IDFree Insider: Innovation With Industry Intelligence
Our long-time productive collaboration with Kantar speaks volumes & values! Deep consumer insight is behind true ad effectiveness.
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We follow and comment on news and topics in the adtech industry that we're a part of.
IDFree.com
- Aug 26, 2022
IDFree Insider: New Partnership Walk The Privacy-First Talk
Global adtech leader The Trade Desk enter into a new partnership with Global Data Resources to ensure access to privacy-safe consumer data.
IDFree.com
- Aug 8, 2022
Privacy Is Not Postponed
When Google needs more time, we listen and adjust to keep helping our clients transition to the privacy-first targeting era.
IDFree.com
- Apr 22, 2022
Is Mobility Data A Stepping Stone To Privacy-First?
We will argue that a true privacy-first solution is made by coupling enriched socio-demographic data - without any! unique identifiers.
IDFree.com
- Apr 7, 2022
Fashionably Late Is Still Late
Unless you're Rihanna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy
IDFree.com
- Apr 1, 2022
Privacy-First: Build Trust Through Data Ethics
Business ethics is founded on responsibility, commitment, quality, and reliability - and the same can be said about data ethics.
IDFree.com
- Mar 15, 2022
When You Go Too Narrow, You Lose Sight
Download "What Is Wrong With Micro-Targeting?" where we comment on why too much guesswork is problematic when you target very narrowly.
IDFree.com
- Dec 7, 2021
Turning To Trusted First-Party Data
LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.
IDFree.com
- Nov 10, 2021
IDFree Insider: 3 Clicks To Profile Of Best Customers
"You are 3 clicks away from a detailed profile of your best customers" is the title of IDFree Insider #9.
IDFree.com
- Nov 5, 2021
Data Privacy: Disruption Or Digital Awareness?
At Facebook, hundreds of engineers are working on a new method of showing ads without relying on users' personal data.
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