idfree insider: CTV is the New King of Consumer Trends

New issue of the idfree.com insider is out! Marketers Shift Budgets to CTV: A recent report by Mediaocean paints a clear picture of the evolving marketing landscape in 2024.

Marketers Shift Budgets to CTV: New Mediaocean Report

Mediaocean, the omnichannel ad platform surveyed 1,200 marketing professionals and found that focus on CTV, responsible AI use, and mastering first-party data will be key to success in the second half of 2024 and beyond.

🏁 Is your marketing strategy keeping pace with these trends? Give us a call for a talk anytime!

In this issue, you'll also discover:

• How to win with omnichannel advertising in the age of CTV.

• Why first-party data is becoming the marketer's new best friend.

• The latest industry news and insights you need to know.

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