Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.

The EU has just dealt a serious blow to cookie-based targeting that relies on user consent. But idfree.com saves the day for marketers!

LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.

At Facebook, hundreds of engineers are working on a new method of showing ads without relying on users' personal data.

DOOH has long been viewed as traditional out of home, but now neuroscience research proves that it is worth it to invest in DOOH.

On the list of 10 Must-Read Business Books for 2021, we have singled out two to bring with us on our vacation days during July/August.

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.

Google has announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the ad industry perspectives.

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