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The rise and rise of omnichannel shopping

Writer: idfree.comidfree.com

According to Kantar’s COVID-19 Barometer, 40% of consumers say they have increased their ecommerce spend during pandemic lockdown, rising to 48% of households with children.

"Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."

idfree.com is born to provide digital omnichannel! IDFree breaks down silos and allows you to be in full control of pushing one and the same audience across all digital marketing channels & on all devices. And you're not storing info on the users, you're targeting!

COVID-19: the imperative for digital transformation
COVID-19: the imperative for digital transformation

Being unable, or unwilling, to visit physical stores hasn’t stopped people from shopping.

More importantly, Kantar documents that 45% of consumers say they will continue shopping with online stores they found during the pandemic.

"What’s worth noting is who these ‘new’ online shoppers are. Again looking at the FMCG category, we saw that it was older people and those in rural communities accounting for the spike – it’s not just young people you need to consider."

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