Privacy-safe targeting for the next generation. idfree.com offers access to rich, multi-layered audience segments without individual data. Build effective campaigns with 100% privacy compliance alongside our trusted partners. idfree.com Empowering Advertisers & Publishers With Privacy-Safe Geo-Targeting In collaboration with our trusted partners, idfree.com helps modern marketers seamlessly transition to non-individual targeting. We provide access to a rich tapestry of 100% privacy-compliant consumer lifestyle data, empowering you to create highly effective campaigns without compromising user privacy. Flexible Solutions for Every Need Leverage Pre-built Segments : For large advertisers, we offer pre-built audience segments within trusted data marketplaces from our respected partners. This allows you to quickly tap into established and reliable audience pools. Granular Audience Building: Take control with idfree.com's intuitive tool. Build hyper-targeted audiences from hundreds of data categories encompassing demographics, interests, and behaviors. Managed Audience Creation : Prefer a hands-off approach? Let our data experts craft the perfect audience for your campaign based on your specific brief. No matter your preference, idfree.com provides the tools and data to achieve your marketing goals while prioritizing consumer privacy. Unifying Europe idfree.com empowers brands and simplifies European ad campaigns with an expansion that brings 13 European countries under one platform. This enables advertisers and publishers to activate data-driven campaigns across 425+ million Europeans with unprecedented ease and privacy compliance. Press Release Partner Insight Hear From Industry Leaders Who Trust idfree.com Let our valued partners tell you why they not only leverage idfree.com for their own campaigns, but also recommend it to their clients: Unmatched Targeting & Reach: Our partners, like Kantar, Mindshare, and Equativ, appreciate the ability to precisely target audiences across various demographics and geographic locations – from local markets to international campaigns. Privacy-Safe Activation: Matterkind, BidTheatre, and other partners value our commitment to privacy-compliant data collection and activation, ensuring they can run effective campaigns without compromising user privacy. Actionable Insights: Partners like smartclip understand the importance of combining geographic and lifestyle data. IDFree.com empowers them to create highly targeted campaigns with clear audience insights. We're proud to be endorsed by these industry leaders. Check out the testimonials/Partner Insight where you'll hear firsthand how idfree.com helps achieve superior campaign results. Partner Insight Download pdf

We offer a wide variety of audience options that match most campaign strategies. The idfree.com activation is built on a privacy-first foundation that does not use any 3rd party cookies or rely on any PII information at all. Activation Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions What Can You Activate? Audience Options We offer a wide variety of audience options that match most campaign strategies. Whether it’s utilizing your existing target groups created in Kantar Media (formerly "Kantar TGI"), or creating custom audiences based on strong data sources like Mosaic™, Experian, and National Statistical Offices. Audience Options Kantar Media ("TGI") Audien ces Utilize the capability of activating your existing Kantar Media Audience. Custom Audiences Get assistance from our data experts and create custom audiences from the strongest data sources like Mosaic™, Experian, and National Statistical Offices. 1st-Party Audiences Identify the most interesting customers from your existing customer database and reach people with similar lifestyles. Where Can You Activate? Geo-Targeting Options The IDFree activation is built on a privacy-first foundation that does not use any 3rd party cookies or rely on any PII information at all. Geo-Targeting Options The IDFree tool is approved and vetted by all of the integrated platforms and utilises the geographical targeting options offered by each platform. For a better understanding of how you activate your IDFree audience, please see Activation Guides .

See just how easy it is to invite people to your team in the idfree.com tool. Invite Users Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FAQ Frequently Asked Questions Invite Users #Step 1. In your left sidebar, click on "Invite People ". This will prompt a pop-up. #Step 2. Choose the access in the dropdown and add the email(s) you want to invite to your IDFree account. Click "Send " to share it with your chosen emails. You are done!

Reach the Right People. Learn how to easily activate audiences in Adform with just postal codes. No complex setup required. Adform Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Adform Activation Activating your audience in Adform is done by adding postal codes to your line items. You can add it to Adform by either utilizing the API or manually uploading postal codes. Follow the step-by-step guide to: Adform Activation through API Adform Activation through upload Every click is highlighted with the colour red . Check List ✓ Remove other geo-targeting options before using the API ✓ Save and publish your audience before using the API ✓ Refresh your page after you have pushed the audience with the API Email Support Adform Activation Through API Step #1 Pick Tab On the platform activation ove rview, pick "Adform ". Step #2 Connect API Use your Adform credentials to sign in and connect the API. Step #3 Pick Line Item Use the dropdown to: Pick the Campaign Pick the Line item. This is where the postal codes will be added. You can see it in the geo-targeting section Click "Push " to add them Step #4 Success Screen Success screen showing that your postal codes are added to the picked campaign. Step #5 Postal Codes Added Here, you can see the postal codes added to your line item. It will look like this. Adform Activation Through Upload Step #1 Go To Postal Codes On the platform activation overview, click on "Postal Codes ". Step #2 Download CSV File Click on the "Download .csv button ". You now download a .csv file with all the postal codes. Attention : If you are opening the file in Excel you might change the formatting. We advise you to right-click on the file and open it in either NotePad (Windows) or TextEdit (Mac). Step #3 Go To Adform Line Item Now, go to your Adform line item. Go to the Targeting section, that’s where you are adding geo-targeting. Step #4 Postal Codes Click on the "Postal Codes button ". You need to specify a country before you add your postal codes. Step #5 Paste & Add Now, paste in your postal codes. Then simply click "Add " and your postal codes will be added to your line item. Attention : If you are opening the file in Excel, you might change the formatting. We advise you to right-click on the file and open it in either NotePad (Windows) or TextEdit (M ac). Step #6 Completed If you have done the steps with success, it will look like this.

Reach targeted audiences across multiple publishers instantly! Our integrated platform simplifies activation for advertisers, agencies, and publishers. Leverage country-based targeting to connect with the right people in the right places. Activation Platforms Integrated Activation Platforms Advertisers, agencies, and publishers can buy or build multi-layered audiences, and instantly activate to currently these integrated platforms: Facebook Instagram Snapchat DV360 Google Ads Adform Xandr BidTheatre Partner Insight Partners Integration

Sales service with docs and info about how to activate Kantar TGI Insights with cookieless neighbourhood targeting in the IDFree.com tool. PARTNERS CO-BRANDING SIGNIFICANT CONSUMER INSIGHT "We developed the IDFree targeting tool to ensure full protection of user privacy - both in the data model and the activation, and on all platforms. By partnering with Kantar, we make next-generation targeting available through a deep understanding of people from Kantar's TGI consumer data and activation on IDFree.com." - Per Kristian Tandberg General Manager, IDFree.com PARTNERS IN PRIVACY "Kantar’s TGI data is privacy-safe and leads to a real understanding of audience profiling, media planning and buying. As a born privacy-first solution, the IDFree.com targeting platform gives marketers new communication and targeting opportunities in the post-cookie ad world." - Ingvar Sandvik Marketing & Innovation Director, Kantar Kantar TGI Onepager This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Audience Sample This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. IDFree Onepager This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. IDFree Infographic This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. IDFree Integration This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Neighbourhoods This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. About IDFree.com Global Data Resources (GDR) is the owner and developer of the next-gen privacy-safe targeting tool IDFree.com. About Kantar Kantar Nordics is part of the global marketing research group Kantar, the world’s leading company in insights, analyses and consultancy services. With 30,000 employees and a presence in over 100 countries, we offer global coverage while having local knowledge about each geographic market. Kantar is the leading marketing research company in the Nordics. With experts in innovation, brand, communication, leadership, organisation, consumer activation and customer relations we give you facts, knowledge and insights which make it easier to make well-founded decisions and drive growth. We process information and insights which gives our clients support to make the right decisions. We work with market research, advice and insights in segmentation and positioning, brand and communication, product development, innovation, shopper, customer relations as well as develops organisations, employees and managers. We also perform opinion polls and are specialists in conducting interviews. Kantar in the Nordics is a leading supplier of audience measurements for newspapers, magazines, the Internet and TV, as well as providing rich consumer and media insights data through our Target Group Indexes (TGI). QUESTIONS? PLEASE REACH OUT TO US If you have a country rep., please reach them first. Find all of our contact details here . First Name Last Name Email Message Send Thanks for submitting!

Unleash the power of data-driven marketing with idfree.com! Our comprehensive platform simplifies target audience creation and activation across major digital platforms. Reach your ideal customers with laser precision, gain deeper audience insights, and achieve superior campaign results. Explore idfree.com today and discover a new era of marketing efficiency.   idfree.com Reach The Right Ones The Right Way Get Introduced idfree.com offers privacy-compliant geo-targeting for digital advertising. We achieve this by: Utilizing consumer research solely from ethical data sources This ensures transparency and user privacy are respected. Providing the IDFree targeting tool This tool simplifies reaching your desired audience across various channels (integrated channels, platforms, and social media) while adhering to privacy regulations. Partnering with reputable industry leaders These partnerships include data providers (Kantar, Eyeota), ad tech platforms (Adform), agencies, publishers, and national statistical offices. This collaboration ensures access to high-quality, reliable data. Audience Lists Partners Download pdf Find Us Here Reach Us First Name Last Name Email Write a message I consent to idfree.com collecting my name and email for this coversation. See Privacy Policy Send Thanks for reaching out to us!

Ditch cookies, embrace privacy! idfree.com helps marketers switch to ethical advertising with 100% privacy-safe consumer data. Target effectively without compromising user trust. About Us Target Smarter, Respect Privacy: The Power of Geo-Demographic Segmentation idfree.com is a platform for building targeted advertising campaigns that respect user privacy. It achieves this by using anonymous data, such as demographics and location, to reach your desired audience across various channels. Unlike traditional methods that rely on cookies, idfree.com complies with privacy regulations like GDPR and CCPA. This makes it an efficient tool for advertisers who want to navigate the changing landscape of online advertising. Download pdf Newsletter Offices & Reps. Together With Our Partners, We Are Present Globally Amsterdam Berlin Copenhagen Denver Gothenburg Hamburg Helsinki Lisbon London Madrid Valletta Milan New York Oslo Poznan Stockholm Tokyo Partner Insight Newsletter Get To Know Us Where Is Our Voice? Newsletter Newsletter on LinkedIn LinkedIn Press Room Introduction pdfs Reach Us Download pdf

Simplify Xandr Audience Activation. Discover a step-by-step approach to creating advertiser-level location lists and take control of your Xandr targeting. Xandr Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Xandr Activation To activate in Xandr, we rely on the manual creation of an advertiser-level location list since Xandr’s API does not support authentication with 2FA sign-in. For now, please have a look at the DV360 Guide for the steps similar to Xandr activation. Check List ✓ Create the advertiser-level location list on the right advertiser ✓ You can apply multiple location lists to your campaign ✓ Radius targeting isn’t available for YouTube Line Items Email Support More to Come! Xandr activation follows the standard steps to audience activation on IDFree.com. Currently, we can not show you the steps but we are working on a guide for you. Please see the DV360 Guide for steps similar to Xandr activation. Please reach out to our Support Team at support@idfree.com if you have any questions about Xandr activation.

Unleash Precision Targeting. Download a free CSV file packed with postal codes! Upload it directly to your platform and supercharge your location-based marketing. Postal Codes Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Postal Codes Activation If you prefer to download a .csv file with a list of postal codes that you can manually upload to your preferred platform, it’s very easy to do with IDFree.com access. Follow the step-by-step guide to start downloading your postal codes. Every click is highlighted with the color red . Email Support Step #1 Pick Tab Pick the Postal Codes tab in the Platform Activation overview. Step #2 CSV Button Click the "Download CSV " button. The .csv file will be downloaded locally on your computer. Step #3 Copy-Paste Postal Codes You now have the file saved locally. You can copy-paste the postal codes into your preferred platforms or upload the file.

Log In This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Log In Section Title Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Section Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Slide Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content.

Our Privacy Policy clarifies how we collect, use, and disclose user information. Understand your rights regarding your data and gain peace of mind knowing IDFree prioritizes responsible data management practices. Privacy Policy 01 Introduction At IDFree, accessible from https://www.idfree.com , one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by idfree.com and how we use it. If you have questions or require more information about our Privacy Policy, do not hesitate to contact us . This Privacy Policy applies only to our online activities and is valid for visitors to our website concerning the information that they share and/or collect on idfree.com. This policy does not apply to any information collected offline or via channels other than this website. 03 Information We Collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. 02 Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. For our Terms and Conditions, please visit Terms of Use. 04 How Do We Use Your Information? We use the information we collect in various ways, including: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud 05 Log Files idfree.com follows a standard procedure for using log files. These files log visitors when they visit websites. All hosting companies do this and are a part of hosting services' analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any personally identifiable information. The purpose of the information is to analyze trends, administer the site, track users' movement on the website, and gather demographic information. 06 Cookies And Web Beacons Like any other website, idfree.com uses cookies. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read What Are Cookies . 07 Third-Party Privacy Policies IDFree.com's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt out of certain options. You can choose to disable cookies through your browser options. More detailed information about cookie management with specific web browsers can be found on the browsers' respective websites. 08 Third-Party Integrations Through the use of idfree.com, you can activate your created audience on selected third-party platforms. Users have always full control to remove access to any third-party integration through the API section. Google Ads How we access Google Data When activating Google Ads, Idfree.com is asking for user consent to receive your open info from Google, and access your Google Ads campaigns. This is essential to apply the right audience to the right Google Ads Account and Google Ads Campaign. How we use Google Data We are only using the critical informa-tion that is needed to activate the idfree.com audience in the clients' Google Ads campaigns. It is required to have access to the user's Google Ads campaigns to apply the created audience from idfree.com to their Google Ads campaign. When working with the API the user only needs to pick a) Google Ads Account and b) Google Ads Campaign to apply the geographical units to the right campaign. How we store Google Data We do not store any Google data. How we share Google Data We do not share any Google data. 09 CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's data, not sell the consumer's data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us . 10 GDPR Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access You have the right to request copies of your data. We may charge you a small fee for this service. The right to rectification You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure You have the right to request that we erase your data, under certain conditions. The right to restrict processing You have the right to request that we restrict the processing of your data, under certain conditions. The right to object to processing You have the right to object to our processing of your data, under certain conditions. The right to data portability You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us . 11 Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. IDFree does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records. Updated by idfree.com, November 2024 12 Disclaimer To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and the use of this website. Nothing in this disclaimer will: Limit or exclude our or your liability for death or personal injury; Limit or exclude our or your liability for fraud or fraudulent misrepresentation; Limit any of our or your liabilities in any way that is not permitted under applicable law; or Exclude any of our or your liabilities that may not be excluded under applicable law The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort, and for breach of statutory duty As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.