IDFree prioritizes data privacy and responsible marketing practices. Our Compliance page details our commitment to adhering to relevant regulations and industry standards. Learn how IDFree safeguards user data and ensures your campaigns operate within legal frameworks. Compliance 01 About GDPR The General Data Protection Regulation 2018 (GDPR) is the foremost part of the European Union’s legislative framework for consumer data privacy and security It replaces the previous Data Protection Directive 1995, with new tighter rules and more enforcement teeth And, together with the Privacy and Electronic Communications Regulations (PECR) , it means that the EU now has some of the strictest data protection laws in the world 03 About CCPA The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law. The law secures new privacy rights for California consumers, including: The right to know about the personal information a business collects about them and how it is used and shared; The right to delete personal information collected from them (with some exceptions) The right to opt out of the sale of their personal information; and The right to non-discrimination for exercising their CCPA rights 02 GDPR Data Categories Affected By Law Personal data that can identify an individual (eg. name, address, ID number, email) Web data, such as location, IP address, cookie data, and RFID tags Special Category Information like health and generic data, political opinions, biometric data, race, ethnicity, and sexual orientation 04 GDPR Data Subject Rights Right to be informed - companies must be transparent in their use of personal data Right to access - individuals must know exactly what data is stored and how it is processed Right to erasure - individuals must be able to correct inaccurate or incomplete data Right to restrict processing - individuals must be able to delete or remove any personal data on request Right to restrict processing - individuals can block or restrict the processing of their data Right to portability - individuals must be able to retain and reuse data for their own purposes Right to object - individuals are entitled to object to the use of their personal data Right of automated decision making and profiling - individuals are protected from the risks of potentially damaging decisions being made without human intervention 05 GDPR Severe Financial Penalties Companies may well have to invest considerable time and money integrating GDPR compliance into operational procedures This is because the EU has designed financial sanctions, so as to make GDPR non-compliance costly - up to €20 million or 4% of the global annual turnover (whichever is higher) The EU, together with subordinate national data protection agencies, has ramped up enforcement efforts in recent years Total GDPR fines have grown from $179 million to $1.2 billion between January 2021 and January 2022 - a sevenfold increase 06 GDPR For Non-EU Companies Most overseas companies that do business within the EU must actively respect the GDPR protocol This includes those offering EU data subjects goods or services (even when free) and those monitoring the behaviour of individuals within the block This is regardless of whether the company has an EU office or not - even having a website available in the EU can be enough for liability Regardless of where you're located, it's crucial to ensure that you are fully compliant with GDPR 07 GDPR Improving Marketing Strategies Beyond cementing trust with clients who are increasingly worried about online privacy, GDPR compliance brings many benefits for marketers: Sustainable marketing strategy Trust with clients and customers Accuracy, security, and organization of data Efficiency of Martech selection process Improved relationships with DPO, C-Suite, and other departments Peace of mind from conducting business in an ethical fashion Updated by idfree.com, November 2024 08 Disclaimer To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and the use of this website. Nothing in this disclaimer will: Limit or exclude our or your liability for death or personal injury; Limit or exclude our or your liability for fraud or fraudulent misrepresentation; Limit any of our or your liabilities in any way that is not permitted under applicable law; or Exclude any of our or your liabilities that may not be excluded under applicable law The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort and for breach of statutory duty As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

Reach millions across 19 countries! Target niche audiences with our privacy-compliant LL data (no Zip) - available on all major ad platforms for you and your clients. International Consumer Classification / LL-Format We offer LL-data (Longitude-Latitude - no zip codes) available to you/your clients on all major advertising platforms in: Australia, Canada, Denmark, Finland, France, Germany, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland, the UK, and the USA. We kindly remind you that by downloading you accept our Terms of Use . Download pdf Reach Us Internation Consumer Classicification ICC A1 Less affluent pre-family couples and singles A2 Less affluent young couples with children A3 Less affluent families with school-age children A4 Less affluent mature families and couples in retirement B1 Comfortable pre-family couples and singles B2 Comfortable young couples with children B3 Comfortable families with school-age children B4 Comfortable mature families & couples in retirement C1 Prosperous pre-family couples and singles C2 Prosperous young couples with children C3 Prosperous families with school-age children C4 Prosperous mature families & couples in retirement Currently 19 countries Finances Wealthy families Prosperous families Comfortable families Less Affluent families Example: Germany National Classifications DE | Digital CAMEO Group 1: Wealthy Households DE | Digital CAMEO Group 2: Affluent Professionals DE | Digital CAMEO Group 3: Flourishing Communities DE | Digital CAMEO Group 4: Comfortable Households DE | Digital CAMEO Group 5: Settled Society DE | Digital CAMEO Group 6: Modest Communities DE | Digital CAMEO Group 7: Hard Working Neighbourhoods DE | Digital CAMEO Group 8: Stretched Households DE | Digital CAMEO Group 9: Urban Travail Currently 19 countries Life Phases Pre-family couples and singles Young couples with children Families with school-age children Older families and mature couples Elders in retirement

Reach targeted audiences across multiple publishers instantly! Our integrated platform simplifies activation for advertisers, agencies, and publishers. Leverage country-based targeting to connect with the right people in the right places. Activation Platforms Integrated Activation Platforms Advertisers, agencies, and publishers can buy or build multi-layered audiences, and instantly activate to currently these integrated platforms: Facebook Instagram Snapchat DV360 Google Ads Adform Xandr BidTheatre Partner Insight Partners Integration

Sales service with docs and info about how to activate Kantar TGI Insights with cookieless neighbourhood targeting in the IDFree.com tool. PARTNERS CO-BRANDING SIGNIFICANT CONSUMER INSIGHT "We developed the IDFree targeting tool to ensure full protection of user privacy - both in the data model and the activation, and on all platforms. By partnering with Kantar, we make next-generation targeting available through a deep understanding of people from Kantar's TGI consumer data and activation on IDFree.com." - Per Kristian Tandberg General Manager, IDFree.com PARTNERS IN PRIVACY "Kantar’s TGI data is privacy-safe and leads to a real understanding of audience profiling, media planning and buying. As a born privacy-first solution, the IDFree.com targeting platform gives marketers new communication and targeting opportunities in the post-cookie ad world." - Ingvar Sandvik Marketing & Innovation Director, Kantar Kantar TGI Onepager This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Audience Sample This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. IDFree Onepager This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. IDFree Infographic This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. IDFree Integration This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Neighbourhoods This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. About IDFree.com Global Data Resources (GDR) is the owner and developer of the next-gen privacy-safe targeting tool IDFree.com. About Kantar Kantar Nordics is part of the global marketing research group Kantar, the world’s leading company in insights, analyses and consultancy services. With 30,000 employees and a presence in over 100 countries, we offer global coverage while having local knowledge about each geographic market. Kantar is the leading marketing research company in the Nordics. With experts in innovation, brand, communication, leadership, organisation, consumer activation and customer relations we give you facts, knowledge and insights which make it easier to make well-founded decisions and drive growth. We process information and insights which gives our clients support to make the right decisions. We work with market research, advice and insights in segmentation and positioning, brand and communication, product development, innovation, shopper, customer relations as well as develops organisations, employees and managers. We also perform opinion polls and are specialists in conducting interviews. Kantar in the Nordics is a leading supplier of audience measurements for newspapers, magazines, the Internet and TV, as well as providing rich consumer and media insights data through our Target Group Indexes (TGI). QUESTIONS? PLEASE REACH OUT TO US If you have a country rep., please reach them first. Find all of our contact details here . First Name Last Name Email Message Send Thanks for submitting!

Unleash the power of data-driven marketing with idfree.com! Our comprehensive platform simplifies target audience creation and activation across major digital platforms. Reach your ideal customers with laser precision, gain deeper audience insights, and achieve superior campaign results. Explore idfree.com today and discover a new era of marketing efficiency.   idfree.com Reach The Right Ones The Right Way Get Introduced idfree.com offers privacy-compliant geo-targeting for digital advertising. We achieve this by: Utilizing consumer research solely from ethical data sources This ensures transparency and user privacy are respected. Providing the IDFree targeting tool This tool simplifies reaching your desired audience across various channels (integrated channels, platforms, and social media) while adhering to privacy regulations. Partnering with reputable industry leaders These partnerships include data providers (Kantar, Eyeota), ad tech platforms (Adform), agencies, publishers, and national statistical offices. This collaboration ensures access to high-quality, reliable data. Audience Lists Partners Download pdf Find Us Here Reach Us First Name Last Name Email Write a message I consent to idfree.com collecting my name and email for this coversation. See Privacy Policy Send Thanks for reaching out to us!

Ditch cookies, embrace privacy! idfree.com helps marketers switch to ethical advertising with 100% privacy-safe consumer data. Target effectively without compromising user trust. About Us Target Smarter, Respect Privacy: The Power of Geo-Demographic Segmentation idfree.com is a platform for building targeted advertising campaigns that respect user privacy. It achieves this by using anonymous data, such as demographics and location, to reach your desired audience across various channels. Unlike traditional methods that rely on cookies, idfree.com complies with privacy regulations like GDPR and CCPA. This makes it an efficient tool for advertisers who want to navigate the changing landscape of online advertising. Download pdf Newsletter Offices & Reps. Together With Our Partners, We Are Present Globally Amsterdam Berlin Copenhagen Denver Gothenburg Hamburg Helsinki Lisbon London Madrid Valletta Milan New York Oslo Poznan Stockholm Tokyo Partner Insight Newsletter Get To Know Us Where Is Our Voice? Newsletter Newsletter on LinkedIn LinkedIn Press Room Introduction pdfs Reach Us Download pdf

Simplify Xandr Audience Activation. Discover a step-by-step approach to creating advertiser-level location lists and take control of your Xandr targeting. Xandr Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Xandr Activation To activate in Xandr, we rely on the manual creation of an advertiser-level location list since Xandr’s API does not support authentication with 2FA sign-in. For now, please have a look at the DV360 Guide for the steps similar to Xandr activation. Check List ✓ Create the advertiser-level location list on the right advertiser ✓ You can apply multiple location lists to your campaign ✓ Radius targeting isn’t available for YouTube Line Items Email Support More to Come! Xandr activation follows the standard steps to audience activation on IDFree.com. Currently, we can not show you the steps but we are working on a guide for you. Please see the DV360 Guide for steps similar to Xandr activation. Please reach out to our Support Team at support@idfree.com if you have any questions about Xandr activation.

Unleash Precision Targeting. Download a free CSV file packed with postal codes! Upload it directly to your platform and supercharge your location-based marketing. Postal Codes Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Postal Codes Activation If you prefer to download a .csv file with a list of postal codes that you can manually upload to your preferred platform, it’s very easy to do with IDFree.com access. Follow the step-by-step guide to start downloading your postal codes. Every click is highlighted with the color red . Email Support Step #1 Pick Tab Pick the Postal Codes tab in the Platform Activation overview. Step #2 CSV Button Click the "Download CSV " button. The .csv file will be downloaded locally on your computer. Step #3 Copy-Paste Postal Codes You now have the file saved locally. You can copy-paste the postal codes into your preferred platforms or upload the file.

Log In This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Log In Section Title Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Small Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Section Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content and make sure to add any relevant details or information that you want to share with your visitors. Slide Title This is a Paragraph. Click on "Edit Text" or double click on the text box to start editing the content.

Our Privacy Policy clarifies how we collect, use, and disclose user information. Understand your rights regarding your data and gain peace of mind knowing IDFree prioritizes responsible data management practices. Privacy Policy 01 Introduction At IDFree, accessible from https://www.idfree.com , one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by idfree.com and how we use it. If you have questions or require more information about our Privacy Policy, do not hesitate to contact us . This Privacy Policy applies only to our online activities and is valid for visitors to our website concerning the information that they share and/or collect on idfree.com. This policy does not apply to any information collected offline or via channels other than this website. 03 Information We Collect The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number. 02 Consent By using our website, you hereby consent to our Privacy Policy and agree to its terms. For our Terms and Conditions, please visit Terms of Use. 04 How Do We Use Your Information? We use the information we collect in various ways, including: Provide, operate, and maintain our website Improve, personalize, and expand our website Understand and analyze how you use our website Develop new products, services, features, and functionality Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes Send you emails Find and prevent fraud 05 Log Files idfree.com follows a standard procedure for using log files. These files log visitors when they visit websites. All hosting companies do this and are a part of hosting services' analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any personally identifiable information. The purpose of the information is to analyze trends, administer the site, track users' movement on the website, and gather demographic information. 06 Cookies And Web Beacons Like any other website, idfree.com uses cookies. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. For more general information on cookies, please read What Are Cookies . 07 Third-Party Privacy Policies IDFree.com's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt out of certain options. You can choose to disable cookies through your browser options. More detailed information about cookie management with specific web browsers can be found on the browsers' respective websites. 08 Third-Party Integrations Through the use of idfree.com, you can activate your created audience on selected third-party platforms. Users have always full control to remove access to any third-party integration through the API section. Google Ads How we access Google Data When activating Google Ads, Idfree.com is asking for user consent to receive your open info from Google, and access your Google Ads campaigns. This is essential to apply the right audience to the right Google Ads Account and Google Ads Campaign. How we use Google Data We are only using the critical informa-tion that is needed to activate the idfree.com audience in the clients' Google Ads campaigns. It is required to have access to the user's Google Ads campaigns to apply the created audience from idfree.com to their Google Ads campaign. When working with the API the user only needs to pick a) Google Ads Account and b) Google Ads Campaign to apply the geographical units to the right campaign. How we store Google Data We do not store any Google data. How we share Google Data We do not share any Google data. 09 CCPA Privacy Rights (Do Not Sell My Personal Information) Under the CCPA, among other rights, California consumers have the right to: Request that a business that collects a consumer's data disclose the categories and specific pieces of personal data that a business has collected about consumers. Request that a business delete any personal data about the consumer that a business has collected. Request that a business that sells a consumer's data, not sell the consumer's data. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us . 10 GDPR Protection Rights We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access You have the right to request copies of your data. We may charge you a small fee for this service. The right to rectification You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete. The right to erasure You have the right to request that we erase your data, under certain conditions. The right to restrict processing You have the right to request that we restrict the processing of your data, under certain conditions. The right to object to processing You have the right to object to our processing of your data, under certain conditions. The right to data portability You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us . 11 Children's Information Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. IDFree does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records. Updated by idfree.com, November 2024 12 Disclaimer To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and the use of this website. Nothing in this disclaimer will: Limit or exclude our or your liability for death or personal injury; Limit or exclude our or your liability for fraud or fraudulent misrepresentation; Limit any of our or your liabilities in any way that is not permitted under applicable law; or Exclude any of our or your liabilities that may not be excluded under applicable law The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort, and for breach of statutory duty As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

Connect with the IDFree team! Our contact page provides multiple ways to reach us, including email, phone, and a contact form. Whether you have questions, need support, or want to explore partnership opportunities, we're here to help. Who To Reach General Manager Per Kristian Tandberg Per Kristian Tandberg +47 930 21 999 pkt@idfree.com VP Strategic Partnerships Göran Eklöf Göran Eklöf +46 708 679 178 goran.eklof@idfree.com Chief Operating Officer Gunnar Kihl Gunnar Kihl +47 40 55 07 93 gunnar.kihl@idfree.com Chief Data Officer Ulrik Larsen Ulrik Larsen Email only ulrik.larsen@idfree.com Head Of Marketing Press Officer Janne Larsen Janne Larsen +45 27 21 88 18 janne.larsen@idfree.com Reach Us Reach our VP Partnerships Reach our Press Officer Book a Call Back First Name Last Name Email Message Send Thanks for reaching out to us!

Take Control. idfree.com's activation guides walk you through data activation, so you can start targeting your ideal audience today. Activation Guides Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Activation Guides With our activation guides, you are all set to take charge of the process and make the data work for you. idfree.com integrates with different platforms in different ways depending on the geo-format accepted by each platform. #DV360 How to activate your audience in DV360 by relying on the manual creation of an advertiser-level location list. DV360 Activation Guide #Adform How to activate your audience in Adform by adding postal codes to your line items. Adform Activation Guide #Meta How to activate your audience in Meta by adding postal codes to your Adset. Meta Activation Guide #Xandr How to activate your audience in Xandr through a manual creation of advertiser-level location list. Xandr Activation Guide #Snap How to activate your audience in Snap by adding postal codes to your Adset. Snap Activation Guide #Download Postal Codes How to download a .csv file with a list of postal codes that you can manually upload to your preferred platform. Postal Codes Activation Guide #Download LL-Coordinates How to download a .csv file with a list of LL-Coordinates that you can manually upload to your preferred platform. LL-Coordinates Activation Guide