idfree insider: 🎁 It’s Shopping Season. It’s Also Storytelling Season.

idfree.com
Sep 28, 2025
2 min read

Inside the September edition of idfree insider

As we enter the most dynamic quarter in retail and media, we have eight exclusive Q4 shopper audiences ready for you - crafted to help you reach the right consumers at just the right time & place.

If you missed it in your inbox, here’s what stood out from this month’s idfree insider:

International Consumer Classifications (ICC):
Simplifying the complexity of global consumer data by GDR. — It’s Shopping Season 🎁 It’s Also Storytelling Season 💗

Q4 Shopper Audiences Are Live

Make Every Moment Count with GDR’s Seasonal Audiences

In partnership with Adform, we’ve launched eight exclusive Q4 shopper audiences - campaign-ready, geo-based, and built to reflect real-world seasonal behaviour.

From Black Friday deal hunters to health-focused winter shoppers, these segments are plug-and-play, privacy-safe, and built for performance.

Whether you're targeting early gift planners or last-minute dashers, this is your guide to Q4 targeting - live now in Adform Audience Marketplace.

“Tailored segments. Zero guesswork.”

🎁 Download the one-pager to get started or reach out to gunnar.kihl@globaldataresources.io or goran@globaldataresources.io.

In other news:

Netflix Joins Amazon DSP: Why It Matters

As of Q4, Netflix ads are now available through Amazon DSP, completing its programmatic rollout across major platforms like DV360, The Trade Desk, and Yahoo. What sets Amazon apart? Its commerce data layer, enabling deeper targeting and performance signals.

Why the Right Data Partner Matters (Eyeota x GDR)

Our partner Eyeota, a Dun & Bradstreet company, recently published a must-read:“Why the Right Data Partner Matters More Than Ever Before in the Age of AI.” We couldn’t agree more. When AI accelerates decision-making and personalisation, trustworthy, ethical data becomes your most powerful advantage.

✅ Read the Eyeota article

Emotional Resonance > Product Specs

“To connect with consumers, you need to go beyond the product pitch. It’s about values, identity, and emotional resonance.”

That quote from SuperHeroes in Advertising Week captures something we believe deeply at GDR. As Gen Z and AI reshape the landscape, emotional marketing matters more than ever.

Your brand’s values, purpose, and relevance are key to breakthrough - and it starts with targeting audiences not just based on where they are, but why they act.