At idfree.com we identify at least three principles behind data privacy and how advertisers, agencies and publishers address the privacy zeitgeist:
We help marketers move from cookie-based digital advertising to embracing the ethical sourcing of data by offering 100% privacy-safe consumer lifestyle data.
No creepy tracking through third-party cookies or other online identifiers
No "work-around" with formal cookie consent
No storing or selling of private data
We simply do not believe in "personalization via personal data".
Our key unit is geographical neighbourhoods with a minimum of five households.