top of page

IDFree Insider: Lethal Blow To Cookie-Based

"Cookie Consent Kicked To The Curb" is the title of Insider #12

As mentioned here, the EU has recently ruled that the IAB Transparency & Consent Framework (TCF) is in violation of GDPR. This is indeed significant because the IAB TCF is "the industry-standard approach" to collect and store cookie consent for tracking personal data in online advertising.

ICCL sums up the meaning:

“EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted.”

Last Round Of Cookie-Based Targeting?

Our CDO Ulrik Larsen, says in a comment to the TCF ruling:

"This is a serious, potentially lethal, blow to cookie-based targeting that relies on user consent. We understood long ago that data privacy is essential in our digital world, and we to help marketers run successfully targeted campaigns without relying on private data or user consent."

Give us a ping if you need to re-activate your company account on in order to stay or become familiar with the IDFree practices - the ones that save you from concerns about alternatives to cookie consent!


You can subscribe to IDFree Insider here - or by clicking on "Newsletter" at the bottom of any page - and a pop-up window opens for you to enter your name and email address.

In doubt about how we treat your data? Please see our Privacy Policy.

See former IDFree Insider issues for insight about what you subscribe to. We keep it short 'n sweet!


IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.


bottom of page