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Privacy-First: Build Trust Through Data Ethics

Business ethics is founded on responsibility, commitment, quality, and reliability - and the same can be said about data ethics. At the centre of next-generation advertising is privacy, and more privacy! To consciously leave the cookie in the jar and work with identity-safe targeting is not only mandatory but also what consumers expect of your/your client's brand. Full stop. And while marketers are understandably uneasy about taking a stand on any ESG (Environment, Society and Governance) issues, a privacy-first targeting strategy is in itself the essence of how to reach audiences with respect and relevance. is the data ethical tool to lean on!

Reaching multi-layered target groups with respect

As a privacy-born solution, our IDFree tool draws on a combination of online and offline socio-demographic data that allows marketers to target consumers through lifestyle, life phases and geography. With our dynamic algorithm, targeting is not based on past or forecasted interest from cookie-snooping but instead ensures that advertisers can reach relevant audience segments without infringing upon users’ privacy.

Today, that is worth a brand's weight in gold!

By targeting based on socio-demographic insights within content that fit the brand as well as the online environments that the user values, you can build trust in the advertising experience for both users and advertisers.

You are very welcome to reach out to us for a talk about how you create a privacy-first strategy for targeting multi-layered audiences based on ethical data sources.

If you are looking for an introduction to how to use the tool, please Book A Demo here.


IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display and outdoor, mobile, video, and social channels including Facebook, Instagram, Twitter, Pinterest and Snapchat. See more.

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