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Uneasy being underprepared for the cookieless world
Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.
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We follow and comment on news and topics in the adtech industry that we're a part of.
IDFree.com
- Aug 2
Snapchat Now has 397M Users: Reach Them with IDFree.com
Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.
IDFree.com
- Jun 14
Publishers in the lead: Finnish advertisers get a leg up!
Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in data partnership with GDR.
IDFree.com
- Apr 24
New Nordic Network: The Audience Alliance
Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.
IDFree.com
- Oct 10, 2022
Next-Generation Consumers Are Hard To Pin Down By Choice
“Subcultures are the new demographics as members of Generation Z connect and respond to the things they are most passionate about.”
IDFree.com
- Aug 8, 2022
Privacy Is Not Postponed
When Google needs more time, we listen and adjust to keep helping our clients transition to the privacy-first targeting era.
IDFree.com
- Jun 13, 2022
Consumers Push for Privacy-Safe Personalization
The new Brand Authenticity Report from Sitecore show that 9-in-10 consumers expect brands to be transparent and understand their audience.
IDFree.com
- May 24, 2022
The Nordics Is A Fast-Growing Market
Danish industry association report double-digit growth rates in online ad revenue compared to 2020, and correspondingly in Norway and Sweden
IDFree.com
- Apr 7, 2022
Fashionably Late Is Still Late
Unless you're Rihanna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy
IDFree.com
- Feb 7, 2022
Cookie Consent Kicked To The Curb
The EU has just dealt a serious blow to cookie-based targeting that relies on user consent. But idfree.com saves the day for marketers!
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