Facebook certainly has its doubters and critics. Full stop. But, recently Facebook declared that hundreds of its engineers were working on a new method of showing ads without relying on users’ personal data. When we consider that this is a fundamental shift in how Facebook’s ad targeting has worked until now, you could be concerned about how to target your unique audience on social media like Facebook, Instagram, YouTube. Instead of dealing with tedious workarounds and frustrating campaign reports, we encourage you to reach out and let us help you/your team rely on a Privacy-First Advertising Data Strategy.
“Access to [targeting] data will become more limited over the course of the next couple of years, That’s just a reflection, I think, of peoples’ changing expectations around privacy … we’re embracing and trying to build for that future.”
- Graham Mudd, VP, Ads & Business Product Marketing at Facebook
Graham Mudd adds that Facebook believes that proactively investing in data privacy will allow it to “help shape that future state of the ads ecosystem.”. idfree.com was indeed developed by Global Data Resources to address and solve the data-ethical issues of collecting private user information on a massive scale in order to succeed with "personalization through personal data".
You can look to Facebook’s acknowledgement as a major sign that digital advertising is fundamentally changing - or they would not have hundreds of engineers developing the next generation of advertising products. Correspondingly, targeting is being transformed, driven by both user concerns and other tech players, including Apple, whose iOS AppTrackingTransparency (see also: Apple’s New Privacy Rules - No Fuzz) has made Facebook admit that it will affect the company's revenue growth.
“The good news is that Facebook already amassed a massive database of information about its users, which it can still tap into. But there is a strong potential for it to lose some ground relative to other digital publishers if it doesn’t succeed at developing its next generation of advertising products.”
- Debra Aho Williamson, eMarketer principal analyst at Insider Intelligence
idfree.com is the transparent targeting tool that works across all online advertising channels and device platforms - including iOS - without collecting private user data through cookies or IDs. By enabling omnichannel activation, we support agencies and advertisers in transitioning to zero- and first-party audience data in their advertising data strategy.
As always, please see our contact details and reach us for an informal talk about your privacy-safe targeting challenges.
IDFree audiences are currently available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and
the United States for digital campaign activation on display and outdoor, mobile, video and social channels including Facebook, Instagram, Twitter, Pinterest and Snapchat.