Audience targetingjust got smarter, cheaper, and much faster.
IDfree.ai consolidates the entire brief-to-activation workflow into a single automated pipeline — from brief to a deal ID in the DSP of your choice, in under 60 seconds.
◐ The 60-second loop
One minute. From idea to inventory.
Four simple steps. Sixty seconds. From plain language brief to a live deal ID in your preferred DSP.
Write a brief
“”Plain language. No taxonomy lookup.
01AI builds the audience
The 86m parameter idfree.ai model maps your brief to privacy-safe behavioral signals — zero personal data.
02Quality + scale check
IDfree.ai presents you with an audience report for verification. You set the desired reach and ship.
03Live DSP deal ID
Instant deal ID, and link to deal and report are in your email.
As simple as that. In less than 1 minute.
03 Underlying model
The IDfreeData Model.
One AI model. Six data layers. Combined into a single, privacy-native targeting fabric — every layer free of personal identifiers.
Official Statistics
Government data on income, population, and housing — the factual backbone.
PlacePrint
A neighborhood's digital fingerprint, built from places — never people.
Satellite Intelligence
Computer vision model that turns satellite imagery into socioeconomic signals.
Street Intelligence
Vision AI reads buildings from the front — facade, era, and condition.
Consumer Classification
Geodemographic segments — who lives there and what they value.
Survey
Verified survey partners on attitudes and preferences from consumer research.
04 Pricing
Audience data priced on media spend, not inflated CPM.
Most online programmatic audiences are sold as a fixed data CPM. IDfree.ai uses a percentage-of-media model at 9% of media spend.
For most campaigns, 9% POM corresponds to roughly €0.20–€0.25 CPM. You save over 60% compared to the same open-exchange audience data.
Open exchange audience data
€0.70
Typical fixed data CPM benchmark.
IDfree.ai POM model
9%
Percentage of media spend, usually around €0.20–€0.25 CPM.
Media CPM
€2.60
IDfree effective CPM
€0.23
Fixed audience CPM
€0.70
Indicative saving
67%
05 Integrations
Integrated everywherein the programmatic universe.
Activate on every major DSP — IDfree.ai is integrated with The Trade Desk, DV360, Amazon DSP, PubMatic, Adform, Yahoo DSP, Hawk, StackAdapt, and 40+ more.
Add Seat ID
idfree.ai // activation
- The Trade Desk
- DV360
- PubMatic
- Amazon DSP
- StackAdapt
- Delta Projects
- BidTheatre
- OpenX
- Yahoo DSP
- Zemanta
- Index Exchange
- Basis Technologies
- RTB House
- Nexxen
- Adform
- Hawk
- The Trade Desk
- DV360
- PubMatic
- Amazon DSP
- StackAdapt
- Delta Projects
- BidTheatre
- OpenX
- Yahoo DSP
- Zemanta
- Index Exchange
- Basis Technologies
- RTB House
- Nexxen
- Adform
- Hawk
From brief to activation.
In one pipeline.
Limited cohort. We onboard 10 brands & agencies per month.