to "Matterkind is driven by purposeful marketing because to us it thoughtfully adapts to people’s needs and marketers’ goals. We seek to innovate, transform and change the future of data-driven marketing with cleaner data, customer privacy, and audience focused optimization. By introducing IDFree targeting with privacy safe audience data, we are fully aligned with our values of using ethically sourced data to strive to benefit brands and consumers alike."
- Christopher Hernandez,
Managing Director, Nordics, Matterkind
"Modern marketing requires more than just media planning and buying. With IDFree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDFree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."
- Tomas Tomasi,
Client Lead, Mindshare Norway
"As an independent agency, we go the extra mile, work faster and find more pragmatic solutions to make everyday life for our clients and partners easier. By building privacy safe audiences on the IDFree platform, we are able to efficiently activate our client's unique audience on multiple media platforms via the true omnichannel solution. As agency we simplify complex digital marketing,
and IDFree supports our transparent business model.".
- Arvid Cedergren,
COO & Co-founder, Amidays
"With IDFree targeting, we can offer a future-proof and effective way for advertisers and agencies to target the right audience within trusted local media. Neighborhoods play a vital role in our lives and are often a reflection of our lifestyle.
Targeting locally and based on local data enables advertisers to capture audiences based on their chosen environment effectively. First trials show promising results and high acceptance among agencies and advertisers.”
- Hilde Marie Gundersen,
Commercial Director Nordics, smartclip
"KO OG CO specialists and creators work closely together on both content and placement for our clients. And although our focus is primarily on the digital, we buy all types of media. We have chosen to use the IDFree targeting platform because of the true omnichannel solution, that helps us as a professional business partner who understands, creates, and place engaging advertising products."
- Nina Hølke,
CEO, KO OG CO
"Addressing concerns around privacy is paramount to the continuing growth of the programmatic ecosystem, and to BidTheatre. Thanks to the integration with IDFree, our clients get the ability to easily build high performing cookieless audiences and seamlessly export them for activation in our platform."
- Marcus Johansson,
Founder & CEO, BidTheatre
"The IDFree tool allows us to build very precise target groups from high quality data. We can control the reach, get instant validation, and activate on multiple important platforms like Google, Facebook, and Snapchat. The activation works seamlessly as well as the campaign results are very promising. I'm happy to call IDFree a key partner to VISU. AL and our offerings."