On the list of 10 Must-Read Business Books for 2021, we have singled out two to bring with us on our vacation days during July/August.

GDR's partnership with Kantar grows. German advertisers are now able to enrich their 1st party data, then active privacy-safe on idfree.com.

Data from Kantar shows inclusion and diversity in advertising improves ROI. But how can you effectively reflect & reach diverse groups?

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

By popular demand: Users of IDFree can now limit the algorithm to specific regions - or to a list of postal codes, easy to upload.

Our regional filters now allow you to build all the audiences you know and like, but limited to regions where you have business activity.

Together, NDR and smartclip make effective & cookieless online video, Addressable TV & Connected TV advertising easy to incorporate.

Our industry-leading clients among advertisers and agencies talk about why they look to IDFree as their post-cookie targeting tool.

We wholeheartedly welcome Xandr - a global leading programmatic platform - as yet another integrated activation platform on IDFree.

GWI documents the major consumer trends for 2021, and points to "Local" being a key factor in reaching your audience.