Simplify Xandr Audience Activation. Discover a step-by-step approach to creating advertiser-level location lists and take control of your Xandr targeting. Xandr Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Xandr Activation To activate in Xandr, we rely on the manual creation of an advertiser-level location list since Xandr’s API does not support authentication with 2FA sign-in. For now, please have a look at the DV360 Guide for the steps similar to Xandr activation. Check List ✓ Create the advertiser-level location list on the right advertiser ✓ You can apply multiple location lists to your campaign ✓ Radius targeting isn’t available for YouTube Line Items Email Support More to Come! Xandr activation follows the standard steps to audience activation on IDFree.com. Currently, we can not show you the steps but we are working on a guide for you. Please see the DV360 Guide for steps similar to Xandr activation. Please reach out to our Support Team at support@idfree.com if you have any questions about Xandr activation.

Unleash Precision Targeting. Download a free CSV file packed with postal codes! Upload it directly to your platform and supercharge your location-based marketing. Postal Codes Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Postal Codes Activation If you prefer to download a .csv file with a list of postal codes that you can manually upload to your preferred platform, it’s very easy to do with IDFree.com access. Follow the step-by-step guide to start downloading your postal codes. Every click is highlighted with the color red . Email Support Step #1 Pick Tab Pick the Postal Codes tab in the Platform Activation overview. Step #2 CSV Button Click the "Download CSV " button. The .csv file will be downloaded locally on your computer. Step #3 Copy-Paste Postal Codes You now have the file saved locally. You can copy-paste the postal codes into your preferred platforms or upload the file.

Log In This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Log In Section Title Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Section Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Slide Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content.

Our Privacy Policy clarifies how we collect, use, and disclose user information. Understand your rights regarding your data and gain peace of mind knowing IDFree prioritizes responsible data management practices. Privacy Policy 01 Introduction At IDFree, accessible from https://www.idfree.com , one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by idfree.com and how we use it. If you have questions or require more information about our Privacy Policy, do not hesitate to contact us . This Privacy Policy applies only to our online activities and is valid for visitors to our website concerning the information that they share and/or collect on idfree.com. This policy does not apply to any information collected offline or via channels other than this website. 03 Information We Collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. 02 Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. For our Terms and Conditions, please visit Terms of Use. 04 How Do We Use Your Information? We use the information we collect in various ways, including: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud 05 Log Files idfree.com follows a standard procedure for using log files. These files log visitors when they visit websites. All hosting companies do this and are a part of hosting services' analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any personally identifiable information. The purpose of the information is to analyze trends, administer the site, track users' movement on the website, and gather demographic information. 06 Cookies And Web Beacons Like any other website, idfree.com uses cookies. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read What Are Cookies . 07 Third-Party Privacy Policies IDFree.com's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt out of certain options. You can choose to disable cookies through your browser options. More detailed information about cookie management with specific web browsers can be found on the browsers' respective websites. 08 Third-Party Integrations Through the use of idfree.com, you can activate your created audience on selected third-party platforms. Users have always full control to remove access to any third-party integration through the API section. Google Ads How we access Google Data When activating Google Ads, Idfree.com is asking for user consent to receive your open info from Google, and access your Google Ads campaigns. This is essential to apply the right audience to the right Google Ads Account and Google Ads Campaign. How we use Google Data We are only using the critical informa-tion that is needed to activate the idfree.com audience in the clients' Google Ads campaigns. It is required to have access to the user's Google Ads campaigns to apply the created audience from idfree.com to their Google Ads campaign. When working with the API the user only needs to pick a) Google Ads Account and b) Google Ads Campaign to apply the geographical units to the right campaign. How we store Google Data We do not store any Google data. How we share Google Data We do not share any Google data. 09 CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's data, not sell the consumer's data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us . 10 GDPR Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access You have the right to request copies of your data. We may charge you a small fee for this service. The right to rectification You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure You have the right to request that we erase your data, under certain conditions. The right to restrict processing You have the right to request that we restrict the processing of your data, under certain conditions. The right to object to processing You have the right to object to our processing of your data, under certain conditions. The right to data portability You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us . 11 Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. IDFree does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records. Updated by idfree.com, November 2024 12 Disclaimer To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and the use of this website. Nothing in this disclaimer will: Limit or exclude our or your liability for death or personal injury; Limit or exclude our or your liability for fraud or fraudulent misrepresentation; Limit any of our or your liabilities in any way that is not permitted under applicable law; or Exclude any of our or your liabilities that may not be excluded under applicable law The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort, and for breach of statutory duty As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

Connect with the IDFree team! Our contact page provides multiple ways to reach us, including email, phone, and a contact form. Whether you have questions, need support, or want to explore partnership opportunities, we're here to help. Who To Reach General Manager Per Kristian Tandberg Per Kristian Tandberg +47 930 21 999 pkt@idfree.com VP Strategic Partnerships Göran Eklöf Göran Eklöf +46 708 679 178 goran.eklof@idfree.com Chief Operating Officer Gunnar Kihl Gunnar Kihl +47 40 55 07 93 gunnar.kihl@idfree.com Chief Data Officer Ulrik Larsen Ulrik Larsen Email only ulrik.larsen@idfree.com Head Of Marketing Press Officer Janne Larsen Janne Larsen +45 27 21 88 18 janne.larsen@idfree.com Reach Us Reach our VP Partnerships Reach our Press Officer Book a Call Back First Name Last Name Email Message Send Thanks for reaching out to us!

Take Control. idfree.com's activation guides walk you through data activation, so you can start targeting your ideal audience today. Activation Guides Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Activation Guides With our activation guides, you are all set to take charge of the process and make the data work for you. idfree.com integrates with different platforms in different ways depending on the geo-format accepted by each platform. #DV360 How to activate your audience in DV360 by relying on the manual creation of an advertiser-level location list. DV360 Activation Guide #Adform How to activate your audience in Adform by adding postal codes to your line items. Adform Activation Guide #Meta How to activate your audience in Meta by adding postal codes to your Adset. Meta Activation Guide #Xandr How to activate your audience in Xandr through a manual creation of advertiser-level location list. Xandr Activation Guide #Snap How to activate your audience in Snap by adding postal codes to your Adset. Snap Activation Guide #Download Postal Codes How to download a .csv file with a list of postal codes that you can manually upload to your preferred platform. Postal Codes Activation Guide #Download LL-Coordinates How to download a .csv file with a list of LL-Coordinates that you can manually upload to your preferred platform. LL-Coordinates Activation Guide

Reach your audience instantly with IDfree GO! Activate powerful Kantar Media segments across top platforms like Facebook, Snap & more. Developed by Global Data Resources, IDfree GO! simplifies privacy-compliant targeting. IDfree GO! Unleash Powerful Audience Targeting In Minutes with IDfree GO! IDfree Go! is the revolutionary programmatic advertising solution that streamlines campaign activation. Leverage the power of Kantar Media's TGI data – the leading source of consumer insights in the Nordics – to reach your target audience with laser precision, all within minutes. Kantar's TGI Advantage Deep Consumer Understanding : Fuel your media planning and buying decisions with TGI's comprehensive data on demographics, lifestyles, media consumption habits, and brand preferences. Frictionless Activation : IDfree Go! seamlessly integrates with TGI data, enabling you to activate your campaigns directly from your research platform. No need for complex data manipulation or lengthy setup times. Available in the Nordics IDfree Go! empowers advertisers, agencies, and publishers across Denmark, Finland, Norway, and Sweden to unlock the full potential of data-driven advertising. Specifically: Denmark (Index Danmark): Gain in-depth insights into Danish consumer behavior. Finland (MIND): Target Finnish audiences with unparalleled precision. Norway (Forbruker & Media): Reach your ideal customers in the Norwegian market. Sweden (Orvesto): Craft effective campaigns tailored to Swedish consumers. Start reaching the right audience, faster, with IDfree Go! Partner Insight Download pdf Partners TGI: The Powerhouse Of Consumer Intelligence For Marketers IDfree GO! is provided in partnership with Kantar Media and Global Data Resources . TGI by Kantar Media isn't just data, it's a comprehensive understanding of your target audience. This single source empowers you to: Uncover Hidden Insights : TGI delves into consumer attitudes, motivations, media consumption, and purchasing behaviors, revealing hidden opportunities for your brand. Plan Smarter Campaigns : Armed with TGI's rich data, you can make data-driven decisions for effective media planning and campaign allocation, maximizing your return on investment. Activate High-Value Audiences : Identify and target the most valuable audiences for your brand with laser precision. TGI data allows you to create highly targeted segments that resonate with your ideal customers. Privacy by Design All TGI respondents fully consent to participate, and the data undergoes rigorous quality assurance with world-leading standards. This ensures you can leverage powerful consumer insights with complete confidence. TGI: Your Key to Marketing Success TGI empowers you to make informed decisions at every stage of your marketing journey. Gain a deeper understanding of your audience, plan smarter campaigns, and activate the right people – all with the peace of mind that comes with privacy-safe data. Partner Insight Download pdf Features 01 Seamless Your audiences are directly transferred from strategy and planning to the digital trading desk. Access your audiences in minutes through a self-service integration with your chosen research platform. 02 Scalable Your audiences can be activated on all major platforms like Facebook, Google, Snapchat, TikTok. The model is built on a scalable method that gives you sufficient reach. You can even adjust it to campaign goals. 03 Safe Your audiences are created on privacy-by-design. Never touching any kind of PII or sensitive information. No worries about audiences affected by an ITP change or if Google excludes anything! This is a future-proof model.

Privacy-safe targeting for the next generation. idfree.com offers access to rich, multi-layered audience segments without individual data. Build effective campaigns with 100% privacy compliance alongside our trusted partners. idfree.com Empowering Advertisers & Publishers With Privacy-Safe Geo-Targeting In collaboration with our trusted partners, idfree.com helps modern marketers seamlessly transition to non-individual targeting. We provide access to a rich tapestry of 100% privacy-compliant consumer lifestyle data, empowering you to create highly effective campaigns without compromising user privacy. Flexible Solutions for Every Need Leverage Pre-built Segments : For large advertisers, we offer pre-built audience segments within trusted data marketplaces from our respected partners. This allows you to quickly tap into established and reliable audience pools. Granular Audience Building: Take control with idfree.com's intuitive tool. Build hyper-targeted audiences from hundreds of data categories encompassing demographics, interests, and behaviors. Managed Audience Creation : Prefer a hands-off approach? Let our data experts craft the perfect audience for your campaign based on your specific brief. No matter your preference, idfree.com provides the tools and data to achieve your marketing goals while prioritizing consumer privacy. Unifying Europe idfree.com empowers brands and simplifies European ad campaigns with an expansion that brings 13 European countries under one platform. This enables advertisers and publishers to activate data-driven campaigns across 425+ million Europeans with unprecedented ease and privacy compliance. Press Release Partner Insight Hear From Industry Leaders Who Trust idfree.com Let our valued partners tell you why they not only leverage idfree.com for their own campaigns, but also recommend it to their clients: Unmatched Targeting & Reach: Our partners, like Kantar, Mindshare, and Equativ, appreciate the ability to precisely target audiences across various demographics and geographic locations – from local markets to international campaigns. Privacy-Safe Activation: Matterkind, BidTheatre, and other partners value our commitment to privacy-compliant data collection and activation, ensuring they can run effective campaigns without compromising user privacy. Actionable Insights: Partners like smartclip understand the importance of combining geographic and lifestyle data. IDFree.com empowers them to create highly targeted campaigns with clear audience insights. We're proud to be endorsed by these industry leaders. Check out the testimonials/Partner Insight where you'll hear firsthand how idfree.com helps achieve superior campaign results. Partner Insight Download pdf

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BLOG We follow and comment on news and topics in the adtech industry that we're a part of. Newsletter Reach Us All News WhyIDFree About us Partners Industry News Newsletter IDFree.com Apr 28 NEWSLETTER IDFree Insider: The Audience Alliance Has Arrived! A plug 'n play solution that is loaded with ready-to-use audiences for publishers leaving the 3rd party cookie behind? Yes, please! IDFree.com Apr 24 PARTNERS New Nordic Network: The Audience Alliance Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data. IDFree.com Mar 31 NEWSLETTER IDFree Insider: Freedom Fighters on Full Pay 🇺🇦 In the March issue of IDFree Insider, we salute one of our development team's most stable partners: Go Wombat in Ukraine. IDFree.com Feb 24 NEWSLETTER IDFree Insider: Is GDPR a stone in the AI shoe? "Is GDPR a stone in the AI shoe?" is the title of the February issue of our newsletter IDFree Insider. IDFree.com Jan 27 NEWSLETTER IDFree Insider: Omnichannel Activation In A Snap We talk about seeing the contours of our valuable partnership with Kantar and NDR as more marketers want to know more about IDFree GO! IDFree.com Jan 17 WHYIDFREE IDFree GO! When Activation Is A Cup Of Coffee Away IDFree GO! changes everything you know about activation by delivering your audience in a few minutes through our self-service integration. IDFree.com Dec 20, 2022 NEWSLETTER IDFree Insider: It's beginning to look a lot like Christmas 🎄 The December issue of IDFree Insider is out. Happy Holidays! to all of our treasured clients, partners, and friends of the house. IDFree.com Nov 30, 2022 NEWSLETTER IDFree Insider: Here Comes IDFree GO! IDFree GO! is your solution to activating audiences, built on insight from known & trusted sources, on multiple channels in minutes! IDFree.com Oct 28, 2022 NEWSLETTER IDFree Insider: Doors Open for DOOH We are very excited to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences. IDFree.com Oct 10, 2022 INDUSTRY NEWS Next-Generation Consumers Are Hard To Pin Down By Choice “Subcultures are the new demographics as members of Generation Z connect and respond to the things they are most passionate about.” NewsToUs

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