In our latest newsletter, "From Search to Social: Winning with Audience Data," we delve into the transformative power of audience data in today's digital marketing landscape. As the digital ecosystem evolves, understanding and leveraging audience data has become paramount for brands aiming to connect authentically with their target consumers. Dig into the February 2025 idfree insider newsletter . From Search to Social: Winning with Audience Data   🇩🇰 Unleash the Potential of Denmark We've significantly enhanced our Danish data and audiences, including a major upgrade to our geo-demographic model. This means: Enhanced Performance:  Drive better results with up-to-date data. Improved Targeting:  Reach the right customers with precision. Increased Accuracy:  Leverage the latest market insights. 🔔 Important:  Existing Danish audiences will no longer function. Rebuilding is easy using fresh data. Need help? Contact support@idfree.com . Download Updated Danish Audiences:   DK audience list 2025 Want updates for other countries? Email support@idfree.com . The Shift from Search to Social We explore the dynamic transition of consumer engagement from traditional search platforms to social media channels. This shift underscores the importance of adapting marketing strategies to meet audiences where they are most active. The rise of AI search and social platforms reflects a growing demand for a more conversational, less directory-driven online experience. Stay Ahead At Global Data Resources, we understand the power of data-driven advertising. We provide major media agencies, publishers, and tech vendors with the actionable insights they need to optimize campaigns and deliver exceptional results. Contact us  for a chat about your/your clients' campaign plans for 2025. Book a demo  to see how IDfree can empower you/your agency with data-driven solutions. Need to re-activate your IDfree account? Reach us at support@idfree.com . Subscribe You can   subscribe to idfree.com insider here   to get the monthly newsletter in your inbox or subscribe to   LinkedIn . In doubt about how we treat your data? Please see our   Privacy Policy . Reach out to us anytime ! Check out the   idfree  insider archive   to see what you subscribe to.

Happy New Year! We're kicking off 2025 with exciting updates and valuable insights to fuel your marketing success. This month's idfree insider is packed with data enhancements, Valentine's Day shopper audiences, key marketing trends, and a thought-provoking look at the cost of cookie banners. Dig into the January 2025 idfree insider newsletter . ✴️🌱 Unleash the Potential of Fresh Data 🇳🇴🇸🇪 Big News for Norway & Sweden! We've significantly enhanced our Norwegian and Swedish data and audiences, including a major upgrade to our geo-demographic model. This means: Enhanced Performance:  Drive better results with up-to-date data. Improved Targeting:  Reach the right customers with precision. Increased Accuracy:  Leverage the latest market insights. Important:  Existing Swedish and Norwegian audiences will no longer function. Rebuilding is easy using fresh data. Need help? Contact support@idfree.com . Download Updated Norway Audiences:   NO audience list 2025 Download Updated Sweden Audiences:   SE audience list 2025 Want updates for other countries? Email support@idfree.com . Stay Ahead At IDfree we understand the power of data-driven advertising. We provide major media agencies, publishers, and tech vendors with the actionable insights they need to optimize campaigns and deliver exceptional results. Contact us for a chat about planning your campaigns for 2025. Book a demo  to see how IDfree can empower you/your agency with data-driven solutions. Subscribe to the idfree insider newsletter on LinkedIn  for ongoing industry updates. Need to re-activate your IDfree account? Reach out to support@idfree.com . Subscribe You can subscribe to idfree.com insider here  to get the monthly newsletter in your inbox or subscribe to   LinkedIn . In doubt about how we treat your data? Please see our Privacy Policy . Reach out to us anytime ! Check out the idfree  insider archive  to see what you subscribe to.

We've just launched a new chapter of the idfree insider newsletter, delivered directly from Global Data Resources (GDR) - the owner and developer of idfree.com. Dig into the November 2024 idfree insider newsletter . Advertising In A Privacy-Conscious World In this issue, we explore more about advertising in a privacy-conscious world: Meta's Shift to Less Personalized Ads : Learn how IDfree bridges the gap for impactful ad campaigns that respect user privacy. IDfree & Geo-Targeting:  Reach your ideal customers with precision and privacy protection. Google Search Makeover : Discover how these changes might impact your advertising strategy. AI Overviews Ads : A New Way to Reach Customers: Get your brand in front of engaged users actively researching on Google. Plus, industry news, trends, and insights you won't want to miss! Click here to read the full newsletter . P.S. Need to re-activate your IDfree account? Reach out to support@idfree.com . Subscribe You can subscribe to idfree.com insider here to get the monthly newsletter in your inbox or Subscribe on LinkedIn . In doubt about how we treat your data? Please see our Privacy Policy . Reach out to us anytime ! Check out the idfree.com insider archive to see what you subscribe to.

Terms of Use 01 Introduction These Website Standard Terms and Conditions written on this website shall manage your use of our website, idfree.com accessible at https://www.idfree.com . ​ These Terms will be applied fully and affect your use of this Website. By using this Website, you agree to accept all terms and conditions written here. You must not use this Website if you disagree with any of this Website's Standard Terms and Conditions. 02 Intellectual Property Rights (IPR) Other than the content you own, idfree.com and/or its licencors own all the intellectual property rights and materials on this Website under these Terms. ​ You are granted a limited license only to view the material contained on this Website. 03 Restrictions You are specifically restricted from all of the following: Publishing any Website material in any other media; Selling, sub-licensing, and/or otherwise commercializing any Website material; Publicly performing and/or showing any Website material; Using this Website in any way that is or may be damaging to this Website; Using this Website in any way that impacts user access to this Website; Using this Website contrary to applicable laws and regulations, or in any way may cause harm to the Website, or any person or business entity; Engaging in any data mining, data harvesting, data extracting, or any other similar activity about this Website; Use this Website to engage in any advertising or marketing. ​ Certain areas of this Website are restricted from being accessed by you and idfree.com may further restrict access by you to any areas of this Website, at any time, with absolute discretion. Any user ID and password you may have for this Website are confidential and you must maintain confidentiality as well. 04 Your Content In these Website Standard Terms and Conditions, "Your Content" shall mean any audio, video text, images, or other material you choose to display on this Website. By displaying Your Content, you grant idfree.com a non-exclusive, worldwide irrevocable, sub-licensable license to use, reproduce, adapt, publish, translate and distribute it in any media. ​ ​ Your Content must be your own and must not be invading any third-party’s rights. idfree.com reserves the right to remove any of your content from this Website at any time without notice. 05 No Warranties This Website is provided "as is," with all faults, and idfree.com expresses no representations or warranties of any kind related to this Website or the materials contained on this Website. Also, nothing contained on this Website shall be interpreted as advising you. ​ Please read our Privacy Policy . 07 Indemnification You hereby indemnify to the fullest extent idfree.com from and against any and/or all liabilities, costs, demands, causes of action, damages, and expenses arising in any way related to your breach of any of the provisions of these Terms.​ 06 Limitation Of Liability In no event shall idfree.com, nor any of its officers, directors, and employees, be held liable for anything arising out of or in any way connected with your use of this Website whether such liability is under contract. idfree.com, including its officers, directors, and employees shall not be held liable for any indirect, consequential, or special liability arising out of or in any way related to your use of this Website. 08 Severability If any provision of these Terms is found to be invalid under any applicable law, such provisions shall be deleted without affecting the remaining provisions herein. 09 Variation Of Terms idfree.com is permitted to revise these Terms at any time as it sees fit, and by using this Website you are expected to review these Terms regularly. 10 Assignment idfree.com can assign, transfer, and subcontract its rights and/or obligations under these Terms without any notification. However, you cannot assign, transfer, or subcontract any of your rights and/or obligations under these Terms. 11 Governing Law & Juridiction These Terms will be governed by and interpreted following the laws of Norway. You submit to the non-exclusive jurisdiction of the courts located in Norway for the resolution of any disputes. 12 Entire Agreement These Terms constitute the entire agreement between idfree.com and you concerning your use of this Website and supersede all prior agreements and understandings. 13 Disclaimer Updated by idfree.com, November 2024 To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and the use of this website. Nothing in this disclaimer will: ​ Limit or exclude our or your liability for death or personal injury; Limit or exclude our or your liability for fraud or fraudulent misrepresentation; Limit any of our or your liabilities in any way that is not permitted under applicable law; or Exclude any of our or your liabilities that may not be excluded under applicable law The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort, and for breach of statutory duty. As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

Get Started From Insights To Activation ​Cookieless Neighbourhood Targeting ​ Why Neighbourhoods Matter Activation What can You Activate? ​ Where can You Activate? Guides DV360 Adform Meta Snap Xandr Postal Codes LL-Coordinates Geo-Formats Platform Geo-Formats ​ ​ Email support@idfree.com Invite Users Invite Users FAQ Frequently Asked Questions IDFree Help The idfree.com tool is built to be extremely user-friendly. Users typically get easily acquainted with the dashboard and immediately start building audiences. ​ But! We have a world-class support team for when things muddle up. Have a look at our central Help pages: • Get Started • Activation • Activate Guides • Platform Geo-formats • FAQ • Book a Demo • ​ Reach idfree.com Help via email: support@idfree.com . Get Started Activation Guides Geo-Formats FAQ Based On Ethical Data Sources We can help you utilize your existing target groups created in Kantar Media. Or let you or us easily create custom audiences based on strong data sources like Mosaic™, Experian, and National Statistical Offices. Geo Targeting By Google Have a look at Google's geography targeting option in Display & Video 360 if you want details about Regional Targeting (for postal codes) or Proximity Targeting (for individual points of interest). ​ Your Account Is An Audience Hub You have an overview of all your audiences and quick access to activate them through integrated platforms in the IDFree tool. ​ Check out Get Started

Compliance 01 About GDPR The General Data Protection Regulation 2018 (GDPR) is the foremost part of the European Union’s legislative framework for consumer data privacy and security It replaces the previous Data Protection Directive 1995, with new tighter rules and more enforcement teeth And, together with the Privacy and Electronic Communications Regulations (PECR) , it means that the EU now has some of the strictest data protection laws in the world​ 03 About CCPA The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law. The law secures new privacy rights for California consumers, including: The right to know about the personal information a business collects about them and how it is used and shared;​ The right to delete personal information collected from them (with some exceptions) The right to opt out of the sale of their personal information; and The right to non-discrimination for exercising their CCPA rights 02 GDPR Data Categories Affected By Law Personal data that can identify an individual (eg. name, address, ID number, email) Web data, such as location, IP address, cookie data, and RFID tags Special Category Information like health and generic data, political opinions, biometric data, race, ethnicity, and sexual orientation 04 GDPR Data Subject Rights Right to be informed - companies must be transparent in their use of personal data Right to access - individuals must know exactly what data is stored and how it is processed Right to erasure - individuals must be able to correct inaccurate or incomplete data Right to restrict processing - individuals must be able to delete or remove any personal data on request Right to restrict processing - individuals can block or restrict the processing of their data Right to portability - individuals must be able to retain and reuse data for their own purposes Right to object - individuals are entitled to object to the use of their personal data Right of automated decision making and profiling - individuals are protected from the risks of potentially damaging decisions being made without human intervention​ 05 GDPR Severe Financial Penalties Companies may well have to invest considerable time and money integrating GDPR compliance into operational procedures This is because the EU has designed financial sanctions, so as to make GDPR non-compliance costly - up to €20 million or 4% of the global annual turnover (whichever is higher) The EU, together with subordinate national data protection agencies, has ramped up enforcement efforts in recent years Total GDPR fines have grown from $179 million to $1.2 billion between January 2021 and January 2022 - a sevenfold increase 06 GDPR For Non-EU Companies Most overseas companies that do business within the EU must actively respect the GDPR protocol This includes those offering EU data subjects goods or services (even when free) and those monitoring the behaviour of individuals within the block This is regardless of whether the company has an EU office or not - even having a website available in the EU can be enough for liability Regardless of where you're located, it's crucial to ensure that you are fully compliant with GDPR 07 GDPR Improving Marketing Strategies Beyond cementing trust with clients who are increasingly worried about online privacy, GDPR compliance brings many benefits for marketers: Sustainable marketing strategy Trust with clients and customers Accuracy, security, and organization of data Efficiency of Martech selection process Improved relationships with DPO, C-Suite, and other departments Peace of mind from conducting business in an ethical fashion Updated by idfree.com, November 2024 08 Disclaimer To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and the use of this website. Nothing in this disclaimer will: Limit or exclude our or your liability for death or personal injury; Limit or exclude our or your liability for fraud or fraudulent misrepresentation; Limit any of our or your liabilities in any way that is not permitted under applicable law; or Exclude any of our or your liabilities that may not be excluded under applicable law The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort and for breach of statutory duty As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.