Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

We will argue that a true privacy-first solution is made by coupling enriched socio-demographic data - without any! unique identifiers.

Unless you're Rihanna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy

Business ethics is founded on responsibility, commitment, quality, and reliability - and the same can be said about data ethics.

We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.

The EU has just dealt a serious blow to cookie-based targeting that relies on user consent. But idfree.com saves the day for marketers!

"You are 3 clicks away from a detailed profile of your best customers" is the title of IDFree Insider #9.

If you want to share & discuss what IDFree targeting could mean to your team/organisation, we got short versions of our introduction for you

GDR's partnership with Kantar grows. German advertisers are now able to enrich their 1st party data, then active privacy-safe on idfree.com.

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.