Press Room

​At idfree.com we identify at least three principles behind data privacy and how advertisers, agencies and publishers address the privacy zeitgeist:

 

• Transparency

• Control

• Accountability

 

We help marketers move from cookie-based digital advertising to embracing the ethical sourcing of data by offering 100% privacy-safe consumer lifestyle data.

 

• No creepy tracking through third-party cookies or other online identifiers

• No "work-around" with formal cookie consent

• No storing or selling of private data

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We simply do not believe in "personalization via personal data".

Our key unit is geographical neighbourhoods with a minimum of 15 households.