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However, you cannot assign, transfer, or subcontract any of your rights and/or obligations under these Terms. 11 Governing Law & Juridiction These Terms will be governed by and interpreted following the laws of Norway. You submit to the non-exclusive jurisdiction of the courts located in Norway for the resolution of any disputes. 12 Entire Agreement These Terms constitute the entire agreement between idfree.com and you concerning your use of this Website and supersede all prior agreements and understandings. 13 Disclaimer Updated by idfree.com, November 2024 To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and the use of this website. 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Top digital advertisers trust idfree.com! Discover why leading names choose us for expert advice and effective, cookie-free advertising solutions for their clients. Partner Insight Our partners speak about why they use idfree.com "As a born privacy-first solution, the idfree.com tool gives marketers new communication and targeting opportunities in the post-cookie ad world. " - Ingvar Sandvik, Marketing & Innovation Director at Kantar. We kindly remind you that by downloading, you accept our Terms of Use . Our Partners All PDFs Man. Dir. Northern Europe, Equativ Pierce Cook-Anderson "We’re very happy to collaborate with IDFree.com and GDR, a trusted partner who's widely recognized for its footprint on enriched audience data in the Nordics, and to provide Nordic marketers with a 100% independent alternative to the existing targeting offerings. Together, we're fully aligned on improving transparency by allowing advertisers to take back control over their inventory and data assets." Marketing & Innovation Dir., Kantar Ingvar Sandvik "As a born privacy-first solution, the idfree.com targeting tool gives marketers new communication and targeting opportunities in the post-cookie ad world. A world where understanding and reaching audiences without collecting any private data is essential. We highly value industry visionaries like IDFree and are pleased to cooperate on true ad effectiveness for both local and global marketers." CEO, KO OG CO Nina Hølke "KO OG CO specialists and creators work closely together on both content and placement for our clients. And although our focus is primarily on the digital, we buy all types of media. We have chosen to use the IDFree targeting platform because of the true omnichannel solution, that helps us as a professional business partner who understands, creates, and places engaging advertising products." Client Lead, Mindshare Tomas Tomasi "Modern marketing requires more than just media planning and buying. With IDFree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDFree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers." Man. Dir., Nordics, Matterkind Christopher Hernandez "Matterkind is driven by purposeful marketing because to us it thoughtfully adapts to people’s needs and marketers’ goals. We seek to innovate, transform and change the future of data-driven marketing with cleaner data, customer privacy, and audience-focused optimization. By introducing IDFree targeting with privacy-safe audience data, we are fully aligned with our values of using ethically sourced data to strive to benefit brands and consumers alike." Advisor, Visma Digital Marketing Charlotte Karlsnes "In Visma Digital Marketing it is vital to advise our clients on how to communicate effectively with their target group without compromising their customers' privacy. To be able to create this level of trust we use the IDFree platform for intelligent targeting, for both today and for the post-cookie future. We find the IDFree platform to be an important piece of the solution for the cookieless tomorrow, as well a strong contributor to the growing focus on customer value." Founder & CEO, BidTheatre Marcus Johansson "Addressing concerns around privacy is paramount to the continuing growth of the programmatic eco-system, and to BidTheatre. Thanks to the integration with IDFree, our clients get the ability to easily build high-performing cookieless audiences and seamlessly export them for activation in our platform." COO & Co-founder, Amidays Arvid Cedergren "As an independent agency, we go the extra mile, work faster and find more pragmatic solutions to make everyday life for our clients and partners easier. By building privacy-safe audiences on the IDFree platform, we are able to efficiently activate our client's unique audience on multiple media platforms via the true omnichannel solution. As an agency, we simplify complex digital marketing, and IDFree.com supports our transparent business model." Commercial Dir. Nordics, smartclip Hilde Marie Gundersen "With IDFree targeting, we can offer a future-proof and effective way for advertisers and agencies to target the right audience within trusted local media. Neighbourhoods play a vital role in our lives and are often a reflection of our lifestyle. Targeting locally and based on local data enables advertisers to capture audiences based on their chosen environment effectively. First trials show promising results and high acceptance among agencies and advertisers.” Director, VISU.AL Vincent Carrié "The ID-free tool allows us to build very precise target groups from high-quality data. We can control the reach, get instant validation, and activate on multiple important platforms like Google, Facebook, and Snapchat. The activation works seamlessly as well as the campaign results are very promising. I'm happy to call idfree.com a key partner to VISU. AL and our offerings." Head of Media and Partner André Thorsen "To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the ID-free targeting platform is valuable to us. With idfree.com we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers." Digital Product Manager Carla Miettinen “At MTV Oy we are constantly developing our data capabilities and we're happy that we can offer new targeting options for our advertisers. Our collaboration with GDR/idfree.com has been straightforward and easy. The market has welcomed the segments with enthusiasm and we are keen to hear new ideas from our clients and customers for the future.” Collection of PDFs Download All You can download all of our Partner Insight in one collected pdf and read them in the comfort of your own office. Consider subscribing to our monthly newsletter idfree.com insider or Subscribe on LinkedIn to be updated when we publish new Partner Insight.

Get Granular. Download a free CSV containing LL-coordinates for custom location targeting. Upload it to your preferred platform for ultimate control. LL-Coordinates Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions LL-Coordinates Activation If you prefer to download a .csv file with a list of LL-coordinates which you can manually upload in your preferred platform, it’s very easy to do with IDFree.com access. Follow the step-by-step guide to start downloading your LL-coordinates. Every click is highlighted with the color red . Email Support Step #1 Pick Tab Pick the LL-Coordinate tab in the Platform Activation overview. Step #2 CSV Button Click the "Download CSV " button. The .csv file will be downloaded locally on your computer. Step #3 Copy-Paste Coordinates You now have the file saved locally. You can copy-paste the postal codes into your preferred platforms or upload the file.

Target Audiences Precisely on Meta. Discover the simple way to activate audiences using postal codes in your ad sets. Meta Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Activation DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Meta Activation Activating your audience in Meta is done by adding postal codes to your line items. You can add it to Meta by either utilizing the API or manually uploading postal codes. Follow the step-by-step guide to: Adform Activation through API Adform Activation through upload Every click is highlighted with the colour red . Check List ✓ Remove other geo-targeting options before using the API ✓ Save and publish your audience before using the API ✓ Refresh your page after you have pushed the audience with the API Email Support Rules Following the rules apply to how your audience will be applied to your ad sets geo-targeting when utilizing the API: If your audience corresponds to less than 201 LL-coordinates, your audience will be added as LL-coordinates If your audience corresponds to more than 200 LL-coordinates, your audience will be added as postal codes Meta Activation Through API Step #1 Pick Tab On the platform activation ove rview, pick "Facebook ". Step #2 Sign In Sign in with your Facebook Business Manager Credentials to get access to your ad accounts, campaigns etc. Step #3 Pick Ad Account When you are signed in, you get access to your ad accounts etc. Pick the appropriate ad account, campaign and Adset you want to add your geo-codes to. Click "Push " to add them. Note : Your Adset needs to be saved and published before you push your audience. Step #4 Geo-Codes Added Your geo-codes are now added successfully. Now direct to your Facebook Business Manager. Step #5 Go To Adset Now, go to your Adset. Step #6 Refresh The locations are added to the Adset. Refresh your browser window and they will be visible. Meta Activation Through Upload Step #1 Download Postal Codes Download postal co des in your IDFree UI. Step #2 Go To Adset Go to your Adset and click on "Edit ". Step #3 Go To Adset Scroll down to the section called "Target group ". Click on " Edit " in the locations sub-section. Step #4 Upload Location Click on "Upload Locations in Bulk ". Step #5 Location Type Pick "Postal Codes " as location type. Step #6 Pick Country Pick your country and paste the postal codes from your downloaded file in the highlighted area. Then match locations. Step #7 Save List Click the checkbox if you want to save your list to use it again in the future. Add the matched locations. Step #8 Save & Publish The postal codes are now added to your Adset. Remember to save and publish your campaign.

Our Partnerships page explores collaboration opportunities. idfree.com integrates seamlessly with various marketing tools and platforms. Discover how partnerships can unlock new possibilities and propel your marketing efforts forward. Partnerships Build Privacy-Safe Target Audiences (pre-built or custom) for instant multi-channel activation. Depending on a targeting process, we contribute with: Privacy-safe audience data to our partners and clients. Self-service targeting tool for partners and clients through idfree.com. Integrated activation through idfree.com Go! to Nordic audiences built in Kantar Media TGI. In every case, we help make digital advertising well-researched, easy to control, and fast to activate. Partner Insight Activation Platforms Meet Our Commercial Partners Kantar Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We collect our data digitally and share our insights in real-time – at scale and at speed. Xandr Xandr, a part of Microsoft Advertising, powers a global marketplace for premium advertising. Our data-enabled technology platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace. Mindshare Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. Emerse Emerse is a fast growing Swedish adtech company offering SaaS products in the areas of Machine Learning for marketing and programmatic advertising. From 2007, Emerse technology has been used by many well-known customers. BidTheatre With BidTheatre DSP, marketers get unified and efficient access to the fragmented European media landscape. With campaigns such as display, video, audio and DOOH BidTheatre helps marketers to reach their target audience at the right time and place throughout the whole customer journey. Adform Adform is the only global, independent, and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – enables seamless management of the whole campaign lifecycle. Matterkind Matterkind strengthens connectivity between brands and their audiences, through trusted partnership, excellence, and expertise. Part of Kinesso, the marketing technology unit of The Interpublic Group of Companies, Inc. (IPG). Adssets Adssets have taken complex technology and made it simple for the advertiser and consumer to communicate through our engaging ad formats. The Advertising Content Manager can deliver high-quality ads, with dynamic data to either direct channels or programmatically. Samhub Samhub adds more data to your customers and website traffic. We make it easy to understand your true target audience and marketing impact with detailed insights ready to be applied into your strategy. Adsquare Adsquare is a global audience & location intelligence company helping marketers understand consumers by connecting their digital and physical worlds. The Trade Desk The Trade Desk has created an independent media buying platform that helps marketers reach more customers in more places, with more transparency and choice at every stage. Amidays At Amidays, we help our clients achieve their goals by exploring new digital growth opportunities represented by a stronger and closer connection between marketing, technology and data. Visual Agency With an evidence-based, technology-enabled, and creative approach to problem-solving, whilst still being immersed in culture and storytelling, our campaigns focus on growth, scale, and measuring positive outcomes. KoOgCo KO OG CO is an integrated media and advertising agency. The advantage of our specialists and creators sitting shoulder to shoulder is that we can measure, learn and optimize continuously - both content and placement. smartclip smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for European broadcasters and publishers. Eyeota Eyeota is an audience technology company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets. Delta Projects Delta Projects AB is an independent tech provider that has offered targeted and intelligent advertising solutions since 2002. Media agencies and companies use our systems to buy, plan and optimize online display advertising. Nordic Data Resources NDR empowers brands to harness the full potential of audience data within the Nordic region. We offer a comprehensive suite of solutions for the Nordic region, encompassing Denmark, Finland, Norway, and Sweden, reaching over 27 million individuals. Audience Alliance Audience Alliance is a professional collabo-ration between some of Nordic adtech's influential developers and data providers. In partnership, we give publishers access to a full standardized audience taxonomy to enrich ad impressions with 1st-party data delivered on 1st-party cookies or ID-free. MTV Oy MTV Oy is Finland's leading commercial TV broadcasting company and video content company. It is the home for phenomena, discussion topics and stars. MTV is part of Telia Company – one of the biggest Nordic TV companies, which is leading the way for the development of the media industry. RTL AdAlliance RTL AdAlliance is the advertising sales house that provides a simplified gateway for inter-national and local brands to connect with their audiences through high-quality content publishers. We also offer all the advertising tech and services needed to make the very best transition to digital and addressable TV. Meet Our Data Partners Kantar By combining the deep expertise of people, data resources, benchmarks and innovative analytics and technology, Kantar helps clients understand people and inspire growth. TransUnion TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably and safely represented in the marketplace. Nordic Data Resources NDR empowers brands to harness the full potential of audience data within the Nordic region. We focus on the Nordic region, encompassing Denmark, Finland, Norway, and Sweden, reaching over 27 million individuals. InsightOne InsightOne provides clients with information, analytics and insight into consumer behavior and lifestyle in an increasingly complex and volatile market.

Supercharge Snap Targeting! Unleash the power of postal codes for pinpoint audience activation in your Snap Ad Sets. Snap Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Snap Activation Activating your audience in Snap is done by adding postal codes to your line items. You can add it to Snap by either utilizing the API or manually uploading postal codes. Follow the step-by-step guide to: Adform Activation through API Adform Activation through upload Every click is highlighted with the colour red . Check List ✓ Remove other geo-targeting options before using the API ✓ Save and publish your audience before using the API ✓ Refresh your page after you have pushed the audience with the API Email Support Snap Activation Through API Step #1 Pick Tab On the platform activation overview, pick "Snapchat ". Step #2 Sign In Login to Snap by clicking on the "Sign in " button. Step #3 Continue If you are already signed in, click the "Continue " button. Otherwise, follow the sign-in process. Step #4 Use Dropdown Menu Use the dropdown to identify the right campaign and the adset that your audience needs to be added to. Click "Push" and your audience will be added. Step #5 Ready To Target This is what it looks like when the postal codes are added to your adset. You are now ready to target. Snap Activation Through Upload Step #1 Pick Postal Codes Tab On the platform activation overview click on "Postal Codes ". Step #2 CSV Button Click on the "Download CSV" button. You are now downloading a .csv file containing all your postal codes. Note : We recommend you do not open it in Excel as it might ruin the formatting. Please use either TextEdit (Mac) or Notepad (Windows) to open the file. Step #3 Go To Ad-Set Go to your Snapchat Business Manager account. Go to your adset. Step #4 Upload Location Scroll down to the Locations section and click on "Upload Location in Bulk ". Step #5 Prepare Your File Prepare your file. Note : We recommend you do not open it in Excel as it might ruin the formatting. Please use either TextEdit (Mac) or Notepad (Windows) to open the file. Step #6 Postal Codes As Format Use the dropdown and choose postal codes as format. Paste in your postal codes from the downloaded file you opened in Step #5. Click "Upload ". Step #7 Save & Close This is how it will look like when they are added to your ads et. Click on "Save & close ". That’s it!

Access valuable resources at your fingertips! idfree.com's Download Docs section offers a library of downloadable materials like white papers, case studies, and user guides. Gain in-depth knowledge about IDFree's functionalities and discover how it can elevate your marketing campaigns. Introductions Our collection of introductions and white papers. Dive deeper into idfree.com targeting with our comprehensive library of official PDFs. These resources provide detailed introductions to our services and showcase our partnerships with some of the biggest names in advertising. We kindly remind you that by downloading, you accept our Terms of Use . Reach Us About Us Callback Newsletter From research to online activation Buy Or Build Audiences Create identity-safe campaigns by combining consumer insight data variables in a single market and/or cross countries. See our audience lists with data categories available per country. Introduction About IDFree.com In collaboration with our trusted partners, idfree.com helps modern marketers seamlessly transition to non-individual targeting. We provide access to a rich tapestry of 100% privacy-compliant consumer lifestyle data, empowering you to create highly effective campaigns without compromising user privacy. Introduction Activation Platforms We ask our platform partners for only 3 things : Relevant API documentation from the platform partner A sandbox account for testing Access to normal API support White Paper Beyond The Usual: Deadspots We introduce data-driven "deadspots", driven by some of our innovative clients who reject the rigid hunt for "hotspots" and work with nuanced targeting. Read more in "Flip The Script ". White Paper Micro-Targeting is Too Close The enormous amount of audience data in social media and the programmatic space, give you almost endless combinations. But What Is Wrong With Micro-Targeting? White Paper Why Neighbourhoods Matter We help our clients target neighbourhoods with the highest concentration of relevant consumer preferences and consumption patterns. Dig into why "neighbourhood " is our key unit. White Paper Google Going IDFree? Google says that UIDs for ad tracking are ethically problematic and could very soon become illegal. By late 2024, they will not be accepted in Google Ads, DV360 & YouTube. Read about our reactions . White Paper Precision Meets Privacy How can you ensure your message resonates with potential customers without compromising their privacy? Geo-targeted advertising is the answer! Download our white paper: Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising Introduction IDfree GO! IDfree Go! is the revolutionary digital/ programmatic advertising solution that streamlines campaign activation. Leverage the power of Kantar Media's TGI data – the leading source of consumer insights in the Nordics – to reach your target audience with laser precision, all within minutes.

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Stuck on idfree.com? Our comprehensive FAQ section offers clear and concise answers to your most pressing questions. Find the information you need to navigate idfree.com with confidence and unlock its full potential. Frequently Asked Q's Reach Us Download Docs Newsletter ! Widget Didn’t Load Check your internet and refresh this page. If that doesn’t work, contact us.

Target the right audience, every time! idfree.com's Audience Lists empower you to build laser-focused groups based on demographics, interests, and behaviours. Reach your ideal customers with maximum impact and drive campaign success. Audience Lists Country-Based Data Categories Future-proof consumer lifestyle data: Build it yourself or let us do the heavy lifting! idfree.com offers a user-friendly interface with drag-and-drop functionality for crafting custom audiences from our country-based data variables. Alternatively, our team can create them on your behalf. We kindly remind you that by downloading you accept our our Terms of Use . Reach Us Newsletter Germany Create identity-safe advertising by combining our consumer data variables for Germany. Download pdf Italy Create identity-safe advertising by combining our consumer data variables for Italy. Download pdf Spain Create identity-safe advertising by combining our consumer data variables for Spain. Download pdf The UK Create identity-safe advertising by combining our consumer data variables for the UK. Download pdf France Create identity-safe advertising by combining our consumer data variables for France. Download pdf Austria Create identity-safe advertising by combining our consumer data variables for Austria. Download pdf Netherlands Create identity-safe advertising by combining our consumer data variables for Netherlands. Download pdf Switzerland Create identity-safe advertising by combining our consumer data variables for Switzerland. Download pdf Poland Create identity-safe advertising by combining our consumer data variables for Poland. Download pdf Sweden Create identity-safe advertising by combining our consumer data variables for Sweden. Download pdf Norway Create identity-safe advertising by combining our consumer data variables for Norway. Download pdf Denmark Create identity-safe advertising by combining our consumer data variables for Denmark. Download pdf Finland Create identity-safe advertising by combining our consumer data variables for Finland. Download pdf All Lists Activate cross-country campaigns on all major channels in minutes. Download all lists . Download pdf

Our support team is always ready to help our idfree.com users through help pages, activation guides, FAQ and/or via email to support@idfree.com. Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FAQ Frequently Asked Questions IDFree Help The idfree.com tool is built to be extremely user-friendly. Users typically get easily acquainted with the dashboard and immediately start building audiences. But! We have a world-class support team for when things muddle up. Have a look at our central Help pages: • Get Started • Activation • Activate Guides • Platform Geo-formats • FAQ • Book a Demo • Reach idfree.com Help via email: support@idfree.com . Get Started Activation Guides Geo-Formats FAQ Based On Ethical Data Sources We can help you utilize your existing target groups created in Kantar Media. Or let you or us easily create custom audiences based on strong data sources like Mosaic™, Experian, and National Statistical Offices. Geo Targeting By Google Have a look at Google's geography targeting option in Display & Video 360 if you want details about Regional Targeting (for postal codes) or Proximity Targeting (for individual points of interest). Your Account Is An Audience Hub You have an overview of all your audiences and quick access to activate them through integrated platforms in the IDFree tool. Check out Get Started

Unleash the power of idfree.com! Our platform seamlessly integrates with various advertising platforms, optimizing delivery based on their specific geo-targeting formats. Platforms Geo-Formats Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Platform Geo-Formats What Can You Activate? We integrate with different platforms in different ways depending on the geo-format accepted by each platform. We are integrating with the best granularity possible. Go to Activation Guides for step-by-step help to activate on each platform. *Meta Postal codes will be pushed if your audience corresponds to more than 200 LL-coordinates. *DV360 Radius targeting is not available for YouTube line items.