Take Control. idfree.com's activation guides walk you through data activation, so you can start targeting your ideal audience today. Activation Guides Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Activation Guides With our activation guides, you are all set to take charge of the process and make the data work for you. idfree.com integrates with different platforms in different ways depending on the geo-format accepted by each platform. #DV360 How to activate your audience in DV360 by relying on the manual creation of an advertiser-level location list. DV360 Activation Guide #Adform How to activate your audience in Adform by adding postal codes to your line items. Adform Activation Guide #Meta How to activate your audience in Meta by adding postal codes to your Adset. Meta Activation Guide #Xandr How to activate your audience in Xandr through a manual creation of advertiser-level location list. Xandr Activation Guide #Snap How to activate your audience in Snap by adding postal codes to your Adset. Snap Activation Guide #Download Postal Codes How to download a .csv file with a list of postal codes that you can manually upload to your preferred platform. Postal Codes Activation Guide #Download LL-Coordinates How to download a .csv file with a list of LL-Coordinates that you can manually upload to your preferred platform. LL-Coordinates Activation Guide

Reach your audience instantly with IDfree GO! Activate powerful Kantar Media segments across top platforms like Facebook, Snap & more. Developed by Global Data Resources, IDfree GO! simplifies privacy-compliant targeting. IDfree GO! Unleash Powerful Audience Targeting In Minutes with IDfree GO! IDfree Go! is the revolutionary programmatic advertising solution that streamlines campaign activation. Leverage the power of Kantar Media's TGI data – the leading source of consumer insights in the Nordics – to reach your target audience with laser precision, all within minutes. Kantar's TGI Advantage Deep Consumer Understanding : Fuel your media planning and buying decisions with TGI's comprehensive data on demographics, lifestyles, media consumption habits, and brand preferences. Frictionless Activation : IDfree Go! seamlessly integrates with TGI data, enabling you to activate your campaigns directly from your research platform. No need for complex data manipulation or lengthy setup times. Available in the Nordics IDfree Go! empowers advertisers, agencies, and publishers across Denmark, Finland, Norway, and Sweden to unlock the full potential of data-driven advertising. Specifically: Denmark (Index Danmark): Gain in-depth insights into Danish consumer behavior. Finland (MIND): Target Finnish audiences with unparalleled precision. Norway (Forbruker & Media): Reach your ideal customers in the Norwegian market. Sweden (Orvesto): Craft effective campaigns tailored to Swedish consumers. Start reaching the right audience, faster, with IDfree Go! Partner Insight Download pdf Partners TGI: The Powerhouse Of Consumer Intelligence For Marketers IDfree GO! is provided in partnership with Kantar Media and Global Data Resources . TGI by Kantar Media isn't just data, it's a comprehensive understanding of your target audience. This single source empowers you to: Uncover Hidden Insights : TGI delves into consumer attitudes, motivations, media consumption, and purchasing behaviors, revealing hidden opportunities for your brand. Plan Smarter Campaigns : Armed with TGI's rich data, you can make data-driven decisions for effective media planning and campaign allocation, maximizing your return on investment. Activate High-Value Audiences : Identify and target the most valuable audiences for your brand with laser precision. TGI data allows you to create highly targeted segments that resonate with your ideal customers. Privacy by Design All TGI respondents fully consent to participate, and the data undergoes rigorous quality assurance with world-leading standards. This ensures you can leverage powerful consumer insights with complete confidence. TGI: Your Key to Marketing Success TGI empowers you to make informed decisions at every stage of your marketing journey. Gain a deeper understanding of your audience, plan smarter campaigns, and activate the right people – all with the peace of mind that comes with privacy-safe data. Partner Insight Download pdf Features 01 Seamless Your audiences are directly transferred from strategy and planning to the digital trading desk. Access your audiences in minutes through a self-service integration with your chosen research platform. 02 Scalable Your audiences can be activated on all major platforms like Facebook, Google, Snapchat, TikTok. The model is built on a scalable method that gives you sufficient reach. You can even adjust it to campaign goals. 03 Safe Your audiences are created on privacy-by-design. Never touching any kind of PII or sensitive information. No worries about audiences affected by an ITP change or if Google excludes anything! This is a future-proof model.

Target Audiences Precisely. Learn how idfree.com simplifies DV360 audience activation with a step-by-step guide for creating advertiser-level location lists. DV 360 Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions DV360 Activation To activate in DV360, we rely on the manual creation of an advertiser-level location list as Google is currently updating their API. Follow the step-by-step guide. Every click is highlighted with the color red . Check List ✓ Create the advertiser-level location list on the right advertiser ✓ You can apply multiple location lists to your campaign ✓ Radius targeting isn’t available for YouTube Line Items Email Support Step #1 Location Lists Go to the appropriate advertiser. Expand the Resources tab in the left sidebar and click on "Location Lists". Step #2 Validate Location Create a new location list by giving it a name. Pick proximity targeting, and copy/paste your LL-coordinates from your downloaded .csv file. Click "Validate " to validate them. Now you add the location list on your line item. Step #3 Go To Line Item Go to your desired line item, and click "Add Targeting". Step #4 Geography Click "Geography". Step #5 Radius Click "Radius". Now, search for the desired location list. Simply click on it. Step #6 Adjust Radius Adjust the radius size to 1 km simply by clicking on the highlighted area. Adjust in the prompted box. Step #7 Apply Click "Apply". You are now targeting the LL-coordinates!

Ditch cookies, embrace privacy! idfree.com helps marketers switch to ethical advertising with 100% privacy-safe consumer data. Target effectively without compromising user trust. About Us idfree.com offers privacy-compliant geo-targeting for digital advertising. idfree.com is a platform for building targeted advertising campaigns that respect user privacy. It achieves this by using anonymous data, such as demographics and location, to reach your desired audience across various channels. Unlike traditional methods that rely on cookies, idfree.com complies with privacy regulations like GDPR and CCPA. This makes it an efficient tool for advertisers who want to navigate the changing landscape of online advertising. Download pdf Newsletter Offices & Reps. Together with our partners, we are present globally. Amsterdam Berlin Copenhagen Denver Gothenburg Hamburg Helsinki Lisbon London Madrid Valletta Milan New York Oslo Poznan Stockholm Tokyo Partners Speak Newsletter Get To Know Us Where Is Our Voice? Newsletter Newsletter on LinkedIn LinkedIn Press Room Introduction pdfs Reach Us Download pdf

Check out the video with a step-by-step guide to how we translate valuable Kantar Media consumer insights into meaningful marketing activation. Get Started Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Cookieless Neighbourhood Targeting Neighbourhoods Reflect Lifestyles Cookieless neighbourhood targeting exploits that we as humans tend to live in the same neighbourhoods with other people who share the same lifestyle as us. Our data engine identifies the most interesting neighbourhoods corresponding to your specific audience. These neighbourhoods are hot spots for your targeting due to the composition and density of the people living in them. Reading The Map This example shows where people are characterized as high-frequency internet shoppers. The circles work as a quality indicator. From red which has the lowest quality to the greenest which has the most interesting profile. Our system would recommend targeting the greenest areas. Download pdf Example showing where people are characterized as high-frequency shoppers. Get Started From Research & Insights To Activation idfree.com offers a powerful solution to translate valuable research and insights into meaningful marketing activation. This is done by our data engine which identifies the most interesting lifestyles and identifies their corresponding neighbourhoods in one seamless process. Step-by-step Check out the video with a step-by-step guide to how we translate valuable Kantar Media (formerly "Kantar TGI") consumer insights into meaningful marketing activation. Activate your Kantar Media target groups in all your digital media buying. Watch on YouTube .

Our Partnerships page explores collaboration opportunities. idfree.com integrates seamlessly with various marketing tools and platforms. Discover how partnerships can unlock new possibilities and propel your marketing efforts forward. Partnerships Build Privacy-Safe Target Audiences (pre-built or custom) for instant multi-channel activation. Depending on a targeting process, we contribute with: Privacy-safe audience data to our partners and clients. Self-service targeting tool for partners and clients through idfree.com. Integrated activation through idfree.com Go! to Nordic audiences built in Kantar Media TGI. In every case, we help make digital advertising well-researched, easy to control, and fast to activate. Partner Insight Activation Platforms Meet Our Commercial Partners Kantar Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide. We collect our data digitally and share our insights in real-time – at scale and at speed. Xandr Xandr, a part of Microsoft Advertising, powers a global marketplace for premium advertising. Our data-enabled technology platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace. Mindshare Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. Emerse Emerse is a fast growing Swedish adtech company offering SaaS products in the areas of Machine Learning for marketing and programmatic advertising. From 2007, Emerse technology has been used by many well-known customers. BidTheatre With BidTheatre DSP, marketers get unified and efficient access to the fragmented European media landscape. With campaigns such as display, video, audio and DOOH BidTheatre helps marketers to reach their target audience at the right time and place throughout the whole customer journey. Adform Adform is the only global, independent, and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – enables seamless management of the whole campaign lifecycle. Matterkind Matterkind strengthens connectivity between brands and their audiences, through trusted partnership, excellence, and expertise. Part of Kinesso, the marketing technology unit of The Interpublic Group of Companies, Inc. (IPG). Adssets Adssets have taken complex technology and made it simple for the advertiser and consumer to communicate through our engaging ad formats. The Advertising Content Manager can deliver high-quality ads, with dynamic data to either direct channels or programmatically. Samhub Samhub adds more data to your customers and website traffic. We make it easy to understand your true target audience and marketing impact with detailed insights ready to be applied into your strategy. Adsquare Adsquare is a global audience & location intelligence company helping marketers understand consumers by connecting their digital and physical worlds. The Trade Desk The Trade Desk has created an independent media buying platform that helps marketers reach more customers in more places, with more transparency and choice at every stage. Amidays At Amidays, we help our clients achieve their goals by exploring new digital growth opportunities represented by a stronger and closer connection between marketing, technology and data. Visual Agency With an evidence-based, technology-enabled, and creative approach to problem-solving, whilst still being immersed in culture and storytelling, our campaigns focus on growth, scale, and measuring positive outcomes. KoOgCo KO OG CO is an integrated media and advertising agency. The advantage of our specialists and creators sitting shoulder to shoulder is that we can measure, learn and optimize continuously - both content and placement. smartclip smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for European broadcasters and publishers. Eyeota Eyeota is an audience technology company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets. Delta Projects Delta Projects AB is an independent tech provider that has offered targeted and intelligent advertising solutions since 2002. Media agencies and companies use our systems to buy, plan and optimize online display advertising. Nordic Data Resources NDR empowers brands to harness the full potential of audience data within the Nordic region. We offer a comprehensive suite of solutions for the Nordic region, encompassing Denmark, Finland, Norway, and Sweden, reaching over 27 million individuals. Audience Alliance Audience Alliance is a professional collabo-ration between some of Nordic adtech's influential developers and data providers. In partnership, we give publishers access to a full standardized audience taxonomy to enrich ad impressions with 1st-party data delivered on 1st-party cookies or ID-free. MTV Oy MTV Oy is Finland's leading commercial TV broadcasting company and video content company. It is the home for phenomena, discussion topics and stars. MTV is part of Telia Company – one of the biggest Nordic TV companies, which is leading the way for the development of the media industry. RTL AdAlliance RTL AdAlliance is the advertising sales house that provides a simplified gateway for inter-national and local brands to connect with their audiences through high-quality content publishers. We also offer all the advertising tech and services needed to make the very best transition to digital and addressable TV. Meet Our Data Partners Kantar By combining the deep expertise of people, data resources, benchmarks and innovative analytics and technology, Kantar helps clients understand people and inspire growth. TransUnion TransUnion is a global information and insights company that makes trust possible between businesses and consumers, by ensuring that each consumer is reliably and safely represented in the marketplace. Nordic Data Resources NDR empowers brands to harness the full potential of audience data within the Nordic region. We focus on the Nordic region, encompassing Denmark, Finland, Norway, and Sweden, reaching over 27 million individuals. InsightOne InsightOne provides clients with information, analytics and insight into consumer behavior and lifestyle in an increasingly complex and volatile market.

Supercharge Snap Targeting! Unleash the power of postal codes for pinpoint audience activation in your Snap Ad Sets. Snap Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Snap Activation Activating your audience in Snap is done by adding postal codes to your line items. You can add it to Snap by either utilizing the API or manually uploading postal codes. Follow the step-by-step guide to: Adform Activation through API Adform Activation through upload Every click is highlighted with the colour red . Check List ✓ Remove other geo-targeting options before using the API ✓ Save and publish your audience before using the API ✓ Refresh your page after you have pushed the audience with the API Email Support Snap Activation Through API Step #1 Pick Tab On the platform activation overview, pick "Snapchat ". Step #2 Sign In Login to Snap by clicking on the "Sign in " button. Step #3 Continue If you are already signed in, click the "Continue " button. Otherwise, follow the sign-in process. Step #4 Use Dropdown Menu Use the dropdown to identify the right campaign and the adset that your audience needs to be added to. Click "Push" and your audience will be added. Step #5 Ready To Target This is what it looks like when the postal codes are added to your adset. You are now ready to target. Snap Activation Through Upload Step #1 Pick Postal Codes Tab On the platform activation overview click on "Postal Codes ". Step #2 CSV Button Click on the "Download CSV" button. You are now downloading a .csv file containing all your postal codes. Note : We recommend you do not open it in Excel as it might ruin the formatting. Please use either TextEdit (Mac) or Notepad (Windows) to open the file. Step #3 Go To Ad-Set Go to your Snapchat Business Manager account. Go to your adset. Step #4 Upload Location Scroll down to the Locations section and click on "Upload Location in Bulk ". Step #5 Prepare Your File Prepare your file. Note : We recommend you do not open it in Excel as it might ruin the formatting. Please use either TextEdit (Mac) or Notepad (Windows) to open the file. Step #6 Postal Codes As Format Use the dropdown and choose postal codes as format. Paste in your postal codes from the downloaded file you opened in Step #5. Click "Upload ". Step #7 Save & Close This is how it will look like when they are added to your ads et. Click on "Save & close ". That’s it!

Access valuable resources at your fingertips! idfree.com's Download Docs section offers a library of downloadable materials like white papers, case studies, and user guides. Gain in-depth knowledge about IDFree's functionalities and discover how it can elevate your marketing campaigns. Introductions Our collection of introductions and white papers. Dive deeper into idfree.com targeting with our comprehensive library of official PDFs. These resources provide detailed introductions to our services and showcase our partnerships with some of the biggest names in advertising. We kindly remind you that by downloading, you accept our Terms of Use . Reach Us About Us Callback Newsletter From research to online activation Buy Or Build Audiences Create identity-safe campaigns by combining consumer insight data variables in a single market and/or cross countries. See our audience lists with data categories available per country. Introduction About IDFree.com In collaboration with our trusted partners, idfree.com helps modern marketers seamlessly transition to non-individual targeting. We provide access to a rich tapestry of 100% privacy-compliant consumer lifestyle data, empowering you to create highly effective campaigns without compromising user privacy. Introduction Activation Platforms We ask our platform partners for only 3 things : Relevant API documentation from the platform partner A sandbox account for testing Access to normal API support White Paper Beyond The Usual: Deadspots We introduce data-driven "deadspots", driven by some of our innovative clients who reject the rigid hunt for "hotspots" and work with nuanced targeting. Read more in "Flip The Script ". White Paper Micro-Targeting is Too Close The enormous amount of audience data in social media and the programmatic space, give you almost endless combinations. But What Is Wrong With Micro-Targeting? White Paper Why Neighbourhoods Matter We help our clients target neighbourhoods with the highest concentration of relevant consumer preferences and consumption patterns. Dig into why "neighbourhood " is our key unit. White Paper Google Going IDFree? Google says that UIDs for ad tracking are ethically problematic and could very soon become illegal. By late 2024, they will not be accepted in Google Ads, DV360 & YouTube. Read about our reactions . White Paper Precision Meets Privacy How can you ensure your message resonates with potential customers without compromising their privacy? Geo-targeted advertising is the answer! Download our white paper: Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising Introduction IDfree GO! IDfree Go! is the revolutionary digital/ programmatic advertising solution that streamlines campaign activation. Leverage the power of Kantar Media's TGI data – the leading source of consumer insights in the Nordics – to reach your target audience with laser precision, all within minutes.

Privacy-safe targeting for the next generation. idfree.com offers access to rich, multi-layered audience segments without individual data. Build effective campaigns with 100% privacy compliance alongside our trusted partners. idfree.com Empowering Advertisers & Publishers With Privacy-Safe Geo-Targeting In collaboration with our trusted partners, idfree.com helps modern marketers seamlessly transition to non-individual targeting. We provide access to a rich tapestry of 100% privacy-compliant consumer lifestyle data, empowering you to create highly effective campaigns without compromising user privacy. Flexible Solutions for Every Need Leverage Pre-built Segments : For large advertisers, we offer pre-built audience segments within trusted data marketplaces from our respected partners. This allows you to quickly tap into established and reliable audience pools. Granular Audience Building: Take control with idfree.com's intuitive tool. Build hyper-targeted audiences from hundreds of data categories encompassing demographics, interests, and behaviors. Managed Audience Creation : Prefer a hands-off approach? Let our data experts craft the perfect audience for your campaign based on your specific brief. No matter your preference, idfree.com provides the tools and data to achieve your marketing goals while prioritizing consumer privacy. Unifying Europe idfree.com empowers brands and simplifies European ad campaigns with an expansion that brings 13 European countries under one platform. This enables advertisers and publishers to activate data-driven campaigns across 425+ million Europeans with unprecedented ease and privacy compliance. Press Release Partner Insight Hear From Industry Leaders Who Trust idfree.com Let our valued partners tell you why they not only leverage idfree.com for their own campaigns, but also recommend it to their clients: Unmatched Targeting & Reach: Our partners, like Kantar, Mindshare, and Equativ, appreciate the ability to precisely target audiences across various demographics and geographic locations – from local markets to international campaigns. Privacy-Safe Activation: Matterkind, BidTheatre, and other partners value our commitment to privacy-compliant data collection and activation, ensuring they can run effective campaigns without compromising user privacy. Actionable Insights: Partners like smartclip understand the importance of combining geographic and lifestyle data. IDFree.com empowers them to create highly targeted campaigns with clear audience insights. We're proud to be endorsed by these industry leaders. Check out the testimonials/Partner Insight where you'll hear firsthand how idfree.com helps achieve superior campaign results. Partner Insight Download pdf

We offer a wide variety of audience options that match most campaign strategies. The idfree.com activation is built on a privacy-first foundation that does not use any 3rd party cookies or rely on any PII information at all. Activation Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions What Can You Activate? Audience Options We offer a wide variety of audience options that match most campaign strategies. Whether it’s utilizing your existing target groups created in Kantar Media (formerly "Kantar TGI"), or creating custom audiences based on strong data sources like Mosaic™, Experian, and National Statistical Offices. Audience Options Kantar Media ("TGI") Audien ces Utilize the capability of activating your existing Kantar Media Audience. Custom Audiences Get assistance from our data experts and create custom audiences from the strongest data sources like Mosaic™, Experian, and National Statistical Offices. 1st-Party Audiences Identify the most interesting customers from your existing customer database and reach people with similar lifestyles. Where Can You Activate? Geo-Targeting Options The IDFree activation is built on a privacy-first foundation that does not use any 3rd party cookies or rely on any PII information at all. Geo-Targeting Options The IDFree tool is approved and vetted by all of the integrated platforms and utilises the geographical targeting options offered by each platform. For a better understanding of how you activate your IDFree audience, please see Activation Guides .

See just how easy it is to invite people to your team in the idfree.com tool. Invite Users Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FAQ Frequently Asked Questions Invite Users #Step 1. In your left sidebar, click on "Invite People ". This will prompt a pop-up. #Step 2. Choose the access in the dropdown and add the email(s) you want to invite to your IDFree account. Click "Send " to share it with your chosen emails. You are done!

Reach the Right People. Learn how to easily activate audiences in Adform with just postal codes. No complex setup required. Adform Activation Guide Get Started From Insights To Activation Cookieless Neighbourhood Targeting Why Neighbourhoods Matter Activation What can You Activate? Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats Email support@idfree.com Invite Users Invite Users FA Q Frequently Asked Questions Adform Activation Activating your audience in Adform is done by adding postal codes to your line items. You can add it to Adform by either utilizing the API or manually uploading postal codes. Follow the step-by-step guide to: Adform Activation through API Adform Activation through upload Every click is highlighted with the colour red . Check List ✓ Remove other geo-targeting options before using the API ✓ Save and publish your audience before using the API ✓ Refresh your page after you have pushed the audience with the API Email Support Adform Activation Through API Step #1 Pick Tab On the platform activation ove rview, pick "Adform ". Step #2 Connect API Use your Adform credentials to sign in and connect the API. Step #3 Pick Line Item Use the dropdown to: Pick the Campaign Pick the Line item. This is where the postal codes will be added. You can see it in the geo-targeting section Click "Push " to add them Step #4 Success Screen Success screen showing that your postal codes are added to the picked campaign. Step #5 Postal Codes Added Here, you can see the postal codes added to your line item. It will look like this. Adform Activation Through Upload Step #1 Go To Postal Codes On the platform activation overview, click on "Postal Codes ". Step #2 Download CSV File Click on the "Download .csv button ". You now download a .csv file with all the postal codes. Attention : If you are opening the file in Excel you might change the formatting. We advise you to right-click on the file and open it in either NotePad (Windows) or TextEdit (Mac). Step #3 Go To Adform Line Item Now, go to your Adform line item. Go to the Targeting section, that’s where you are adding geo-targeting. Step #4 Postal Codes Click on the "Postal Codes button ". You need to specify a country before you add your postal codes. Step #5 Paste & Add Now, paste in your postal codes. Then simply click "Add " and your postal codes will be added to your line item. Attention : If you are opening the file in Excel, you might change the formatting. We advise you to right-click on the file and open it in either NotePad (Windows) or TextEdit (M ac). Step #6 Completed If you have done the steps with success, it will look like this.