One of the world’s largest video SSPs is going ID-Free
We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.
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We follow and comment on news and topics in the adtech industry that we're a part of.
IDFree.com
- Mar 15, 2022
When You Go Too Narrow, You Lose Sight
Download "What Is Wrong With Micro-Targeting?" where we comment on why too much guesswork is problematic when you target very narrowly.
IDFree.com
- Feb 27, 2022
IDFree Insider: Lethal Blow To Cookie-Based
Is it the last round of cookie-based targeting? Our Chief Data Officer comments on the EU TCF ruling.
IDFree.com
- Feb 7, 2022
Cookie Consent Kicked To The Curb
The EU has just dealt a serious blow to cookie-based targeting that relies on user consent. But idfree.com saves the day for marketers!
IDFree.com
- Jan 21, 2022
IDFree Insider: Welcome to the neighbourhood!
What do we mean when we say that we do not deal with individual audience data because our key unit is "neighbourhood"? Newsletter is out!
IDFree.com
- Jan 13, 2022
The data strategy behind brand trust
Today, brand trust can evaporate faster than you can say "shitstorm" if the digital advertising strategy is not based on data privacy.
IDFree.com
- Dec 17, 2021
Season greetings to you and yours!
It is the season of greetings, and we enjoy the chance to send you our warm wishes for a lovely time of the year.
IDFree.com
- Dec 7, 2021
Turning To Trusted First-Party Data
LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.
IDFree.com
- Nov 10, 2021
IDFree Insider: 3 Clicks To Profile Of Best Customers
"You are 3 clicks away from a detailed profile of your best customers" is the title of IDFree Insider #9.
IDFree.com
- Nov 5, 2021
Data Privacy: Disruption Or Digital Awareness?
At Facebook, hundreds of engineers are working on a new method of showing ads without relying on users' personal data.
NewsToUs
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