"Coming: One Of Global Adtech's Leading Marketplaces Goes IDFree" is the title of IDFree.com Insider #14 Keep your eye on our coming issue! Here we will unfold the news that one of global adtech's most effective full-stack marketplaces, Smart Adserver ("Smart"), ventures into the Nordics with IDFree.com as data partner. The partnership is built on our mutual understanding of the obligation to provide transparent and privacy-safe targeting efficiency to both publishers and buyers. In the words of Smart: "We are committed to leading the charge in building a transparent, privacy-sensitive industry and proactively work to ensure quality throughout our ecosystem." Subscribe You can subscribe to IDFree Insider here - or by clicking on "Newsletter" at the bottom of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See former IDFree Insider issues for insight about what you subscribe to. We keep it short 'n sweet! IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.

"Next-generation targeting is ID-Free" is the title of IDFree.com Insider #13 We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com to provide marketers with a privacy-safe next-generation targeting solution. In the words of smartclip Co-CEO Thomas Servatius: “Privacy and targeting are often seen as opposites, but that is not necessarily the case." Watch the smartclip video introduction and press release to dig into smart Audiences. The future-proof targeting solution "We're Europeans with a passion for video", says smartclip modestly. smartclip is in fact the adtech platform of RTL Group: The international media conglomerate across broadcast, content and digital, with interests in 67 television channels, ten streaming platforms and 38 radio stations. smartclip certainly are "shaping the future of video advertising" with the privacy-safe and ID-Free solution named smart Audiences which are segments based on sociodemographic online and offline data and contextual references. You can have/have access to privacy-safe targeting with a company account on idfree.com. Here you can build a privacy-first strategy by relying on our country-based sociodemographic data. Give us a ping if you need to re-activate your company account on idfree.com in order to stay or become familiar with the IDFree practices. Subscribe You can subscribe to IDFree Insider here - or by clicking on "Newsletter" at the bottom of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See former IDFree Insider issues for insight about what you subscribe to. We keep it short 'n sweet! IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.

"Cookie Consent Kicked To The Curb" is the title of IDFree.com Insider #12 As mentioned here, the EU has recently ruled that the IAB Transparency & Consent Framework (TCF) is in violation of GDPR. This is indeed significant because the IAB TCF is "the industry-standard approach" to collect and store cookie consent for tracking personal data in online advertising. ICCL sums up the meaning: “EU data protection authorities find that the consent popups that plagued Europeans for years are illegal. All data collected through them must be deleted.” Last Round Of Cookie-Based Targeting? Our CDO Ulrik Larsen, says in a comment to the TCF ruling: "This is a serious, potentially lethal, blow to cookie-based targeting that relies on user consent. We understood long ago that data privacy is essential in our digital world, and we developedIDFree.com to help marketers run successfully targeted campaigns without relying on private data or user consent." Give us a ping if you need to re-activate your company account on idfree.com in order to stay or become familiar with the IDFree practices - the ones that save you from concerns about alternatives to cookie consent! Subscribe You can subscribe to IDFree Insider here - or by clicking on "Newsletter" at the bottom of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See former IDFree Insider issues for insight about what you subscribe to. We keep it short 'n sweet! IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.

"Welcome to the 2022 Neighbourhood!" is the title of IDFree Insider #11. What do we mean when we say that we do not deal with individuals or individual audience data because our key unit is "neighbourhood"? The first clue is "lifestyles" as in people and families with similar life phases and similar income levels tend to cluster together. We help you target the neighbourhoods with the highest concentration of relevant preferences and consumption patterns so you/your team can: Gain valuable insights into your client’s lifestyle and preferences Target geographical hotspots with a high concentration of people with the same profile Combine your client profile with more than 300 built-in audiences in idfree.com Neighbourhoods reflect lifestyles We have produced a short whitepaper on Why Neighbourhoods Matter - free for you to download and share without us collecting your private data or canvas calling you afterwards. "...life-changing events (like choosing where to live) not only change our consumption patterns but also prompt us to move to neighbourhoods populated by like-minded people in the same situation." Give us a ping and let us help you target the neighbourhoods with the highest concentration of preferences and consumption patterns relevant to you and/or your clients. Subscribe You can subscribe to IDFree Insider here - or by clicking on "Newsletter" at the bottom of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See former IDFree Insider issues for insight about what you subscribe to. We keep it short 'n sweet! IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.

"You are 3 clicks away from a detailed profile of your best customers" is the title of IDFree Insider #9. We do not mince around with the efficient and privacy-safe advantages you/your team get from working with your own CRM data in the IDFRee tool: Gain valuable insights into your client’s lifestyle and preferences Target geographical hotspots with a high concentration of people with the same profile Combine your client profile with more than 300 built-in audiences in idfree.com Privacy Is Default In just 3 clicks you have a detailed profile of your best customers! It has never been this easy: Upload your/your clients' anonymized CRM data In 3 seconds you have full access to the intelligent features of building - validating - activating the same unique audience Give us a call or log in to your account if you want to test how easy it is to upload a simple CSV file with anonymized CRM data - e.g. postal codes. You/your team can validate the targeted audience - edit, validate, share - as many times as you need to establish the right reach for the campaign. Subscribe You can subscribe to IDFree Insider here - or by clicking on "Newsletter" at the bottom of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See former IDFree Insider issues for insight about what you subscribe to. We keep it short 'n sweet! IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.

"Convenience Coming To A Team Near You" is the title of IDFree Insider #8. Our quality data partner, Nordic Data Resources (NDR), is creating efficient and time-saving audience packs for their clients' campaign convenience. By choosing a data-set of country-based consumer theme - like "DIY Spenders" or "BBQ Fansi" - with audience profile and reach, NDR clients only have to set a budget for CPM, then activate through idfree.com on display, video, and mobile, and on Facebook, YouTube, Instagram, and Snapchat. Uploading first-party data is of course possible as well, just like NDR offer valuable help in the process from scratch to finish. New Feature: Google Maps Google Maps is now integrated with the IDFree tool. With a more recognizable and interactive map view, you & your team can work even easier with relevant reach - before - activation. Have a look New Feature: Share Account The IDFree tool now allows users to share a built/uploaded audience with other users across several accounts - incl. external users. The only requirement is that the added user has a paid plan account. Have a look Give us a call or log in to your account if you want to test how easy it is to tweak the audience reach and validate who they are, tweak again until you have the perfect map for you, then activate on all relevant channels. Subscribe You can subscribe to IDFree Insider here - or by clicking on Newsletter at the bottom of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See former IDFree Insider issues for insight about what you subscribe to. We keep it short & sweet! IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video and social channels including Facebook, Instagram, Twitter, Pinterest and Snapchat.

"Kantar Germany are IDFree frontrunners!" is the title of IDFree Insider #7. Kantar Germany now offers our IDFree solution for targeting online and offline audiences in a growing partnership with Global Data Resources (GDR), the owner & developer of idfree.com. The strong partnership allows German advertisers, agencies & publishers to calmy navigate through the changing privacy rules on advertising channels. Enriched With Premier Kantar TGI Data Today, German advertisers can enrich their first-party data with selections of +500 predefined target groups from Kantar TGI. And then privacy-safe activate with IDFree on display and mobile, AND on Facebook, YouTube, Instagram, and Snapchat. Give us a call or log in to your account if you want to test how you build - validate - activate your or your clients' unique audience. Subscribe You can subscribe to IDFree Insider here - or by clicking on Newsletter at the bottom of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See IDFree Insider newsletters for insight about what you subscribe to. We keep it short & sweet! High-quality data partners In need of an informal talk about your and/or your clients' challenges with privacy safe and efficient targeting? Please reach out to a representative at one of our high-quality data partners: Kantar • Nordic Data Resources • TransUnion IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video and social channels including Facebook, Instagram, Twitter, Pinterest and Snapchat.

"New Targeting Feature: Regions" is the title of IDFree Insider #6. The development of regions grew out of clients asking us for a feature to limit the IDFree targeting to regions relevant for them. And we deliver! Now, users of IDFree can limit the algorithm to specific regions - or to a list of postal codes, that they themselves can upload. Target where you are active Why target in areas where you have no business or no shops? It is a waste! Our regional filters now allow you to build all the audiences you know and like, but limited to the regions where you have business activities. Are you ready to rock your regions? Give us a call or log in to your account. Subscribe You can subscribe to IDFree Insider here - or by clicking on Newsletter at the bottom of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See IDFree Insider newsletters for insight about what you subscribe to. We keep it short & sweet! High-quality data partners In need of an informal talk about your and/or your clients' challenges with privacy safe and efficient targeting? Please reach out to a representative at one of our high-quality data partners: Kantar • Nordic Data Resources • TransUnion IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video and social channels including Facebook, Instagram, Twitter, Pinterest and Snapchat.

"Activate in seconds : Xandr platform integrated" is the title of IDFree Insider #5. And what exciting news it is to welcome Xandr as yet another integrated activation platform on IDFree. Xandr is one of the world's leading programmatic platforms for all media types through AppNexus’s demand-side platform (DSP), rebranded as Xandr Invest. IDFree targeting buzz As Xandr says: "It’s a defining moment in advertising. Today’s consumers demand a better, more meaningful advertising experience, and so does the advertising industry." For us to be among the visionary data providers to advertisers and publishers of today, is making our experienced teams proud. idfree.com delivers in a post-cookie era where brands are intertwined with a commitment to data privacy in all their advertising activities. IDFree is the privacy-safe platform for localized programmatic on mobile, social, video, display. Get your overview here: Subscribe You can subscribe to IDFree Insider by clicking on Newsletter at the bottom of any page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See IDFree Insider newsletters for insight about what you subscribe to. We keep it short & sweet! High-quality data partners In need of an informal talk about your and/or your clients' challenges with privacy safe and efficient targeting? Please reach out to a representative at one of our high-quality data partners: Kantar • Nordic Data Resources • TransUnion. IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video and social channels including Facebook, Instagram, Twitter, Pinterest and Snapchat.

We cleared the frontpage of our newsletter IDFree Insider #4 for the big news from Google, who has just announced that they will not replace third-party cookies - blocked by default from 2022 - with UIDs for ad targeting. We sat down and discussed what perspectives this announcement holds for the advertising industry as we look beyond targeting through IDs based on users' personal information. Read more in our analysis Google Going IDFree? Testimonials See Testimonials from highly respected brands and agencies using IDFree to build, validate, and activate unique audiences with full privacy. With IDFree you can build, validate and activate the same audience across the digital omnichannel. The same message, to the same people at the same time without cookies or IDs. 100% privacy and 100% respect for the users. Subscribe You can subscribe to IDFree Insider by clicking on Newsletter on the bottom of the page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See IDFree Insider newsletters for insight about what you subscribe to. We keep it short & sweet! Data quality partners In need of an informal talk about your and/or your clients' challenges with privacy safe and efficient targeting? Please reach out to a representative at one of our high quality data-partners: Kantar • Nordic Data Resources • TransUnion. IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video and social channels including Facebook, Instagram, Twitter, Pinterest and Snapchat.

Big news in our latest newsletter IDFree Insider where we are more than excited about adding Germany to our list of countries with reach, and offer high quality audience data to German media agencies and advertisers. Agency Testimonial Based in London, the "Agency for the Now Generation" VISU.Al runs IDFree campaigns with high quality data, and engage with clients' audiences through our online omnichannel solution. Have a look at why the Director is quite happy to call IDFree a key partner to VISU.AL and their offerings. See more Testimonials from highly respected companies using idfree.com to build, validate, and activate unique audiences. Subscribe You can subscribe to IDFree Insider by clicking on Newsletter on the bottom of the page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy. See IDFree Insider #1 and IDFree Insider #2 for insight about what you subscribe to. We keep it short & sweet! Why online omnichannel? With IDFree you can build, validate and activate the same audience across the digital omnichannel. The same message, to the same people at the same time without cookies or IDs. 100% privacy and 100% respect for the users. Let's talk! Please reach out to your rep. at one of our reliable data-partners: Kantar • Nordic Data Resources • TransUnion. Or sign up for a free account to test IDFree targeting with your team.

We kick off 2021 with #2 of our newsletter IDFree Insider. We break the news about the independent DSP BidTheatre now being seamlessly integrated as activation platform in the IDFree system. A warm welcome goes out to BidTheatre and all their customers! As the leading online omnichannel targeting platform, we work diligently on integrating more partners like DSPs, SSPs, ad servers, and publishers for you and/or your clients to push location data to. Count on us to keep developing the IDFree system. Subscribe You can subscribe to IDFree Insider by clicking on Newsletter on the bottom of the page - and a pop-up window opens for you to enter your name and email. See IDFree Insider #1 for insight about what you subscribe to. We keep it short & sweet! In need of an omnichannel approach? Please reach out to your rep. at one of our reliable data-partners: Kantar - Nordic Data Resources - TransUnion. Or sign up for a free account to test IDFree targeting with your team.