Trends | IDFree.com

2021 Consumer Trends: Walk the Talk

GWI documents the major consumer trends for 2021, and points to "Local" being a key factor in reaching your audience.

Google Going IDFree?

Google has announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the ad industry perspectives.

Data opportunities 2021 Q&A

Eyeota and Global Data Resources talk about the importance of data privacy and points to key opportunities for brands using data in 2021.

IDFree Insider #1

We look forward to being in touch with you through this newsletter, and invite you inside the world of IDFree targeting the omnichannel way!

The rise and rise of omnichannel shopping

Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."

Kantar identifies 10 trends for 2021

Kantar explores findings that can help you build richer connections with your audience, your consumers and your clients. Free to download.

Data ethics on Gartner Hype Cycle

Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.