Data from Kantar shows inclusion and diversity in advertising improves ROI. But how can you effectively reflect & reach diverse groups?

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

By popular demand: Users of IDFree can now limit the algorithm to specific regions - or to a list of postal codes, easy to upload.

Together, NDR and smartclip make effective & cookieless online video, Addressable TV & Connected TV advertising easy to incorporate.

Our industry-leading clients among advertisers and agencies talk about why they look to IDFree as their post-cookie targeting tool.

Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.

Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!

Eyeota and Global Data Resources talk about the importance of data privacy and points to key opportunities for brands using data in 2021.

Big news in our latest newsletter where we are more than excited about adding Germany to our list of countries with audience reach.

We break the news about the independent DSP BidTheatre now being integrated as activation platform in the IDFree system.