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  • Writer's

IDFree Insider: Publishers pulling the new targeting train

The June issue of IDFree Insider is out with a hat's off to more and more publishers like Finland's leading commercial TV broadcasting company MTV Oy

who service its advertisers with consumer insights to build and/or enrich their segments. MTV has chosen our owner Global Data Resources as a data partner to provide new cookie-free targeting opportunities on top of their inventory.

Finland's leading commercial TV company and video content house MTV Oy choose GDR and as the new addition to its trusted data providers. GDR is chosen for its privacy-safe geo-targeting data built on statistics and probability calculation based on zip code.

With the cooperation, MTV's advertisers are now offered many new cookie-free targeting opportunities from GDR's massive pool of privacy-safe geo-segmentation data.

Thriving Advertising Ecosystem

With a strong focus on respectful data management and a multi-layered understanding of modern consumer lifestyles, MTV and GDR water a thriving advertising ecosystem.

GDR Head of Sales & Co-Founder Gunnar Kihl says:

“We are thrilled to take part in building new stable grounds for digital advertising after the cookie era. To welcome MTV, one of the oldest and most acclaimed publishers in Finland, on this important journey brings both new consumer insights and new audience activation solutions to the many advertisers in the MTV universe.”

Read all about it in the new issue of IDFree Insider.


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