Three routes to inclusive advertising
Data from Kantar shows inclusion and diversity in advertising improves ROI. But how can you effectively reflect & reach diverse groups?
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We follow and comment on news and topics in the adtech industry that we're a part of.
IDFree.com
- Jun 9, 2021
Apple’s New Privacy Rules - No Fuzz
With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.
IDFree.com
- Jun 4, 2021
New targeting feature: Regions
By popular demand: Users of IDFree can now limit the algorithm to specific regions - or to a list of postal codes, easy to upload.
IDFree.com
- Jun 1, 2021
IDFree Online Video & TV Targeting
Together, NDR and smartclip make effective & cookieless online video, Addressable TV & Connected TV advertising easy to incorporate.
IDFree.com
- May 3, 2021
Client Insight Series
Our industry-leading clients among advertisers and agencies talk about why they look to IDFree as their post-cookie targeting tool.
IDFree.com
- Mar 16, 2021
Data is not the enemy
Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.
IDFree.com
- Mar 4, 2021
Spain joins our privacy safe targeting world
Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!
IDFree.com
- Feb 24, 2021
Data opportunities 2021 Q&A
Eyeota and Global Data Resources talk about the importance of data privacy and points to key opportunities for brands using data in 2021.
IDFree.com
- Feb 16, 2021
IDFree Insider #3
Big news in our latest newsletter where we are more than excited about adding Germany to our list of countries with audience reach.
IDFree.com
- Jan 12, 2021
IDFree Insider #2
We break the news about the independent DSP BidTheatre now being integrated as activation platform in the IDFree system.
NewsToUs
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