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😎 ⛵ Keep it Cool with Ethical Data This Summer


We wish you a relaxing and enjoyable summer season!  While our support team is always passionate about their work and ready to assist you, we understand that you might want to take some time off. But don't worry, we're here for you if any urgent issues arise. Feel free to reach out anytime or request a callback at your convenience.


Read about building trust with ethical data in the June idfree.com insider newsletter.



New Plug and Play Audience Taxonomy Boosts Publisher Revenue

Samhub and Nordic Data Resources [NDR] are excited to announce a new solution for publishers: a pre-built first-party audience taxonomy. This system makes it easier than ever to categorize your ad inventory with data that media buyers already trust.


What Publishers Need to Know

Media buyers are always looking for trusted, scalable data for their programmatic campaigns. However, building custom audiences is a time-consuming and resource-intensive process.


The New Solution

This new taxonomy eliminates that pain point.  With this pre-built system, publishers can easily categorize their ad inventory using data segments that media buyers already trust, thanks to NDR's long-standing partnership with Kantar Media.


Several major publishers are already using this solution, including Stampen Media, NWT Media, NTM Media, and Mediakompaniet Ad Network.


Check it out in the idfree insider newsletter.


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