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New Nordic Network: The Audience Alliance

Audience Alliance is a new professional collaboration between some of Nordic adtech's most influential developers and data providers. We are solving publishers' challenges to fully work with first-party cookies and first-party data.


The Audience Alliance consists of players in the programmatic market dedicated to providing secure and privacy-mindful data without the use of 3rd party cookies.


As global companies, IDFree.com and our owner Global Data Resources (GDR) have extraordinarily been invited to join the Audience Alliance on the basis of our important contributions to next-generation data-ethical programmatic advertising.


Check out what Dagens Media writes in the article Audience alliance släpper cookie-lösning för publicister. ("Audience alliance releases cookie solution for publishers.")



Cross-Border Cooperation

To change an ecosystem as complex and large as the programmatic one, we must cooperate over unwritten borders.


We acknowledge that it is a real challenge for advertisers everywhere to understand the changing landscape of digital advertising as it is disrupted by the disappearance of 3rd-party cookies.


It is the responsibility of the industry as a whole to help advertisers with this - which is why we are now a proud member of the Audience Alliance.


Dagens Media introduces the Audience Alliance as:

"A group of Nordic companies will solve a problem that Google has been working on for several years. They completely drop third-party cookies and have created a solution for first-party cookies on a common platform."

The Take-Away

As part of the Alliance, we give publishers next-gen safe, fast, and easy access to a complete standardized audience taxonomy to enrich ad impressions with 1st party data delivered on 1st party cookies or ID-free.


Programmatic ready. IAB compliant. And ready to use today!


As always, reach out for a talk anytime!

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