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  • Writer's

IDFree Insider #4

We cleared the frontpage of our newsletter IDFree Insider #4 for the big news from Google, who has just announced that they will not replace third-party cookies - blocked by default from 2022 - with UIDs for ad targeting.

We sat down and discussed what perspectives this announcement holds for the advertising industry as we look beyond targeting through IDs based on users' personal information.

Read more in our analysis Google Going IDFree?


See Testimonials from highly respected brands and agencies using IDFree to build, validate, and activate unique audiences with full privacy.

With IDFree you can build, validate and activate the same audience across the digital omnichannel. The same message, to the same people at the same time without cookies or IDs.

100% privacy and 100% respect for the users.


You can subscribe to IDFree Insider by clicking on Newsletter on the bottom of the page - and a pop-up window opens for you to enter your name and email address. In doubt about how we treat your data? Please see our Privacy Policy.

See IDFree Insider newsletters for insight about what you subscribe to. We keep it short & sweet!

Data quality partners

In need of an informal talk about your and/or your clients' challenges with privacy safe and efficient targeting? Please reach out to a representative at one of our high quality data-partners:


IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and

the United States for digital campaign activation on display, video and social channels including Facebook, Instagram, Twitter, Pinterest and Snapchat.


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