IDFree.comApr 72 minIndustry NewsFashionably Late Is Still LateUnless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.
IDFree.comFeb 72 minIndustry NewsCookie Consent Kicked To The CurbThe EU has just dealt a serious blow to cookie-based targeting that relies on user consent. But idfree.com saves the day for marketers!
IDFree.comDec 7, 20212 minIndustry NewsTurning To Trusted First-Party Data LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.
IDFree.comNov 5, 20212 minWhyIDFreeData Privacy: Disruption Or Digital Awareness? At Facebook, hundreds of engineers are working on a new method of showing ads without relying on users' personal data.
IDFree.comOct 12, 20212 minWhyIDFreeNeuroscience proves DOOH boosts effectivenessDOOH has long been viewed as traditional out of home, but now neuroscience research proves that it is worth it to invest in DOOH.
IDFree.comJul 26, 20211 minIndustry NewsSmarter with Gartner: Reading listOn the list of 10 Must-Read Business Books for 2021, we have singled out two to bring with us on our vacation days during July/August.
IDFree.comJun 9, 20212 minWhyIDFreeApple’s New Privacy Rules - No FuzzWith the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.
IDFree.comMar 16, 20212 minWhyIDFreeData is not the enemyData is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.
IDFree.comMar 10, 20212 minAbout usGoogle Going IDFree?Google has announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the ad industry perspectives.
-Dec 16, 20201 minWhyIDFreeAdtech Big BangWelcome to idfree.com: The smart and respectful way for data owners to maximize revenue without cookies or other online identifiers.