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IDFree Insider: Lifestyle Targeting Creates Meaningful Connections
Lifestyles are not just buzzwords. They are real and living manifestations of our choices, dreams, and constraints. New newsletter is out!
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We follow and comment on news and topics in the adtech industry that we're a part of.
IDFree.com
- Jun 30
IDFree Insider: Publishers pulling the new targeting train
Finland's leading commercial TV company MTV Oy choose GDR and IDFree.com as the new addition to its trusted data providers.
IDFree.com
- Jun 20
Swedish publisher leads advertisers to lifestyle data
One of Sweden's top media groups now offers its advertisers Mosaicâ„¢ lifestyle-based segmentation with 100% respect for data privacy.
IDFree.com
- Jun 14
Publishers in the lead: Finnish advertisers get a leg up!
Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in data partnership with GDR.
IDFree.com
- Apr 24
New Nordic Network: The Audience Alliance
Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.
IDFree.com
- Mar 31
IDFree Insider: Freedom Fighters on Full Pay 🇺🇦
In the March issue of IDFree Insider, we salute one of our development team's most stable partners: Go Wombat in Ukraine.
IDFree.com
- Sep 30, 2022
IDFree Insider: Innovation With Industry Intelligence
Our long-time productive collaboration with Kantar speaks volumes & values! Deep consumer insight is behind true ad effectiveness.
IDFree.com
- May 10, 2022
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
IDFree.com
- Jan 13, 2022
The data strategy behind brand trust
Today, brand trust can evaporate faster than you can say "shitstorm" if the digital advertising strategy is not based on data privacy.
IDFree.com
- Jun 23, 2021
Three routes to inclusive advertising
Data from Kantar shows inclusion and diversity in advertising improves ROI. But how can you effectively reflect & reach diverse groups?
NewsToUs
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