Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

Keep an eye on our coming newsletter! We will unfold the news that a global adtech leader enters the Nordic countries with IDFree data.

We will argue that a true privacy-first solution is made by coupling enriched socio-demographic data - without any! unique identifiers.

Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.

Business ethics is founded on responsibility, commitment, quality, and reliability - and the same can be said about data ethics.

We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.

Download "What Is Wrong With Micro-Targeting?" where we comment on why too much guesswork is problematic when you target very narrowly.

Is it the last round of cookie-based targeting? Our Chief Data Officer comments on the EU TCF ruling.

The EU has just dealt a serious blow to cookie-based targeting that relies on user consent. But idfree.com saves the day for marketers!

What do we mean when we say that we do not deal with individual audience data because our key unit is "neighbourhood"? Newsletter is out!