Check out our August issue of IDFree Insider newsletter! We focus on moving beyond age targeting to create meaningful connections from a deep understanding of what makes up modern buying patterns and preferences. We let you in on a new important paper about lifestyle targeting by Nordic Data Resources: From Coffee Shops to Condos.
In the fast-paced world of marketing and consumer behavior, lifestyle has become a crucial determinator of our buying decisions. Lifestyle shapes our consumption choices, influenced by life phases, location, and affluence.
From trendy gadgets for singles to family-oriented products, our buying behavior
reflects our life's journey.
Read more in IDFree Insider Lifestyle Targeting: Creating Meaningful Connections
Age rarely defines our lifestyles
Have a look at 3 women in their early 30's with very different lifestyles!
Lifestyles are not just buzzwords.
They are real and living manifestations of our choices, dreams, and constraints. With a deep understanding of how life phases, location, and affluence are shaping lifestyles, brands can dig far beyond the surface and unlock new valuable consumer insights.
Read all about it in the August issue of IDFree Insider.
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