We will argue that a true privacy-first solution is made by coupling enriched socio-demographic data - without any! unique identifiers.

Business ethics is founded on responsibility, commitment, quality, and reliability - and the same can be said about data ethics.

Download "What Is Wrong With Micro-Targeting?" where we comment on why too much guesswork is problematic when you target very narrowly.

At Facebook, hundreds of engineers are working on a new method of showing ads without relying on users' personal data.

DOOH has long been viewed as traditional out of home, but now neuroscience research proves that it is worth it to invest in DOOH.

If you want to share & discuss what IDFree targeting could mean to your team/organisation, we got short versions of our introduction for you

Data from Kantar shows inclusion and diversity in advertising improves ROI. But how can you effectively reflect & reach diverse groups?

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

By popular demand: Users of IDFree can now limit the algorithm to specific regions - or to a list of postal codes, easy to upload.

Together, NDR and smartclip make effective & cookieless online video, Addressable TV & Connected TV advertising easy to incorporate.