Uneasy being underprepared for the cookieless world
Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.
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We follow and comment on news and topics in the adtech industry that we're a part of.
IDFree.com
- Aug 2
Snapchat Now has 397M Users: Reach Them with IDFree.com
Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.
IDFree.com
- Jun 20
Swedish publisher leads advertisers to lifestyle data
One of Sweden's top media groups now offers its advertisers Mosaicâ„¢ lifestyle-based segmentation with 100% respect for data privacy.
IDFree.com
- Jan 17
IDFree GO! When Activation Is A Cup Of Coffee Away
IDFree GO! changes everything you know about activation by delivering your audience in a few minutes through our self-service integration.
IDFree.com
- Apr 22, 2022
Is Mobility Data A Stepping Stone To Privacy-First?
We will argue that a true privacy-first solution is made by coupling enriched socio-demographic data - without any! unique identifiers.
IDFree.com
- Apr 1, 2022
Privacy-First: Build Trust Through Data Ethics
Business ethics is founded on responsibility, commitment, quality, and reliability - and the same can be said about data ethics.
IDFree.com
- Mar 15, 2022
When You Go Too Narrow, You Lose Sight
Download "What Is Wrong With Micro-Targeting?" where we comment on why too much guesswork is problematic when you target very narrowly.
IDFree.com
- Nov 5, 2021
Data Privacy: Disruption Or Digital Awareness?
At Facebook, hundreds of engineers are working on a new method of showing ads without relying on users' personal data.
IDFree.com
- Oct 12, 2021
Neuroscience proves DOOH boosts effectiveness
DOOH has long been viewed as traditional out of home, but now neuroscience research proves that it is worth it to invest in DOOH.
IDFree.com
- Sep 20, 2021
IDFree Introduction You Can Share
If you want to share & discuss what IDFree targeting could mean to your team/organisation, we got short versions of our introduction for you
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