Apple’s New Privacy Rules - No Fuzz
With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.
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We follow and comment on news and topics in the adtech industry that we're a part of.
IDFree.com
- Mar 16, 2021
Data is not the enemy
Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.
IDFree.com
- Mar 10, 2021
Google Going IDFree?
Google has announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the ad industry perspectives.
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- Dec 16, 2020
Adtech Big Bang
Welcome to idfree.com: The smart and respectful way for data owners to maximize revenue without cookies or other online identifiers.
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- Dec 14, 2020
The rise and rise of omnichannel shopping
Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."
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- Nov 30, 2020
Kantar identifies 10 trends for 2021
Kantar explores findings that can help you build richer connections with your audience, your consumers and your clients. Free to download.
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- Nov 12, 2020
Data ethics on Gartner Hype Cycle
Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.
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