Next-Generation Consumers Are Hard To Pin Down By Choice
“Subcultures are the new demographics as members of Generation Z connect and respond to the things they are most passionate about.”
top of page
BLOG
We follow and comment on news and topics in the adtech industry that we're a part of.
IDFree.com
- Aug 8, 2022
Privacy Is Not Postponed
When Google needs more time, we listen and adjust to keep helping our clients transition to the privacy-first targeting era.
IDFree.com
- Jun 13, 2022
Consumers Push for Privacy-Safe Personalization
The new Brand Authenticity Report from Sitecore show that 9-in-10 consumers expect brands to be transparent and understand their audience.
IDFree.com
- May 24, 2022
The Nordics Is A Fast-Growing Market
Danish industry association report double-digit growth rates in online ad revenue compared to 2020, and correspondingly in Norway and Sweden
IDFree.com
- Apr 7, 2022
Fashionably Late Is Still Late
Unless you're Rihanna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy
IDFree.com
- Feb 7, 2022
Cookie Consent Kicked To The Curb
The EU has just dealt a serious blow to cookie-based targeting that relies on user consent. But idfree.com saves the day for marketers!
IDFree.com
- Dec 7, 2021
Turning To Trusted First-Party Data
LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.
IDFree.com
- Nov 5, 2021
Data Privacy: Disruption Or Digital Awareness?
At Facebook, hundreds of engineers are working on a new method of showing ads without relying on users' personal data.
IDFree.com
- Oct 12, 2021
Neuroscience proves DOOH boosts effectiveness
DOOH has long been viewed as traditional out of home, but now neuroscience research proves that it is worth it to invest in DOOH.
IDFree.com
- Jul 26, 2021
Smarter with Gartner: Reading list
On the list of 10 Must-Read Business Books for 2021, we have singled out two to bring with us on our vacation days during July/August.
NewsToUs
bottom of page