According to Kantar’s COVID-19 Barometer, 40% of consumers say they have increased their ecommerce spend during pandemic lockdown, rising to 48% of households with children.
"Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."
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Being unable, or unwilling, to visit physical stores hasn’t stopped people from shopping.
More importantly, Kantar documents that 45% of consumers say they will continue shopping with online stores they found during the pandemic.
"What’s worth noting is who these ‘new’ online shoppers are. Again looking at the FMCG category, we saw that it was older people and those in rural communities accounting for the spike – it’s not just young people you need to consider."
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