"Zielgruppenaktivierung ohne Cookies" ("Target group activation without cookies") is the subject of the latest Kantar TGI newsletter to the German-speaking market. As the world's leading data, insights and consulting company, Kantar is the high-quality data partner of choice in the adtech industry. The Kantar-GDR partnership is a long-time collaboration to optimize online campaigns through deep insights and robust audiences from Kantar's TGI (Target Group Index) consumer study data and GDR's privacy-safe, omnichannel activation platform idfree.com. Today, over 450 predefined target groups are available for instant and privacy-safe activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.
Knowledge-driven targeting without IDs or cookies
You/your team/your client can create a unique target audience from numerous variables based on Kantar TGI and get instant validation by testing the combination of the audience reach and precision in the IDFree.com targeting tool. As such you can take advantage of the groundbreaking process of gaining the all-important insight into your campaign performance before (!) you activate the same audience (!) on all digital channels.
You also have the opportunity to enrich your first-party data with the over 450 predefined target groups of Kantar TGI. In combination with the IDFree.com platform, this data protection can be activated on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.
Kantar TGI Europa Data Release
Kantar's market media study TGI is conducted in more than 55 countries and represents the largest pool of reliable and robust consumer and media research data worldwide.
The new TGI Europe data will be published at the end of May 2022. The TGI Europe study offers comprehensive, in-depth and harmonized insights into consumer behaviour in the most important Western European markets of Germany, France, Great Britain and Spain.
Kantar TGI-GDR ID-free audiences are currently available in Germany, Denmark, Finland, Norway, and Sweden for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.