IDFree Online Video & TV Targeting

Our data partner Nordic Data Resources (NDR) has made IDFree targeting available for smartclip services in the Nordics. Together, NDR and smartclip make effective & cookieless online video, Addressable TV and Connected TV advertising easy to incorporate with the targeting strategy.



Sustainable Alternative to the Cookie


smartclip provide state-of-the-art technology and services that empower Europe’s top broadcasters and publishers to make the most of their local, premium inventory. Nordic Data Resources (NDR) is the leading privacy-safe audience data provider in the Nordics.


By combining each of their expert services, they facilitate cookieless online video, Addressable TV and Connected TV advertising to be easily incorporated into Nordic marketers' strategy.


Hilde Marie Gundersen, Commercial Director Nordics at smartclip, explains why the partnership is groundbreaking to advertisers and agencies:


“Privacy first: With IDFree targeting, we can offer a future-proof and effective way for advertisers and agencies to target the right audience within trusted local media. Neighborhoods play a vital role in our lives and are often a reflection of our lifestyle. Targeting locally and based on local data enables advertisers to capture audiences based on their chosen environment effectively. First trials show promising results and high acceptance among agencies and advertisers.”

Privacy-safe Online Video & TV Advertising


IDFree by NDR is available for both In- and Out-Stream video advertising within the premium smartclip portfolio, encompassing trusted local publishers and well-known international media outlets.


Please take advantage of the innovative data partnership between NDR and smartclip, and get access to the IDFree tool with a personal account.


By uploading your 1st party data or by using neighbourhood based consumer data, you can create extensive reach and deep targeting for your privacy-safe online video advertising.


NDR is easy to reach as a rule. Please get in touch via the NDR IDFree team.