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SIGNIFICANT CONSUMER INSIGHT

"We developed the IDFree targeting tool to ensure full protection of user privacy - both in the data model and the activation, and on all platforms. By partnering with Kantar, we make next-generation targeting available through a deep understanding of people from Kantar's TGI consumer data and activation on IDFree.com."

 

Per Kristian Tandberg

General Manager, IDFree.com

PARTNERS IN PRIVACY

"Kantar’s TGI data is privacy-safe and

leads to a real understanding of audience profiling, media planning and buying.

As a born privacy-first solution, the IDFree.com targeting platform gives marketers new communication and targeting opportunities in the post-cookie ad world."

Ingvar Sandvik

Marketing & Innovation Director, Kantar

Kantar TGI Onepager

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Audience Sample

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IDFree Onepager

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IDFree Infographic

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IDFree Integration

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Neighbourhoods

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About IDFree.com

Global Data Resources (GDR) is the owner and developer of the next-gen privacy-safe targeting tool IDFree.com.

About Kantar

Kantar Nordics is part of the global marketing research group Kantar, the world’s leading company in insights, analyses and consultancy services. With 30,000 employees and a presence in over 100 countries, we offer global coverage while having local knowledge about each geographic market.

Kantar is the leading marketing research company in the Nordics. With experts in innovation, brand, communication, leadership, organisation, consumer activation and customer relations we give you facts, knowledge and insights which make it easier to make well-founded decisions and drive growth. We process information and insights which gives our clients support to make the right decisions.

 

We work with market research, advice and insights in segmentation and positioning, brand and communication, product development, innovation, shopper, customer relations as well as develops organisations, employees and managers. We also perform opinion polls and are specialists in conducting interviews.

Kantar in the Nordics is a leading supplier of audience measurements for newspapers, magazines, the Internet and TV, as well as providing rich consumer and media insights data through our Target Group Indexes (TGI).

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