Here we go! Our 1. issue of the newsletter IDFree Insider is alive & kicking! We look forward to being in touch with you through this newsletter, and invite you inside the world of IDFree targeting the omnichannel way! Our focus is on relevant news for users of idfree.com. We're out to keep you well informed about the new features and integration partners on the IDFree targeting platform. We also offer you cases with users like you, and interesting industry news about omnichannel and privacy etc. Subscribe You can subscribe to IDFree Insider by clicking on Newsletter on the bottom of the page - and a pop-up window opens for you to enter your name and email. In need of a smart omnichannel approach? Please reach out to your rep. at one of our reliable data-partners: Kantar - Nordic Data Resources - TransUnion. Or sign up for a free account to test IDFree targeting with your team.

We're happy to officially publish that Snapchat is yet another integrated platform on idfree.com. Online omnichannel targeting is at the heart of IDFree, and our partner platform strategy is based on integration with each & every important media platforms/channels. Meaning; Many more to come! Activating the same unique audience, you've uploaded to or built in idfree.com, to Snapchat is now as easy as pushing it to Google or Facebook or Adform etc. Snap it! In their own words, Snapchat is: "A popular messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they're viewed." • Snapchat has close to 250 million daily users • Snapchat's video views have tripled every 6 months • Snapchat ads are seen anywhere between 500.000 to a million times a day Try pushing your audience to Snapchat in idfree.com. You can use the exact same targeting data, and are not forced to involve creatives or programmatics to handle various changes per activation per platform!

Today is a good day! We launch the official idfree.com site to the world. Welcome to online omnichannel targeting for the modern marketer - and their agency! Visionaries Owner & Developer of idfree.com is Global Data Resources. Together with our transparent data partners: Kantar • Nordic Data Resources • TransUnion we give agencies and advertisers the tool and the data to succeed in the cookieless ad world! Read the press release here: No cookies. No problem. : Modern Marketing Milestone Sign up to omnichannel IDFree is the smart and respectful way for data owners to maximize revenue without cookies or other online identifiers. A simple sign-up is all you need in order to: • Build your audience by testing & tweaking combinations of categories • Validate your audience by seeing who you target before you • Activate the same audience on social media, video, display, mobile & DOO (a growing number of DSPs will integrate with idfree.com) Try online omnichannel targeting with your team and/or client - and watch the silos break down!

Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020. "Focusing on customer data ethics doesn’t mean marketers need to stop collecting data or avoid advanced analytics or use of AI. It is best viewed as a progression that starts with merely being compliant, moves to reducing risks and ends up where trust becomes more than a word used in advertising slogans." Among the 21 marketing technologies on the Hype Cycle, it is one of five technologies that are of high importance to marketing leaders. Top 5 MarTech trends 2020 Data ethics Real-time marketing Artificial intelligence (AI) for marketing Personalization engines Location intelligence Gartner points to the need to dig deeper than "just" consent regulations: "Customer trust will grow if marketers talk about customer data ethics and demonstrate, in transparent ways, their commitment to be more than legally compliant." That is exactly why idfree.com is developed: To gain or regain the consumer's and user's trust in targeting without snooping on their online activities.

10 trends that will impact media and communications in 2021. Kantar explores findings that can help you build richer connections with your audience, your consumers and your clients - what's not to like? And the report is free to download. The report provides a deep understanding of next year's media consumer, alongside the key media strategies that will spark consumer-led economies. 10 trends 2021 by Kantar Navigating the ‘new normal’ Is the SVOD business model sustainable? Keeping up with consumers The importance of being together Brand purpose moves up a gear Building audience relationships in a digital first world Differentiation in your media mix Super-charging your media insights The realities of a cookieless world Getting your data strategy into shape Navigating the "new normal" In times of change, the uncertainty of long-term media strategy planning is of course challenged. Will these changes stick or twist? "Kantar’s Media Reactions study among global marketers shows that the pandemic is likely to have a lasting impact on ad spend patterns: marketers plan to invest more in digital as we move into 2021, for instance." As industry we need to be "nimble, agile and real-time" - as in ready to ‘twist’ when the market demands it. Be prepared, and be focused on expanding your digital activities to be what mainly drives your audience towards your brand in 2021. On top of trend Partnering with Kantar, we're ready to help you face and plan ahead of the market changes we'll probably see through all of 2021. ifree.com is the platform that's got the privacy safe audience data that you/your clients need to create a solid digital brand presence with ads that consumers trust to buy from and interact with.

According to Kantar’s COVID-19 Barometer, 40% of consumers say they have increased their ecommerce spend during pandemic lockdown, rising to 48% of households with children. "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach." idfree.com is born to provide digital omnichannel! IDFree breaks down silos and allows you to be in full control of pushing one and the same audience across all digital marketing channels & on all devices. And you're not storing info on the users, you're targeting! Being unable, or unwilling, to visit physical stores hasn’t stopped people from shopping. More importantly, Kantar documents that 45% of consumers say they will continue shopping with online stores they found during the pandemic. "What’s worth noting is who these ‘new’ online shoppers are. Again looking at the FMCG category, we saw that it was older people and those in rural communities accounting for the spike – it’s not just young people you need to consider." In need of a smart omnichannel approach? Please reach out to your rep. at one of our reliable data-partners: Kantar - Nordic Data Resources - TransUnion. Or sign up for a free account to test IDFree targeting with your team.

Software as a Service (SaaS) is software that's licensed on a subscription basis and is centrally hosted. It's a win-win model, if you ask us. SaaS platform idfree.com is a SaaS platform build on a Privacy-by-Design data model. Software as a Service (SaaS) is software that's licensed on a subscription basis and is centrally hosted. As developers we keep updating the software with new features, and new integrations with partners and DSPs, and new category data. We provide you with a personal log in to an account that you can share with your team and/or client. That's it! For project managers idfree.com is a great tool that allows edit across multiple departments/teams - while using the same data-set to push to every marketing channel. Sign up Please sign up to get a free test account with your personal log in.