IDFree.comApr 22WhyIDFreeIs Mobility Data A Stepping Stone To Privacy-First? We will argue that a true privacy-first solution is made by coupling enriched socio-demographic data - without any! unique identifiers.
IDFree.comApr 1WhyIDFreePrivacy-First: Build Trust Through Data EthicsBusiness ethics is founded on responsibility, commitment, quality, and reliability - and the same can be said about data ethics.
IDFree.comMar 15WhyIDFreeWhen You Go Too Narrow, You Lose SightDownload "What Is Wrong With Micro-Targeting?" where we comment on why too much guesswork is problematic when you target very narrowly.
IDFree.comNov 5, 2021WhyIDFreeData Privacy: Disruption Or Digital Awareness? At Facebook, hundreds of engineers are working on a new method of showing ads without relying on users' personal data.
IDFree.comOct 12, 2021WhyIDFreeNeuroscience proves DOOH boosts effectivenessDOOH has long been viewed as traditional out of home, but now neuroscience research proves that it is worth it to invest in DOOH.
IDFree.comSep 20, 2021WhyIDFreeIDFree Introduction You Can ShareIf you want to share & discuss what IDFree targeting could mean to your team/organisation, we got short versions of our introduction for you
IDFree.comJun 23, 2021WhyIDFreeThree routes to inclusive advertisingData from Kantar shows inclusion and diversity in advertising improves ROI. But how can you effectively reflect & reach diverse groups?
IDFree.comJun 9, 2021WhyIDFreeApple’s New Privacy Rules - No FuzzWith the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.
IDFree.comJun 4, 2021WhyIDFreeNew targeting feature: Regions By popular demand: Users of IDFree can now limit the algorithm to specific regions - or to a list of postal codes, easy to upload.
IDFree.comJun 1, 2021WhyIDFreeIDFree Online Video & TV TargetingTogether, NDR and smartclip make effective & cookieless online video, Addressable TV & Connected TV advertising easy to incorporate.