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  • Writer's

IDFree Insider: Welcome to the neighbourhood!

"Welcome to the 2022 Neighbourhood!" is the title of IDFree Insider #11.

What do we mean when we say that we do not deal with individuals or individual audience data because our key unit is "neighbourhood"? The first clue is "lifestyles" as in people and families with similar life phases and similar income levels tend to cluster together.

We help you target the neighbourhoods with the highest concentration of relevant preferences and consumption patterns so you/your team can:

  • Gain valuable insights into your client’s lifestyle and preferences

  • Target geographical hotspots with a high concentration of people with the same profile

  • Combine your client profile with more than 300 built-in audiences in

Neighbourhoods reflect lifestyles

We have produced a short whitepaper on Why Neighbourhoods Matter - free for you to download and share without us collecting your private data or canvas calling you afterwards.

" events (like choosing where to live) not only change our consumption patterns but also prompt us to move to neighbourhoods populated by like-minded people in the same situation."

Give us a ping and let us help you target the neighbourhoods with the highest concentration of preferences and consumption patterns relevant to you and/or your clients.


You can subscribe to IDFree Insider here - or by clicking on "Newsletter" at the bottom of any page - and a pop-up window opens for you to enter your name and email address.

In doubt about how we treat your data? Please see our Privacy Policy.

See former IDFree Insider issues for insight about what you subscribe to. We keep it short 'n sweet!


IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.


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