Data opportunities 2021 Q&A

Eyeota and Global Data Resources talk about the importance of data privacy and points to key opportunities for brands using data in 2021. We listen and learn.


Eyeota - the audience technology platform that enables the intelligent use of data - runs a brilliant Q&A session with partners, called Audience Data Sessions Q&A.


Global Data Resources (GDR) is the latest partner to be featured in a highly interesting talk about among other why GDR audiences are relevant for brands and advertisers. The Q&A covers several aspects of a partnership, grounded in quality control and reach.

"We were impressed by the Eyeota team’s dedication to data quality."

- Per Kristian Tandberg, Managing Director, Global Data Resources


Data opportunities for brands 2021

Data quality is the beginning and end to get advertisers reach as well as social, demographic, interest, and purchase intent - without collecting users' private data through cookies or IDs.


Per Kristian Tandberg highlights two major trends that will strengthen in 2021:


a) The market is moving towards targeting with consent and/or targeting solutions without cookies or IDs.

b) Using data partners and providers that respect the user’s privacy.


"Most brands today want a simple thing such as digital omnichannel targeting, where the same audiences can be reached on all digital marketing channels from display, in-app, video, social media and connected TV. Very few data partners can do that. But with our dynamic cluster algorithm segmenting and profiling +47 million neighborhoods in 15 major markets and covering +750 million people, we can actually provide this. And without private data in the product."

Please reach out to the GDR team for an informal talk about how you can use privacy safe data to handle an online omnichannel presence with your brand's audience.

Reach Us.

You're very welcome to get in touch with us.

Or perhaps you prefer to:

Book Us for a demo

Reach out to the GDR team

Chat with us to get help

Phone.

+45 2721 8818

Email.

janne.larsen(a)

globaldataresources.io

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The owner and developer of idfree.com is Global Data Resources. The software is built on Privacy-by-Design, and provides online omnichannel targeting without IDs or cookies. The IDFree tool allow users to create custom audiences, analyze them, and push location data to integration partners like DSPs, SSPs, ad servers, and publishers. IDFree integrates with a growing number of partner platforms to allow activating the same audience on multiple marketing channels and devices.