IDFree.comMay 102 minPartnersKantar TGI Audience Activation Is Prime ID-FreeToday, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
IDFree.comJan 132 minPartnersThe data strategy behind brand trustToday, brand trust can evaporate faster than you can say "shitstorm" if the digital advertising strategy is not based on data privacy.
IDFree.comJun 23, 20212 minWhyIDFreeThree routes to inclusive advertisingData from Kantar shows inclusion and diversity in advertising improves ROI. But how can you effectively reflect & reach diverse groups?
IDFree.comJun 1, 20212 minWhyIDFreeIDFree Online Video & TV TargetingTogether, NDR and smartclip make effective & cookieless online video, Addressable TV & Connected TV advertising easy to incorporate.
IDFree.comFeb 24, 20212 minWhyIDFreeData opportunities 2021 Q&AEyeota and Global Data Resources talk about the importance of data privacy and points to key opportunities for brands using data in 2021.
IDFree.comJan 12, 20211 minWhyIDFreeIDFree Insider #2We break the news about the independent DSP BidTheatre now being integrated as activation platform in the IDFree system.
IDFree.comJan 11, 20211 minPartnersBidTheatre is new integrated platformWe welcome BidTheatre as new integrated DSP on idfree.com. We are extremely excited to see the platform grow & create value for our partners
-Dec 14, 20201 minWhyIDFreeThe rise and rise of omnichannel shoppingKantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."
-Nov 30, 20201 minWhyIDFreeKantar identifies 10 trends for 2021Kantar explores findings that can help you build richer connections with your audience, your consumers and your clients. Free to download.
-Nov 11, 20201 minWhyIDFreeData ethics on Gartner Hype CycleCustomer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.