On the list of 10 Must-Read Business Books for 2021, we have singled out two to bring with us on our vacation days during July/August.

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.

Google has announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the ad industry perspectives.

Welcome to idfree.com: The smart and respectful way for data owners to maximize revenue without cookies or other online identifiers.

Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."

Kantar explores findings that can help you build richer connections with your audience, your consumers and your clients. Free to download.

Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.