IDFree Insider: Innovation With Industry Intelligence
Our long-time productive collaboration with Kantar speaks volumes & values! Deep consumer insight is behind true ad effectiveness.
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Blog.
News To Us.
IDFree.com
- May 10
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
IDFree.com
- Jan 13
The data strategy behind brand trust
Today, brand trust can evaporate faster than you can say "shitstorm" if the digital advertising strategy is not based on data privacy.
IDFree.com
- Jun 23, 2021
Three routes to inclusive advertising
Data from Kantar shows inclusion and diversity in advertising improves ROI. But how can you effectively reflect & reach diverse groups?
IDFree.com
- Jun 1, 2021
IDFree Online Video & TV Targeting
Together, NDR and smartclip make effective & cookieless online video, Addressable TV & Connected TV advertising easy to incorporate.
IDFree.com
- Feb 24, 2021
Data opportunities 2021 Q&A
Eyeota and Global Data Resources talk about the importance of data privacy and points to key opportunities for brands using data in 2021.
IDFree.com
- Jan 12, 2021
IDFree Insider #2
We break the news about the independent DSP BidTheatre now being integrated as activation platform in the IDFree system.
IDFree.com
- Jan 11, 2021
BidTheatre is new integrated platform
We welcome BidTheatre as new integrated DSP on idfree.com. We are extremely excited to see the platform grow & create value for our partners
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- Dec 14, 2020
The rise and rise of omnichannel shopping
Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."
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- Nov 30, 2020
Kantar identifies 10 trends for 2021
Kantar explores findings that can help you build richer connections with your audience, your consumers and your clients. Free to download.