🕺🏖️ Get Into The Groove Of Geo-Demographic Segmentation

This summer, we're diving deep into the fascinating world of geo-demographic segmentation, a powerful marketing strategy that goes beyond basic demographics. And we're doing it in a way that respects consumer privacy!

Read all about it in the May idfree.com insider newsletter.

🕺🏖️ Get Into The Groove Of Geo-Demographic Segmentation

Understanding Your Neighbours, Understanding Your Audience

Have you ever noticed how certain neighborhoods seem to attract people with similar interests? There's a reason for that! 

Our new white paper, informed by the insights of GDR's Chief Data Officer Ulrik Larsen, explores this concept of geo-demographic segmentation at the neighborhood level.

In our free summer long-read, "Birds of a Feather Flock Together: Understanding Human Behaviour", we unpack this idea and show you how it can be used to build better marketing strategies.

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