Check out the video with a step-by-step guide to how we translate valuable Kantar Media consumer insights into meaningful marketing activation. Get Started Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Cookieless Neighbourhood Targeting Neighbourhoods Reflect Lifestyles Cookieless neighbourhood targeting exploits that we as humans tend to live in the same neighbourhoods with other people who share the same lifestyle as us. Our data engine identifies the most interesting neighbourhoods corresponding to your specific audience. These neighbourhoods are hot spots for your targeting due to the composition and density of the people living in them. Reading The Map This example shows where people are characterized as high-frequency internet shoppers. The circles work as a quality indicator. From red which has the lowest quality to the greenest which has the most interesting profile. Our system would recommend targeting the greenest areas. Download pdf Example showing where people are characterized as high-frequency shoppers. Get Started From Research & Insights To Activation idfree.com offers a powerful solution to translate valuable research and insights into meaningful marketing activation. This is done by our data engine which identifies the most interesting lifestyles and identifies their corresponding neighbourhoods in one seamless process. Step-by-step Check out the video with a step-by-step guide to how we translate valuable Kantar Media (formerly "Kantar TGI") consumer insights into meaningful marketing activation. Activate your Kantar Media target groups in all your digital media buying. Watch on YouTube .

Our Partnerships page explores collaboration opportunities. idfree.com integrates seamlessly with various marketing tools and platforms. Discover how partnerships can unlock new possibilities and propel your marketing efforts forward. Partnerships Build Privacy-Safe Target Audiences (pre-built or custom) for instant multi-channel activation. Depending on a targeting process, we contribute with: Privacy-safe audience data to our partners and clients. Self-service targeting tool for partners and clients through idfree.com. Integrated activation through idfree.com Go! to Nordic audiences built in Kantar Media TGI. In every case, we help make digital advertising well-researched, easy to control, and fast to activate. Partner Insight Activation Platforms Meet Our Commercial Partners Kantar Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We collect our data digitally and share our insights in real-time – at scale and at speed. Xandr Xandr, a part of Microsoft Advertising, powers a global marketplace for premium advertising. Our data-enabled technology platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace. Mindshare Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. Emerse Emerse is a fast growing Swedish adtech company offering SaaS products in the areas of Machine Learning for marketing and programmatic advertising. From 2007, Emerse technology has been used by many well-known customers. BidTheatre With BidTheatre DSP, marketers get unified and efficient access to the fragmented European media landscape. With campaigns such as display, video, audio and DOOH BidTheatre helps marketers to reach their target audience at the right time and place throughout the whole customer journey. Adform Adform is the only global, independent, and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – enables seamless management of the whole campaign lifecycle. Matterkind Matterkind strengthens connectivity between brands and their audiences, through trusted partnership, excellence, and expertise. Part of Kinesso, the marketing technology unit of The Interpublic Group of Companies, Inc. (IPG). Adssets Adssets have taken complex technology and made it simple for the advertiser and consumer to communicate through our engaging ad formats. The Advertising Content Manager can deliver high-quality ads, with dynamic data to either direct channels or programmatically. Samhub Samhub adds more data to your customers and website traffic. We make it easy to understand your true target audience and marketing impact with detailed insights ready to be applied into your strategy. Adsquare Adsquare is a global audience & location intelligence company helping marketers understand consumers by connecting their digital and physical worlds. The Trade Desk The Trade Desk has created an independent media buying platform that helps marketers reach more customers in more places, with more transparency and choice at every stage. Amidays At Amidays, we help our clients achieve their goals by exploring new digital growth opportunities represented by a stronger and closer connection between marketing, technology and data. Visual Agency With an evidence-based, technology-enabled, and creative approach to problem-solving, whilst still being immersed in culture and storytelling, our campaigns focus on growth, scale, and measuring positive outcomes. KoOgCo KO OG CO is an integrated media and advertising agency. The advantage of our specialists and creators sitting shoulder to shoulder is that we can measure, learn and optimize continuously - both content and placement. smartclip smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for European broadcasters and publishers. Eyeota Eyeota is an audience technology company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets. Delta Projects Delta Projects AB is an independent tech provider that has offered targeted and intelligent advertising solutions since 2002. Media agencies and companies use our systems to buy, plan and optimize online display advertising. Nordic Data Resources NDR empowers brands to harness the full potential of audience data within the Nordic region. We offer a comprehensive suite of solutions for the Nordic region, encompassing Denmark, Finland, Norway, and Sweden, reaching over 27 million individuals. Audience Alliance Audience Alliance is a professional collabo-ration between some of Nordic adtech's influential developers and data providers. In partnership, we give publishers access to a full standardized audience taxonomy to enrich ad impressions with 1st-party data delivered on 1st-party cookies or ID-free. MTV Oy MTV Oy is Finland's leading commercial TV broadcasting company and video content company. It is the home for phenomena, discussion topics and stars. MTV is part of Telia Company – one of the biggest Nordic TV companies, which is leading the way for the development of the media industry. RTL AdAlliance RTL AdAlliance is the advertising sales house that provides a simplified gateway for inter-national and local brands to connect with their audiences through high-quality content publishers. We also offer all the advertising tech and services needed to make the very best transition to digital and addressable TV. Meet Our Data Partners Kantar By combining the deep expertise of people, data resources, benchmarks and innovative analytics and technology, Kantar helps clients understand people and inspire growth. TransUnion TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably and safely represented in the marketplace. Nordic Data Resources NDR empowers brands to harness the full potential of audience data within the Nordic region. We focus on the Nordic region, encompassing Denmark, Finland, Norway, and Sweden, reaching over 27 million individuals. InsightOne InsightOne provides clients with information, analytics and insight into consumer behavior and lifestyle in an increasingly complex and volatile market.

Supercharge Snap Targeting! Unleash the power of postal codes for pinpoint audience activation in your Snap Ad Sets. Snap Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Snap Activation Activating your audience in Snap is done by adding postal codes to your line items. You can add it to Snap by either utilizing the API or manually uploading postal codes. Follow the step-by-step guide to: Adform Activation through API Adform Activation through upload Every click is highlighted with the colour red . Check List ✓ Remove other geo-targeting options before using the API ✓ Save and publish your audience before using the API ✓ Refresh your page after you have pushed the audience with the API Email Support Snap Activation Through API Step #1 Pick Tab On the platform activation overview, pick "Snapchat ". Step #2 Sign In Login to Snap by clicking on the "Sign in " button. Step #3 Continue If you are already signed in, click the "Continue " button. Otherwise, follow the sign-in process. Step #4 Use Dropdown Menu Use the dropdown to identify the right campaign and the adset that your audience needs to be added to. Click "Push" and your audience will be added. Step #5 Ready To Target This is what it looks like when the postal codes are added to your adset. You are now ready to target. Snap Activation Through Upload Step #1 Pick Postal Codes Tab On the platform activation overview click on "Postal Codes ". Step #2 CSV Button Click on the "Download CSV" button. You are now downloading a .csv file containing all your postal codes. Note : We recommend you do not open it in Excel as it might ruin the formatting. Please use either TextEdit (Mac) or Notepad (Windows) to open the file. Step #3 Go To Ad-Set Go to your Snapchat Business Manager account. Go to your adset. Step #4 Upload Location Scroll down to the Locations section and click on "Upload Location in Bulk ". Step #5 Prepare Your File Prepare your file. Note : We recommend you do not open it in Excel as it might ruin the formatting. Please use either TextEdit (Mac) or Notepad (Windows) to open the file. Step #6 Postal Codes As Format Use the dropdown and choose postal codes as format. Paste in your postal codes from the downloaded file you opened in Step #5. Click "Upload ". Step #7 Save & Close This is how it will look like when they are added to your ads et. Click on "Save & close ". That’s it!

Access valuable resources at your fingertips! idfree.com's Download Docs section offers a library of downloadable materials like white papers, case studies, and user guides. Gain in-depth knowledge about IDFree's functionalities and discover how it can elevate your marketing campaigns. Introductions Our collection of introductions and white papers. Dive deeper into idfree.com targeting with our comprehensive library of official PDFs. These resources provide detailed introductions to our services and showcase our partnerships with some of the biggest names in advertising. We kindly remind you that by downloading, you accept our Terms of Use . Reach Us About Us Callback Newsletter From research to online activation Buy Or Build Audiences Create identity-safe campaigns by combining consumer insight data variables in a single market and/or cross countries. See our audience lists with data categories available per country. Introduction About IDFree.com In collaboration with our trusted partners, idfree.com helps modern marketers seamlessly transition to non-individual targeting. We provide access to a rich tapestry of 100% privacy-compliant consumer lifestyle data, empowering you to create highly effective campaigns without compromising user privacy. Introduction Activation Platforms We ask our platform partners for only 3 things : Relevant API documentation from the platform partner A sandbox account for testing Access to normal API support White Paper Beyond The Usual: Deadspots We introduce data-driven "deadspots", driven by some of our innovative clients who reject the rigid hunt for "hotspots" and work with nuanced targeting. Read more in "Flip The Script ". White Paper Micro-Targeting is Too Close The enormous amount of audience data in social media and the programmatic space, give you almost endless combinations. But What Is Wrong With Micro-Targeting? White Paper Why Neighbourhoods Matter We help our clients target neighbourhoods with the highest concentration of relevant consumer preferences and consumption patterns. Dig into why "neighbourhood " is our key unit. White Paper Google Going IDFree? Google says that UIDs for ad tracking are ethically problematic and could very soon become illegal. By late 2024, they will not be accepted in Google Ads, DV360 & YouTube. Read about our reactions . White Paper Precision Meets Privacy How can you ensure your message resonates with potential customers without compromising their privacy? Geo-targeted advertising is the answer! Download our white paper: Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising Introduction IDfree GO! IDfree Go! is the revolutionary digital/ programmatic advertising solution that streamlines campaign activation. Leverage the power of Kantar Media's TGI data – the leading source of consumer insights in the Nordics – to reach your target audience with laser precision, all within minutes.

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Stuck on idfree.com? Our comprehensive FAQ section offers clear and concise answers to your most pressing questions. Find the information you need to navigate idfree.com with confidence and unlock its full potential. Frequently Asked Q's Reach Us Download Docs Newsletter ! Widget Didn’t Load Check your internet and refresh this page. If that doesn’t work, contact us.

Target the right audience, every time! idfree.com's Audience Lists empower you to build laser-focused groups based on demographics, interests, and behaviours. Reach your ideal customers with maximum impact and drive campaign success. Audience Lists Country-Based Data Categories Future-proof consumer lifestyle data: Build it yourself or let us do the heavy lifting! idfree.com offers a user-friendly interface with drag-and-drop functionality for crafting custom audiences from our country-based data variables. Alternatively, our team can create them on your behalf. We kindly remind you that by downloading you accept our our Terms of Use . Reach Us Newsletter Germany Create identity-safe advertising by combining our consumer data variables for Germany. Download pdf Italy Create identity-safe advertising by combining our consumer data variables for Italy. Download pdf Spain Create identity-safe advertising by combining our consumer data variables for Spain. Download pdf The UK Create identity-safe advertising by combining our consumer data variables for the UK. Download pdf France Create identity-safe advertising by combining our consumer data variables for France. Download pdf Austria Create identity-safe advertising by combining our consumer data variables for Austria. Download pdf Netherlands Create identity-safe advertising by combining our consumer data variables for Netherlands. Download pdf Switzerland Create identity-safe advertising by combining our consumer data variables for Switzerland. Download pdf Poland Create identity-safe advertising by combining our consumer data variables for Poland. Download pdf Sweden Create identity-safe advertising by combining our consumer data variables for Sweden. Download pdf Norway Create identity-safe advertising by combining our consumer data variables for Norway. Download pdf Denmark Create identity-safe advertising by combining our consumer data variables for Denmark. Download pdf Finland Create identity-safe advertising by combining our consumer data variables for Finland. Download pdf All Lists Activate cross-country campaigns on all major channels in minutes. Download all lists . Download pdf

Our support team is always ready to help our idfree.com users through help pages, activation guides, FAQ and/or via email to support@idfree.com. Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FAQ Frequently Asked Questions IDFree Help The idfree.com tool is built to be extremely user-friendly. Users typically get easily acquainted with the dashboard and immediately start building audiences. But! We have a world-class support team for when things muddle up. Have a look at our central Help pages: • Get Started • Activation • Activate Guides • Platform Geo-formats • FAQ • Book a Demo • Reach idfree.com Help via email: support@idfree.com . Get Started Activation Guides Geo-Formats FAQ Based On Ethical Data Sources We can help you utilize your existing target groups created in Kantar Media. Or let you or us easily create custom audiences based on strong data sources like Mosaic™, Experian, and National Statistical Offices. Geo Targeting By Google Have a look at Google's geography targeting option in Display & Video 360 if you want details about Regional Targeting (for postal codes) or Proximity Targeting (for individual points of interest). Your Account Is An Audience Hub You have an overview of all your audiences and quick access to activate them through integrated platforms in the IDFree tool. Check out Get Started

Unleash the power of idfree.com! Our platform seamlessly integrates with various advertising platforms, optimizing delivery based on their specific geo-targeting formats. Platforms Geo-Formats Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Platform Geo-Formats What Can You Activate? We integrate with different platforms in different ways depending on the geo-format accepted by each platform. We are integrating with the best granularity possible. Go to Activation Guides for step-by-step help to activate on each platform. *Meta Postal codes will be pushed if your audience corresponds to more than 200 LL-coordinates. *DV360 Radius targeting is not available for YouTube line items.

IDFree prioritizes data privacy and responsible marketing practices. Our Compliance page details our commitment to adhering to relevant regulations and industry standards. Learn how IDFree safeguards user data and ensures your campaigns operate within legal frameworks. Compliance 01 About GDPR The General Data Protection Regulation 2018 (GDPR) is the foremost part of the European Union’s legislative framework for consumer data privacy and security It replaces the previous Data Protection Directive 1995, with new tighter rules and more enforcement teeth And, together with the Privacy and Electronic Communications Regulations (PECR) , it means that the EU now has some of the strictest data protection laws in the world 03 About CCPA The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law. The law secures new privacy rights for California consumers, including: The right to know about the personal information a business collects about them and how it is used and shared; The right to delete personal information collected from them (with some exceptions) The right to opt out of the sale of their personal information; and The right to non-discrimination for exercising their CCPA rights 02 GDPR Data Categories Affected By Law Personal data that can identify an individual (eg. name, address, ID number, email) Web data, such as location, IP address, cookie data, and RFID tags Special Category Information like health and generic data, political opinions, biometric data, race, ethnicity, and sexual orientation 04 GDPR Data Subject Rights Right to be informed - companies must be transparent in their use of personal data Right to access - individuals must know exactly what data is stored and how it is processed Right to erasure - individuals must be able to correct inaccurate or incomplete data Right to restrict processing - individuals must be able to delete or remove any personal data on request Right to restrict processing - individuals can block or restrict the processing of their data Right to portability - individuals must be able to retain and reuse data for their own purposes Right to object - individuals are entitled to object to the use of their personal data Right of automated decision making and profiling - individuals are protected from the risks of potentially damaging decisions being made without human intervention 05 GDPR Severe Financial Penalties Companies may well have to invest considerable time and money integrating GDPR compliance into operational procedures This is because the EU has designed financial sanctions, so as to make GDPR non-compliance costly - up to €20 million or 4% of the global annual turnover (whichever is higher) The EU, together with subordinate national data protection agencies, has ramped up enforcement efforts in recent years Total GDPR fines have grown from $179 million to $1.2 billion between January 2021 and January 2022 - a sevenfold increase 06 GDPR For Non-EU Companies Most overseas companies that do business within the EU must actively respect the GDPR protocol This includes those offering EU data subjects goods or services (even when free) and those monitoring the behaviour of individuals within the block This is regardless of whether the company has an EU office or not - even having a website available in the EU can be enough for liability Regardless of where you're located, it's crucial to ensure that you are fully compliant with GDPR 07 GDPR Improving Marketing Strategies Beyond cementing trust with clients who are increasingly worried about online privacy, GDPR compliance brings many benefits for marketers: Sustainable marketing strategy Trust with clients and customers Accuracy, security, and organization of data Efficiency of Martech selection process Improved relationships with DPO, C-Suite, and other departments Peace of mind from conducting business in an ethical fashion Updated by idfree.com, November 2024 08 Disclaimer To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and the use of this website. Nothing in this disclaimer will: Limit or exclude our or your liability for death or personal injury; Limit or exclude our or your liability for fraud or fraudulent misrepresentation; Limit any of our or your liabilities in any way that is not permitted under applicable law; or Exclude any of our or your liabilities that may not be excluded under applicable law The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort and for breach of statutory duty As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

Reach millions across 19 countries! Target niche audiences with our privacy-compliant LL data (no Zip) - available on all major ad platforms for you and your clients. International Consumer Classification / LL-Format We offer LL-data (Longitude-Latitude - no zip codes) available to you/your clients on all major advertising platforms in: Australia, Canada, Denmark, Finland, France, Germany, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland, the UK, and the USA. We kindly remind you that by downloading you accept our Terms of Use . Download pdf Reach Us Internation Consumer Classicification ICC A1 Less affluent pre-family couples and singles A2 Less affluent young couples with children A3 Less affluent families with school-age children A4 Less affluent mature families and couples in retirement B1 Comfortable pre-family couples and singles B2 Comfortable young couples with children B3 Comfortable families with school-age children B4 Comfortable mature families & couples in retirement C1 Prosperous pre-family couples and singles C2 Prosperous young couples with children C3 Prosperous families with school-age children C4 Prosperous mature families & couples in retirement Currently 19 countries Finances Wealthy families Prosperous families Comfortable families Less Affluent families Example: Germany National Classifications DE | Digital CAMEO Group 1: Wealthy Households DE | Digital CAMEO Group 2: Affluent Professionals DE | Digital CAMEO Group 3: Flourishing Communities DE | Digital CAMEO Group 4: Comfortable Households DE | Digital CAMEO Group 5: Settled Society DE | Digital CAMEO Group 6: Modest Communities DE | Digital CAMEO Group 7: Hard Working Neighbourhoods DE | Digital CAMEO Group 8: Stretched Households DE | Digital CAMEO Group 9: Urban Travail Currently 19 countries Life Phases Pre-family couples and singles Young couples with children Families with school-age children Older families and mature couples Elders in retirement

Understand the terms and conditions governing your use of IDFree.com. This page outlines important information about data privacy, acceptable use, and limitations of the service. Review these terms before using IDFree.com to ensure a smooth and compliant experience. Terms of Use 01 Introduction These Website Standard Terms and Conditions written on this website shall manage your use of our website, idfree.com accessible at https://www.idfree.com . These Terms will be applied fully and affect your use of this Website. By using this Website, you agree to accept all terms and conditions written here. You must not use this Website if you disagree with any of this Website's Standard Terms and Conditions. 02 Intellectual Property Rights (IPR) Other than the content you own, idfree.com and/or its licencors own all the intellectual property rights and materials on this Website under these Terms. You are granted a limited license only to view the material contained on this Website. 03 Restrictions You are specifically restricted from all of the following: Publishing any Website material in any other media; Selling, sub-licensing, and/or otherwise commercializing any Website material; Publicly performing and/or showing any Website material; Using this Website in any way that is or may be damaging to this Website; Using this Website in any way that impacts user access to this Website; Using this Website contrary to applicable laws and regulations, or in any way may cause harm to the Website, or any person or business entity; Engaging in any data mining, data harvesting, data extracting, or any other similar activity about this Website; Use this Website to engage in any advertising or marketing. 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Please read our Privacy Policy . 07 Indemnification You hereby indemnify to the fullest extent idfree.com from and against any and/or all liabilities, costs, demands, causes of action, damages, and expenses arising in any way related to your breach of any of the provisions of these Terms. 06 Limitation Of Liability In no event shall idfree.com, nor any of its officers, directors, and employees, be held liable for anything arising out of or in any way connected with your use of this Website whether such liability is under contract. idfree.com, including its officers, directors, and employees shall not be held liable for any indirect, consequential, or special liability arising out of or in any way related to your use of this Website. 08 Severability If any provision of these Terms is found to be invalid under any applicable law, such provisions shall be deleted without affecting the remaining provisions herein. 09 Variation Of Terms idfree.com is permitted to revise these Terms at any time as it sees fit, and by using this Website you are expected to review these Terms regularly. 10 Assignment idfree.com can assign, transfer, and subcontract its rights and/or obligations under these Terms without any notification. However, you cannot assign, transfer, or subcontract any of your rights and/or obligations under these Terms. 11 Governing Law & Juridiction These Terms will be governed by and interpreted following the laws of Norway. You submit to the non-exclusive jurisdiction of the courts located in Norway for the resolution of any disputes. 12 Entire Agreement These Terms constitute the entire agreement between idfree.com and you concerning your use of this Website and supersede all prior agreements and understandings. 13 Disclaimer Updated by idfree.com, November 2024 To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and the use of this website. Nothing in this disclaimer will: Limit or exclude our or your liability for death or personal injury; Limit or exclude our or your liability for fraud or fraudulent misrepresentation; Limit any of our or your liabilities in any way that is not permitted under applicable law; or Exclude any of our or your liabilities that may not be excluded under applicable law The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort, and for breach of statutory duty. As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.