Is Mobility Data A Stepping Stone To Privacy-First?
We will argue that a true privacy-first solution is made by coupling enriched socio-demographic data - without any! unique identifiers.
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IDFree.com
- Apr 1
Privacy-First: Build Trust Through Data Ethics
Business ethics is founded on responsibility, commitment, quality, and reliability - and the same can be said about data ethics.
IDFree.com
- Mar 15
When You Go Too Narrow, You Lose Sight
Download "What Is Wrong With Micro-Targeting?" where we comment on why too much guesswork is problematic when you target very narrowly.
IDFree.com
- Nov 5, 2021
Data Privacy: Disruption Or Digital Awareness?
At Facebook, hundreds of engineers are working on a new method of showing ads without relying on users' personal data.
IDFree.com
- Oct 12, 2021
Neuroscience proves DOOH boosts effectiveness
DOOH has long been viewed as traditional out of home, but now neuroscience research proves that it is worth it to invest in DOOH.
IDFree.com
- Sep 20, 2021
IDFree Introduction You Can Share
If you want to share & discuss what IDFree targeting could mean to your team/organisation, we got short versions of our introduction for you
IDFree.com
- Jun 23, 2021
Three routes to inclusive advertising
Data from Kantar shows inclusion and diversity in advertising improves ROI. But how can you effectively reflect & reach diverse groups?
IDFree.com
- Jun 9, 2021
Apple’s New Privacy Rules - No Fuzz
With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.
IDFree.com
- Jun 4, 2021
New targeting feature: Regions
By popular demand: Users of IDFree can now limit the algorithm to specific regions - or to a list of postal codes, easy to upload.
IDFree.com
- Jun 1, 2021
IDFree Online Video & TV Targeting
Together, NDR and smartclip make effective & cookieless online video, Addressable TV & Connected TV advertising easy to incorporate.