time-consuming and resource-intensive process. The New Solution This new taxonomy eliminates that pain point.  With this pre-built system, publishers can easily categorize their ad inventory using data segments that media buyers already trust, thanks to NDR's long-standing partnership with Kantar Media . Several major publishers are already using this solution, including Stampen Media, NWT Media, NTM Media, and Mediakompaniet Ad Network. Check it out in the idfree insider newsletter . Insider Survey We'd love to hear from you! Take a quick survey to tell us how often you prefer to receive our newsletter " idfree.com insider" - choose monthly or biweekly. Subscribe You can subscribe to idfree.com insider here to get the monthly newsletter in your inbox or Subscribe on LinkedIn . In doubt about how we treat your data? Please see our Privacy Policy . Check out the idfree.com insider archive to see what you subscribe to.

Here it is! Our latest expansion of idfree.com brings 13 European countries under one platform, enabling advertisers and publishers to activate data-driven campaigns across 425+ million Europeans - with unmatched ease and privacy compliance! Read all about it in the April IDFree Insider newsletter. Imagine the Possibilities Effortlessly connect with diverse audiences across Europe, from Germany to Spain and beyond Craft targeted campaigns that transcend borders, reaching the right people with the right message at the right time Do it all with just a few clicks – no need to worry about navigating different regulations in each country Check out the newsletter to learn more about how IDFree.com can help you unlock the power of privacy-safe advertising across Europe! Subscribe You can subscribe to IDFree Insider here to get the monthly newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to see what you subscribe to.

This summer, we're diving deep into the fascinating world of geo-demographic segmentation, a powerful marketing strategy that goes beyond basic demographics. And we're doing it in a way that respects consumer privacy! Read all about it in the May idfree.com insider newsletter. Understanding Your Neighbours, Understanding Your Audience Have you ever noticed how certain neighborhoods seem to attract people with similar interests? There's a reason for that! Our new white paper, informed by the insights of GDR's Chief Data Officer Ulrik Larsen, explores this concept of geo-demographic segmentation at the neighborhood level. In our free summer long-read, "Birds of a Feather Flock Together: Understanding Human Behaviour", we unpack this idea and show you how it can be used to build better marketing strategies. Subscribe You can subscribe to idfree.com insider here to get the monthly newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the idfree.com insider archive to see what you subscribe to.

Longtime partners InsightOne recently unveiled the 6th generation of its Mosaic™ tool for Norway, reaching a significant milestone in precision targeting. The innovative tool continues to enhance the ROI of digital advertising with ever more layered consumer insights. Read about it in the IDFree Insider newsletter. "The hunt for actionable customer insights has never been greater". These are the (translated) words of InsightOne's CEO Markus Jürss as he introduces Mosaic™ 6.0 for Norway. The complete launch of the 6th generation of Mosaic™ Norway is now available on Vimeo. We recommend that you understand Norwegian though 😉 If not, we will gladly help you get the details. Read all about it in the March 2024 IDFree Insider newsletter: A Dedication to Mosaic™. Algorithms Understand Gen Z. Is Gen Z In Vogue? Another message in the newsletter is quite a stretch to us, but it turns out that algorithms might understand Gen Z better than we do 😉 In a poll run by the youth culture agency Archrival, unfolded in a Vogue Business article, more than half of the Gen Zs asked agreed with the statement: "My algorithm knows my tastes and interests better than my parents do." Subscribe You can subscribe to IDFree Insider here to get the newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to.

As marketers, we have relied on a binary approach for ages: Audiences are either relevant or irrelevant. But this thinking fails to capture the complexities of consumer behaviour, overlooks hidden potential and wastes resources. When you "Flip the Script" and exclude "deadspots" instead of hunting down "hotspots", you maximise resources and ensure the message resonates with the most relevant audience segments. Read about it in the IDFree Insider newsletter. Deadspots represent areas or segments with little to no engagement or affinity towards your brand. By eliminating deadspots from the targeting strategy, you ensure that the advertising budget is used in areas with the highest potential for engagement and conversion. Read all about it in the February 2024 IDFree Insider newsletter: Flip The Script: Data-Driven Deadspots. Free download of our white paper Beyond the Usual: Maximise Reach and Results. In another Breaking News worthy message, RTL AdAlliance announces their new and improved demographic targeting capability - "‘Smart Demographics" - to VideoWeek. The introduction of IDFree technology by our owners at Global Data Resources marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics". Subscribe You can subscribe to IDFree Insider here to get the newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to.

In the vast world of advertising, where data is king, TV4 (reaching over 40% of the Swedish population) has emerged as a champion of insights, opting for a targeting model that strips away individual data...much like the White Walkers in Game of Thrones would strip away the identities of their fallen foes! TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data. The partnership services TV4's advertisers with more precise and respectful targeting capabilities and a better understanding of their audiences. Read all about it in the January 24 IDFree Insider newsletter: TV4: The Heroic House in the Game of Advertiser Trust. By partnering with NDR, TV4 supports its advertisers with data enriched with geo- and sociodemographic insights and a tool to reach their relevant audiences with respect for privacy. To Dagens Media, TV4's sales director Rikard Sjöberg says: "By connecting first-party data down to postal code level with NDR's data, we get a much higher hit rate, maintained reach and higher efficiency in the campaigns. NDR is very skilled and has the data that many companies look for." Subscribe You can subscribe to IDFree Insider here to get the newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to.

You and your clients do not have to be Coca-Cola to have a great Christmas campaign to run. Besides, their seasonal byline is "The World Needs More Santas" when we all know there's only one Santa and that we must learn to share him. Do you have a different message for the biggest shopping season? Probably, but not necessarily. Regardless, interacting with audience experts can add substantial value to your data pool. Dig into the IDFree Insider newsletter: Finding Christmas Spirit 🎅🏼🎁 to hear how interacting with audience experts like our IDFree team can add substantial value to your data pool. It is by striking the crucial balance between reach and precision that you ensure that your or your clients' Christmas ads are seen by the right people at the right time - without wasting resources or missing out on publishing opportunities. Use your data as a strategic asset, and you drive informed decisions, fuel innovative campaigns, and pave the way for a successful Christmas ad performance! Subscribe You can subscribe to IDFree Insider here to get the newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to.

It's beginning to look a lot like Q4 ☃️🎄 and we all know it! The latest IDFree Insider newsletter features four distinctive shopper audiences tailor-made for Q4 vibes. They span all four Nordic countries and are exclusively made for the Adform Audience Marketplace, sold by Adform and Nordic Data Resources. Two Nordic data titans collaborate: Adform and Nordic Data Resources have teamed up to offer four exclusive shopper audiences for Q4 campaigns across the Nordic region. Kick off your Q4 shopping season with a bang with this unique collaboration between two of the strongest and most influential marketing data providers in the Nordic region. Check out the IDFree Insider newsletter: It's beginning to look a lot like Q4. Find these exclusive audiences within the Adform Audience Marketplace, right alongside the 2,000+ premium audiences you’ve come to expect from Nordic Data Resources. Adform's platform makes it easy to activate these audiences, and their distinctive shopper personas ensure that your messages reach the right people at the right time. Check out the IDFree Insider newsletter: It's beginning to look a lot like Q4. Subscribe You can subscribe to IDFree Insider here to get the newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to.

Check out our August issue of IDFree Insider newsletter! We focus on moving beyond age targeting to create meaningful connections from a deep understanding of what makes up modern buying patterns and preferences. We let you in on a new important paper about lifestyle targeting by Nordic Data Resources: From Coffee Shops to Condos. Lifestyles matter! In the fast-paced world of marketing and consumer behavior, lifestyle has become a crucial determinator of our buying decisions. Lifestyle shapes our consumption choices, influenced by life phases, location, and affluence. From trendy gadgets for singles to family-oriented products, our buying behavior reflects our life's journey. Dig into "From Coffee Shops to Condos" by downloading pdf or reading it online. Read more in IDFree Insider Lifestyle Targeting: Creating Meaningful Connections Age rarely defines our lifestyles Have a look at 3 women in their early 30's with very different lifestyles! Lifestyles are not just buzzwords. They are real and living manifestations of our choices, dreams, and constraints. With a deep understanding of how life phases, location, and affluence are shaping lifestyles, brands can dig far beyond the surface and unlock new valuable consumer insights. Read all about it in the August issue of IDFree Insider. Subscribe You can subscribe to IDFree Insider here to get the newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to. We keep it short 'n sweet!

The June issue of IDFree Insider is out with a hat's off to more and more publishers like Finland's leading commercial TV broadcasting company MTV Oy who service its advertisers with consumer insights to build and/or enrich their segments. MTV has chosen our owner Global Data Resources as a data partner to provide new cookie-free targeting opportunities on top of their inventory. Finland's leading commercial TV company and video content house MTV Oy choose GDR and IDFree.com as the new addition to its trusted data providers. GDR is chosen for its privacy-safe geo-targeting data built on statistics and probability calculation based on zip code. With the cooperation, MTV's advertisers are now offered many new cookie-free targeting opportunities from GDR's massive pool of privacy-safe geo-segmentation data. Thriving Advertising Ecosystem With a strong focus on respectful data management and a multi-layered understanding of modern consumer lifestyles, MTV and GDR water a thriving advertising ecosystem. GDR Head of Sales & Co-Founder Gunnar Kihl says: “We are thrilled to take part in building new stable grounds for digital advertising after the cookie era. To welcome MTV, one of the oldest and most acclaimed publishers in Finland, on this important journey brings both new consumer insights and new audience activation solutions to the many advertisers in the MTV universe.” Read all about it in the new issue of IDFree Insider. Subscribe You can subscribe to IDFree Insider here to get the newsletter in your inbox or Subscribe on LinkedIn. In doubt about how we treat your data? Please see our Privacy Policy. Check out the IDFree Insider archive to know what you subscribe to. We keep it short 'n sweet!