Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

Today, brand trust can evaporate faster than you can say "shitstorm" if the digital advertising strategy is not based on data privacy.

Data from Kantar shows inclusion and diversity in advertising improves ROI. But how can you effectively reflect & reach diverse groups?

Together, NDR and smartclip make effective & cookieless online video, Addressable TV & Connected TV advertising easy to incorporate.

Eyeota and Global Data Resources talk about the importance of data privacy and points to key opportunities for brands using data in 2021.

We break the news about the independent DSP BidTheatre now being integrated as activation platform in the IDFree system.

We welcome BidTheatre as new integrated DSP on idfree.com. We are extremely excited to see the platform grow & create value for our partners

Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."

Kantar explores findings that can help you build richer connections with your audience, your consumers and your clients. Free to download.

Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.